Rascasse Audience Intelligence

National Football League on television Audience in Germany

A data profile of the people who buy, follow and care about National Football League on television in Germany — modelled from more than twelve digital signal sources. National Football League on television has an estimated audience of 266,619 people in Germany.

#6544among Topic in Germany#1518in Sports

The average National Football League on television fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Transfermarkt, T-ara, Postmates, with strongest over-indexing on Transfermarkt (7.67× the country average).

Demographically, the National Football League on television audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical National Football League on television fan in Germany is more female, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Transfermarkt.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Football League on television profile in Germany.

Audience size
267K
in Germany
Gender
66.9%♀
33.1% male
Age
36.1
average years
Country rank
#18850
Topic in Germany
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Football League on television fans

66.9% are female, 33.1% are male, average age 36.1.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for National Football League on television audience in Germany
MetricValue
Female66.9%
Male33.1%
Average age36.1
Estimated audience size266,619
Fig. 03

Age distribution

Ø 36.1
average years
Age distribution of the National Football League on television audience in Germany
Age bracketShare%
16-1930%
20-2916%
30-3919%
40-4924%
50+11%
Fig. 04

Worldwide distribution

1.5%

of the worldwide National Football League on television audience comes from Germany.

Worldwide audience distribution share by country for National Football League on television
CountryShare
United States59.6%
Malaysia5.4%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Football League on television audience in Germany is strongest.

Fig. 05

Top regions by affinity

National Football League on television fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~6K1.23×
02Thüringen~8K1.21×
03Brandenburg~9K1.14×
04Schleswig-Holstein~10K1.03×
05Hamburg~6K1.02×
06Rheinland-Pfalz~10K0.99×
07Sachsen~10K0.97×
08Berlin~10K0.94×
09Niedersachsen~20K0.91×
10Hessen~20K0.90×
11Baden-Württemberg~30K0.88×
12Bayern~40K0.86×
13Nordrhein-Westfalen~50K0.84×
Fig. 06

Affinity by region

Affinity by region — National Football League on television, Germany
0.84×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Football League on television audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Football League on television audience
#·InterestCategoryAffinity×
01PostmatesFood & Beverages120.69×
02T-araMusic & Radio63.75×
03Washington CommandersSports32.85×
04Indianapolis ColtsSports30.10×
05GiphyTechnology & Electronics29.71×
06Cincinnati BengalsSports28.66×
07Kirk HammettMusic & Radio27.71×
08New York JetsSports27.17×
09Arizona CardinalsSports26.62×
10San Francisco 49ersSports25.78×
11Kansas City ChiefsSports25.11×
12Dallas CowboysSports24.42×
13Minnesota VikingsSports21.46×
14Colin FirthMovies & TV20.00×
15NASDAQBusiness & Career19.39×
16Cleveland BrownsSports18.84×
17Buffalo BillsSports17.39×
18Barry GibbMusic & Radio14.03×
19TransfermarktSports7.67×
20TagesschauMovies & TV2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Football League on television audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Football League on television audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.61×
SustainabilityBALANCE1.38×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Football League on television audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.58×
CreativityOPEN0.62×
Family OrientationCONSERVATISM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Football League on television have in Germany?

National Football League on television has an estimated audience of 266,619 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of National Football League on television fans?

66.9% of National Football League on television fans are female, 33.1% are male, with an average age of 36.1 years.

03

Which brands do National Football League on television fans like most?

National Football League on television fans show strongest brand affinity for Transfermarkt (7.67×), T-ara (63.75×), and Postmates (120.69×) over the country average.

04

Where do National Football League on television fans live in Germany?

National Football League on television fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do National Football League on television fans also like?

Beyond National Football League on television itself, the audience over-indexes on T-ara (63.75×), Postmates (120.69×), NASDAQ (19.39×), and Kansas City Chiefs (25.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See National Football League on television audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for National Football League on television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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