Rascasse Audience Intelligence

National Football League on television Audience in United States

A data profile of the people who buy, follow and care about National Football League on television in United States — modelled from more than twelve digital signal sources. National Football League on television has an estimated audience of 10,845,528 people in United States.

#2139among Topic in United States#258in Sports

The average National Football League on television fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Eli Manning, Peyton Manning, Cam Newton, with strongest over-indexing on Eli Manning (44.15× the country average).

Demographically, the National Football League on television audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Football League on television fan in United States is balanced, around 39.7 years old, with strong Patriotism tendencies and a notable affinity for Eli Manning.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Football League on television profile in United States.

Audience size
10.8M
in United States
Gender
46.2%♀
53.8% male
Age
39.7
average years
Country rank
#3306
Topic in United States
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Football League on television fans

46.2% are female, 53.8% are male, average age 39.7.

Fig. 02

Gender split

46.2%
Female
53.8%
Male
Demographic split for National Football League on television audience in United States
MetricValue
Female46.2%
Male53.8%
Average age39.7
Estimated audience size10,845,528
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the National Football League on television audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3917%
40-4922%
50+22%
Fig. 04

Worldwide distribution

59.6%

of the worldwide National Football League on television audience comes from United States.

Worldwide audience distribution share by country for National Football League on television
CountryShare
United States59.6%
Malaysia5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Football League on television audience in United States is strongest.

Fig. 05

Top regions by affinity

National Football League on television fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~70K1.30×
02Vermont~20K1.24×
03Arizona~300K1.22×
04Rhode Island~40K1.15×
05Delaware~30K1.14×
06Florida~800K1.12×
07Michigan~300K1.10×
08Massachusetts~200K1.10×
09South Carolina~200K1.10×
10Idaho~60K1.10×
11Nebraska~60K1.10×
12New Mexico~60K1.08×
13Maine~40K1.07×
14Colorado~200K1.06×
15Connecticut~100K1.06×
16North Carolina~300K1.05×
17Iowa~90K1.05×
18Hawaii~50K1.05×
19New Hampshire~50K1.05×
20Pennsylvania~400K1.03×
21Ohio~300K1.03×
22Maryland~200K1.03×
23Minnesota~200K1.03×
24Montana~30K1.03×
25Oregon~100K1.02×
26Kentucky~100K1.01×
27Kansas~90K1.01×
28Wisconsin~200K0.99×
29Mississippi~90K0.99×
30South Dakota~20K0.99×
31Virginia~300K0.97×
32Alabama~100K0.97×
33Alaska~20K0.96×
34Indiana~200K0.95×
35North Dakota~20K0.95×
36Missouri~200K0.94×
37Nevada~100K0.93×
38Oklahoma~100K0.91×
39Louisiana~100K0.89×
40Arkansas~80K0.89×
41Tennessee~200K0.87×
42Georgia~300K0.86×
43Washington, District of Columbia~30K0.85×
44New Jersey~200K0.83×
45Washington~200K0.81×
46Illinois~300K0.78×
47New York~500K0.77×
48Utah~70K0.75×
49California~800K0.71×
50Texas~600K0.69×
Fig. 06

Affinity by region

Affinity by region — National Football League on television, United States
0.69×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Football League on television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Football League on television audience
#·InterestCategoryAffinity×
01Eli ManningSports44.15×
02Peyton ManningSports30.09×
03Cam NewtonSports25.87×
04International educationBusiness & Career20.00×
05Washington Huskies footballSports15.85×
06Russell WilsonSports11.93×
07Dak PrescottSports8.40×
08LSU Tigers footballSports8.33×
09Florida Gators footballSports8.13×
10Alabama Crimson Tide footballSports8.00×
11Aaron RodgersSports7.74×
12Auburn Tigers footballSports7.70×
13Ohio State Buckeyes footballSports7.48×
14Florida State Seminoles footballSports6.83×
15Luka DončićSports6.44×
16Tampa Bay BuccaneersSports4.73×
17Miami DolphinsSports4.21×
18Buffalo BillsSports3.98×
19Denver BroncosSports3.90×
20Green Bay PackersSports3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Football League on television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Football League on television audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.61×
Career OrientationPOWER1.52×
Need for SecurityCONSERVATISM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Football League on television audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.71×
Design AffinityPREMIUM0.72×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Football League on television have in United States?

National Football League on television has an estimated audience of 10,845,528 people in United States, concentrated in California and Florida.

02

What is the gender split and age of National Football League on television fans?

46.2% of National Football League on television fans are female, 53.8% are male, with an average age of 39.7 years.

03

Which brands do National Football League on television fans like most?

National Football League on television fans show strongest brand affinity for Eli Manning (44.15×), Peyton Manning (30.09×), and Cam Newton (25.87×) over the country average.

04

Where do National Football League on television fans live in United States?

National Football League on television fans in United States are most concentrated in California (reach ~800K), Florida (reach ~800K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do National Football League on television fans also like?

Beyond National Football League on television itself, the audience over-indexes on Peyton Manning (30.09×), Cam Newton (25.87×), International education (20×), and Russell Wilson (11.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See National Football League on television audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League on television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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