Andrew Luck Audience in United States

Andrew Luck has an estimated audience of 1,270,785 people in United States. 21.5% are female, 78.5% are male, average age 45.2. Top regions: California, Texas, Indiana. Top brand affinities: Eli Manning, Russell Wilson, Aaron Rodgers, Cam Newton, Peyton Manning.

The average Andrew Luck fan in United States is 45.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Indiana. Top brand affinities include Eli Manning, Russell Wilson, Aaron Rodgers, with strongest over-indexing on Eli Manning (198.67× the country average). Demographically, the Andrew Luck audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Andrew Luck fans

Demographic split for Andrew Luck audience in United States
MetricValue
Female21.5%
Male78.5%
Average age45.2
Estimated audience size1,270,785

Audience persona

The typical Andrew Luck fan in United States is more male, around 45.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eli Manning.

Top regions in United States

Top regions ranked by reach for Andrew Luck in United States
RegionReachAffinity
California137,5170.98×
Texas103,9840.95×
Indiana74,7093.22×
New York73,2161.03×
Florida72,0360.84×
Pennsylvania54,5181.27×
Illinois52,2641.23×
Ohio45,0861.15×
North Carolina36,6560.96×
New Jersey36,1651.12×
Virginia34,7541.12×
Georgia34,5210.88×
Michigan33,1051×
Massachusetts28,7861.15×
Tennessee25,9361.02×
Maryland23,7531.09×
Washington22,6790.89×
Missouri22,4291.09×
Colorado21,6331.08×
Wisconsin21,2141.11×
Arizona20,1000.77×
Minnesota20,0351.1×
South Carolina17,7380.93×
Kentucky16,4991.04×
Louisiana16,0530.98×
Alabama14,5510.82×
Connecticut13,0391.02×
Iowa12,2551.17×
Oklahoma11,9990.85×
Oregon11,9960.82×
Kansas11,1411.11×
Nevada10,1240.82×
Mississippi9,3540.89×
Arkansas8,6730.83×
Utah7,9880.7×
West Virginia6,5901.11×
Nebraska6,2630.98×
Idaho5,2640.83×
Washington, District of Columbia4,5901.2×
New Mexico4,4780.7×
New Hampshire4,4420.89×
Hawaii4,3870.8×
Rhode Island3,7210.92×
Maine3,5040.77×
Delaware3,3510.96×
Montana3,1190.88×
South Dakota2,9050.99×
North Dakota2,4900.95×
Vermont1,5920.71×
Alaska1,4260.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Andrew Luck audience
BrandAffinityCategory
Eli Manning198.67×Sports
Russell Wilson49.19×Sports
Aaron Rodgers28.78×Sports
Cam Newton63.64×Sports
Peyton Manning46.33×Sports
Damian Lillard35.05×Sports
MSN8.36×News
Dak Prescott24.3×Sports
Baker Mayfield26.07×Sports
Deion Sanders17.01×Sports
Josh Duhamel20×Fashion & Accessoires
Erin Andrews31.64×Sports
San Francisco 49ers9.85×Sports
Kareem Abdul-Jabbar27.37×Sports
Indiana Pacers12.47×Sports
Indianapolis Colts11.26×Sports
Chuck Norris7.64×Movies & TV
Kawhi Leonard16.59×Sports
Sophia Bush20×Movies & TV
Kia Sportage22.5×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Andrew Luck audience
TraitClusterScore
Early Adopter MentalityPOWER1.2
Need for SecurityCONSERVATISM1.18
Risk AppetiteTHRILL1.16
Social Media UsageJOY1.15
Family OrientationCONSERVATISM1.08
Sports ActivityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Andrew Luck
CountryShare
United States94.1%
Germany1.4%
United Kingdom0.8%

See Andrew Luck audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Andrew Luck have in United States?

Andrew Luck has an estimated audience of 1,270,785 people in United States, concentrated in California and Texas.

What is the gender split and age of Andrew Luck fans?

21.5% of Andrew Luck fans are female, 78.5% are male, with an average age of 45.2 years.

Which brands do Andrew Luck fans like most?

Andrew Luck fans show strongest brand affinity for Eli Manning (198.67×), Russell Wilson (49.19×), and Aaron Rodgers (28.78×) over the country average.

Where do Andrew Luck fans live in United States?

Andrew Luck fans in United States are most concentrated in California (reach 137,517), Texas (reach 103,984), and Indiana (reach 74,709). These three regions account for the largest share of the active audience.

What other brands do Andrew Luck fans also like?

Beyond Andrew Luck itself, the audience over-indexes on Russell Wilson (49.19×), Aaron Rodgers (28.78×), Cam Newton (63.64×), and Peyton Manning (46.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Andrew Luck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.