West Virginia Mountaineers football Audience in United States

West Virginia Mountaineers football logo

West Virginia Mountaineers football has an estimated audience of 2,876,413 people in United States. 41.0% are female, 59.0% are male, average age 38.4. Top regions: West Virginia, Pennsylvania, Virginia. Top brand affinities: Noodle (Gorillaz), Vocal harmony, Keiki, Historic site, Sinaloa.

The average West Virginia Mountaineers football fan in United States is 38.4 years old, more male, and lives primarily in West Virginia. The audience is concentrated in West Virginia, Pennsylvania, Virginia. Top brand affinities include Noodle (Gorillaz), Vocal harmony, Keiki, with strongest over-indexing on Noodle (Gorillaz) (10.42× the country average). Demographically, the West Virginia Mountaineers football audience skews more male with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: American football

Demographics of West Virginia Mountaineers football fans

Demographic split for West Virginia Mountaineers football audience in United States
MetricValue
Female41.0%
Male59.0%
Average age38.4
Estimated audience size2,876,413

Audience persona

The typical West Virginia Mountaineers football fan in United States is more male, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for Noodle (Gorillaz).

Top regions in United States

Top regions ranked by reach for West Virginia Mountaineers football in United States
RegionReachAffinity
West Virginia532,86739.78×
Pennsylvania114,7341.18×
Virginia71,4851.02×
North Carolina59,1400.68×
Ohio57,4860.65×
Florida52,7800.27×
Maryland35,1230.71×
South Carolina27,6910.64×
Texas27,1350.11×
New York20,5770.13×
Georgia20,3980.23×
Tennessee19,9090.35×
Kentucky14,1470.39×
New Jersey14,0370.19×
California12,5760.04×
Illinois9,6590.1×
Alabama8,8040.22×
Indiana7,7690.15×
Michigan7,3030.1×
Colorado7,1310.16×
Washington, District of Columbia5,6260.65×
Arizona5,6220.1×
Massachusetts5,1010.09×
Iowa4,5500.19×
Oklahoma4,5470.14×
Missouri4,2840.09×
Louisiana4,2230.11×
Mississippi3,6490.15×
Washington3,5170.06×
Kansas3,2800.14×
Delaware3,0290.38×
Nevada2,9010.1×
Connecticut2,8280.1×
Arkansas2,3450.1×
Utah2,1740.08×
Wisconsin2,0840.05×
Minnesota1,6640.04×
Oregon1,4750.04×
Nebraska1,4230.1×
Montana1,2860.16×
Idaho1,2030.08×
Hawaii9790.08×
Maine9630.09×
New Hampshire9490.08×
New Mexico9420.07×
Vermont8520.17×
Rhode Island6780.07×
North Dakota5550.09×
Alaska5390.09×
Wyoming4770.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for West Virginia Mountaineers football audience
BrandAffinityCategory
Noodle (Gorillaz)10.42×Music & Radio
Vocal harmony4.86×Music & Radio
Keiki18.33×Home & Garden
Historic site3.9×Arts & Culture
Sinaloa2.98×Travel & Leisure
Grinch3.01×Movies & TV
Nebraska Cornhuskers football2.68×Sports
Jesse Plemons2.51×Movies & TV
Mathcore5.6×Music & Radio
Goop3.62×Internet & Social Media
Governor of Michigan4.58×Politics & Society
UK garage3.37×Music & Radio
Jaws3.14×Movies & TV
Monogram2.15×Home & Garden
Glossier2.9×Beauty & Wellness
Queens College, City University of New York3.95×Business & Career
Urban horticulture1.76×Home & Garden
Chandrakasem Rajabhat University11.64×Business & Career
Wok3.12×Food & Beverages
Charlamagne Tha God4.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by West Virginia Mountaineers football audience
TraitClusterScore
DIY MentalityTHRILL1.11
Community OrientationOPEN1.04
Career OrientationPOWER1.02
PatriotismCONSERVATISM1.02
Sports ActivityPOWER1.01
IndividualismJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for West Virginia Mountaineers football
CountryShare
United States91.8%
United Kingdom1.5%
Japan1.3%

See West Virginia Mountaineers football audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does West Virginia Mountaineers football have in United States?

West Virginia Mountaineers football has an estimated audience of 2,876,413 people in United States, concentrated in West Virginia and Pennsylvania.

What is the gender split and age of West Virginia Mountaineers football fans?

41.0% of West Virginia Mountaineers football fans are female, 59.0% are male, with an average age of 38.4 years.

Which brands do West Virginia Mountaineers football fans like most?

West Virginia Mountaineers football fans show strongest brand affinity for Noodle (Gorillaz) (10.42×), Vocal harmony (4.86×), and Keiki (18.33×) over the country average.

Where do West Virginia Mountaineers football fans live in United States?

West Virginia Mountaineers football fans in United States are most concentrated in West Virginia (reach 532,867), Pennsylvania (reach 114,734), and Virginia (reach 71,485). These three regions account for the largest share of the active audience.

What other brands do West Virginia Mountaineers football fans also like?

Beyond West Virginia Mountaineers football itself, the audience over-indexes on Vocal harmony (4.86×), Keiki (18.33×), Historic site (3.9×), and Sinaloa (2.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for West Virginia Mountaineers football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.