Rascasse Audience Intelligence

West Virginia Mountaineers football Audience in United States

A data profile of the people who buy, follow and care about West Virginia Mountaineers football in United States — modelled from more than twelve digital signal sources. West Virginia Mountaineers football has an estimated audience of 2,858,538 people in United States.

#161among American football in United States#197among Team in United States#952in Sports

The average West Virginia Mountaineers football fan in United States is 38.4 years old, more male, and lives primarily in West Virginia.

The audience is concentrated in West Virginia, Pennsylvania, Virginia.

Top brand affinities include Cam Newton, LSU Tigers football, Nebraska Cornhuskers football, with strongest over-indexing on Cam Newton (37.26× the country average).

Demographically, the West Virginia Mountaineers football audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical West Virginia Mountaineers football fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Cam Newton.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the West Virginia Mountaineers football profile in United States.

Audience size
2.9M
in United States
Gender
41.0%♀
59.0% male
Age
38.4
average years
Country rank
#10708
Team in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of West Virginia Mountaineers football fans

41.0% are female, 59.0% are male, average age 38.4.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for West Virginia Mountaineers football audience in United States
MetricValue
Female41.0%
Male59.0%
Average age38.4
Estimated audience size2,858,538
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the West Virginia Mountaineers football audience in United States
Age bracketShare%
16-1929%
20-2914%
30-3914%
40-4920%
50+23%
Fig. 04

Worldwide distribution

91.7%

of the worldwide West Virginia Mountaineers football audience comes from United States.

Worldwide audience distribution share by country for West Virginia Mountaineers football
CountryShare
United States91.7%
United Kingdom1.5%
Japan1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the West Virginia Mountaineers football audience in United States is strongest.

Fig. 05

Top regions by affinity

West Virginia Mountaineers football fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~500K40.48×
02Pennsylvania~100K1.12×
03Virginia~60K0.93×
04Maryland~30K0.67×
05Ohio~60K0.62×
06South Carolina~30K0.61×
07North Carolina~50K0.59×
08Washington, District of Columbia~5K0.59×
09Kentucky~20K0.43×
10Delaware~3K0.41×
11Tennessee~20K0.33×
12South Dakota~2K0.27×
13Alaska~2K0.27×
14North Dakota~2K0.26×
15Vermont~1K0.26×
16Florida~50K0.25×
17Montana~2K0.23×
18Alabama~9K0.22×
19Georgia~20K0.21×
20Rhode Island~2K0.20×
21New Jersey~10K0.19×
22Utah~5K0.19×
23Iowa~4K0.19×
24Mississippi~4K0.18×
25Hawaii~2K0.18×
26New Hampshire~2K0.18×
27Maine~2K0.18×
28Idaho~2K0.17×
29Colorado~7K0.16×
30Kansas~4K0.16×
31New Mexico~2K0.16×
32Nebraska~2K0.16×
33Indiana~8K0.15×
34Oklahoma~5K0.15×
35Arkansas~3K0.14×
36Louisiana~5K0.13×
37Nevada~4K0.13×
38New York~20K0.12×
39Connecticut~4K0.12×
40Michigan~8K0.11×
41Arizona~7K0.11×
42Missouri~5K0.11×
43Oregon~3K0.11×
44Texas~30K0.10×
45Massachusetts~6K0.10×
46Illinois~9K0.09×
47Wisconsin~4K0.09×
48Minnesota~4K0.09×
49Washington~5K0.08×
50California~10K0.05×
Fig. 06

Affinity by region

Affinity by region — West Virginia Mountaineers football, United States
0.05×1.00×40.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the West Virginia Mountaineers football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for West Virginia Mountaineers football audience
#·InterestCategoryAffinity×
01Cam NewtonSports37.26×
02Ezekiel ElliottSports27.30×
03Arkansas Razorbacks footballSports18.82×
04Nebraska Cornhuskers footballSports16.14×
05Ohio State Buckeyes footballSports14.33×
06LSU Tigers footballSports14.32×
07Iowa Hawkeyes footballSports13.47×
08Alabama Crimson Tide footballSports12.99×
09Washington Huskies footballSports12.60×
10Oregon Ducks footballSports11.74×
11Auburn Tigers footballSports10.75×
12Florida Gators footballSports10.16×
13Florida State Seminoles footballSports9.43×
14Michigan Wolverines footballSports9.11×
15Oklahoma Sooners footballSports8.84×
16Tennessee Volunteers footballSports8.38×
17StubHubTravel & Leisure8.00×
18Clemson Tigers footballSports7.27×
19Pittsburgh PiratesSports4.85×
20Planet FitnessSports2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the West Virginia Mountaineers football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by West Virginia Mountaineers football audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.03×
Convenience OrientationPREMIUM1.60×
Career OrientationPOWER1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by West Virginia Mountaineers football audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
SustainabilityBALANCE0.76×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does West Virginia Mountaineers football have in United States?

West Virginia Mountaineers football has an estimated audience of 2,858,538 people in United States, concentrated in West Virginia and Pennsylvania.

02

What is the gender split and age of West Virginia Mountaineers football fans?

41.0% of West Virginia Mountaineers football fans are female, 59.0% are male, with an average age of 38.4 years.

03

Which brands do West Virginia Mountaineers football fans like most?

West Virginia Mountaineers football fans show strongest brand affinity for Cam Newton (37.26×), LSU Tigers football (14.32×), and Nebraska Cornhuskers football (16.14×) over the country average.

04

Where do West Virginia Mountaineers football fans live in United States?

West Virginia Mountaineers football fans in United States are most concentrated in West Virginia (reach ~500K), Pennsylvania (reach ~100K), and Virginia (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do West Virginia Mountaineers football fans also like?

Beyond West Virginia Mountaineers football itself, the audience over-indexes on LSU Tigers football (14.32×), Nebraska Cornhuskers football (16.14×), Ohio State Buckeyes football (14.33×), and Alabama Crimson Tide football (12.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See West Virginia Mountaineers football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for West Virginia Mountaineers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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