National Football League on television Audience in United States

National Football League on television has an estimated audience of 10,845,528 people in United States. 46.2% are female, 53.8% are male, average age 39.7. Top regions: California, Florida, Texas. Top brand affinities: Aaron Rodgers, Eli Manning, Autism Awareness, Luka Dončić, Diabetes mellitus awareness.

The average National Football League on television fan in United States is 39.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Aaron Rodgers, Eli Manning, Autism Awareness, with strongest over-indexing on Aaron Rodgers (28.78× the country average). Demographically, the National Football League on television audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of National Football League on television fans

Demographic split for National Football League on television audience in United States
MetricValue
Female46.2%
Male53.8%
Average age39.7
Estimated audience size10,845,528

Audience persona

The typical National Football League on television fan in United States is balanced, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Aaron Rodgers.

Top regions in United States

Top regions ranked by reach for National Football League on television in United States
RegionReachAffinity
California949,9020.8×
Florida768,9901.05×
Texas751,9590.81×
New York540,9300.89×
Pennsylvania441,2181.21×
Ohio363,8391.09×
North Carolina348,5761.07×
Michigan311,0091.1×
Illinois297,5060.82×
Georgia271,8380.81×
Virginia260,7460.99×
New Jersey246,2340.89×
Arizona233,2441.05×
Massachusetts211,2540.99×
South Carolina207,3161.27×
Maryland196,1531.05×
Washington194,5780.89×
Wisconsin185,2261.14×
Tennessee170,9580.79×
Minnesota168,9351.09×
Indiana168,0790.85×
Colorado165,1310.97×
Missouri162,7790.93×
Nevada146,3211.39×
Louisiana129,1040.92×
Alabama123,1070.81×
Kentucky116,0790.85×
Oregon111,8680.9×
Connecticut111,2271.02×
Mississippi105,8531.18×
Hawaii94,2822.02×
Iowa88,3070.99×
Oklahoma80,0000.66×
Kansas78,3150.92×
Arkansas71,6650.8×
New Mexico63,8811.17×
Utah59,6810.61×
Nebraska55,8291.03×
Idaho50,6980.93×
West Virginia48,7290.96×
New Hampshire43,8981.03×
Rhode Island40,0621.16×
Maine37,1970.96×
Delaware36,8031.23×
Montana35,8911.19×
South Dakota29,5681.18×
Washington, District of Columbia22,7290.7×
Alaska21,7200.94×
North Dakota18,4680.83×
Vermont18,0490.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Football League on television audience
BrandAffinityCategory
Aaron Rodgers28.78×Sports
Eli Manning45.57×Sports
Autism Awareness19.03×Health
Luka Dončić20.92×Sports
Diabetes mellitus awareness12.48×Health
Capital One6.79×Business & Career
Google Maps5.78×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Cam Newton21.81×Sports
Russell Wilson13.96×Sports
CarGurus7.46×Cars & Mobility
Bruce Willis8.27×Movies & TV
Ohio State Buckeyes football13.38×Sports
Income tax13.19×Business & Career
Tampa Bay Buccaneers8.44×Sports
Auburn Tigers football12.66×Sports
Alabama Crimson Tide football13.75×Sports
Rob Gronkowski22.68×Sports
Buffalo Bills6.07×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Football League on television audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.47
Career OrientationPOWER1.22
Family OrientationCONSERVATISM1.12
Sports ActivityPOWER1.08
Need for SecurityCONSERVATISM1.07
Early Adopter MentalityPOWER1.06

Worldwide distribution

Worldwide audience distribution share by country for National Football League on television
CountryShare
United States59.6%
Malaysia5.4%
United Kingdom5.0%

See National Football League on television audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does National Football League on television have in United States?

National Football League on television has an estimated audience of 10,845,528 people in United States, concentrated in California and Florida.

What is the gender split and age of National Football League on television fans?

46.2% of National Football League on television fans are female, 53.8% are male, with an average age of 39.7 years.

Which brands do National Football League on television fans like most?

National Football League on television fans show strongest brand affinity for Aaron Rodgers (28.78×), Eli Manning (45.57×), and Autism Awareness (19.03×) over the country average.

Where do National Football League on television fans live in United States?

National Football League on television fans in United States are most concentrated in California (reach 949,902), Florida (reach 768,990), and Texas (reach 751,959). These three regions account for the largest share of the active audience.

What other brands do National Football League on television fans also like?

Beyond National Football League on television itself, the audience over-indexes on Eli Manning (45.57×), Autism Awareness (19.03×), Luka Dončić (20.92×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League on television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.