National Football League on television Audience in Germany
National Football League on television has an estimated audience of 266,619 people in Germany. 66.9% are female, 33.1% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Thüringen. Top brand affinities: KLIX (AM), Alaska, Graham Greene (actor), Sailor, Tal Wilkenfeld.
The average National Football League on television fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Thüringen. Top brand affinities include KLIX (AM), Alaska, Graham Greene (actor), with strongest over-indexing on KLIX (AM) (37.66× the country average). Demographically, the National Football League on television audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of National Football League on television fans
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 36.1 |
| Estimated audience size | 266,619 |
Audience persona
The typical National Football League on television fan in Germany is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 14,923 | 0.26× |
| Baden-Württemberg | 14,827 | 0.41× |
| Thüringen | 14,556 | 2.14× |
| Bayern | 14,463 | 0.34× |
| Brandenburg | 14,294 | 1.73× |
| Rheinland-Pfalz | 12,743 | 0.95× |
| Niedersachsen | 12,674 | 0.49× |
| Mecklenburg-Vorpommern | 11,626 | 2.28× |
| Schleswig-Holstein | 11,233 | 1.17× |
| Sachsen | 11,005 | 0.84× |
| Hessen | 10,978 | 0.54× |
| Berlin | 8,292 | 0.7× |
| Hamburg | 6,930 | 1.15× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 37.66× | Music & Radio |
| Alaska | 14.56× | Travel & Leisure |
| Graham Greene (actor) | 11.28× | |
| Sailor | 10.53× | Travel & Leisure |
| Tal Wilkenfeld | 27.42× | Music & Radio |
| Google Analytics | 5.2× | Internet & Social Media |
| Unique Gifts | 2.45× | Shopping |
| Tuscany | 8.04× | Travel & Leisure |
| Israel | 3.2× | Travel & Leisure |
| Progressive rock | 2.46× | Music & Radio |
| Ext JS | 42.27× | Technology & Electronics |
| Artistic inspiration | 1.95× | Arts & Culture |
| Golden Gate | 8.38× | Games |
| Birthday Gifts | 2.35× | Kids & Family |
| Jura Mountains | 7.69× | Travel & Leisure |
| Litter box | 1.59× | Pets & Animals |
| Graham Greene | 5.47× | Literature |
| Minnesota | 7.12× | Travel & Leisure |
| Gran Torino | 5.07× | Movies & TV |
| Christmas Gift | 1.74× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Travelling | THRILL | 1.41 |
| Sports Activity | POWER | 1.36 |
| Patriotism | CONSERVATISM | 1.34 |
| Risk Appetite | THRILL | 1.3 |
| Early Adopter Mentality | POWER | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.6% |
| Malaysia | 5.4% |
| United Kingdom | 5.0% |
See National Football League on television audiences in other countries
- National Football League on television — United States
- National Football League on television — United Kingdom
- National Football League on television — France
- National Football League on television — Italy
- National Football League on television — Spain
- National Football League on television — Brazil
- National Football League on television — Japan
- National Football League on television — South Korea
- National Football League on television — India
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does National Football League on television have in Germany?
National Football League on television has an estimated audience of 266,619 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of National Football League on television fans?
66.9% of National Football League on television fans are female, 33.1% are male, with an average age of 36.1 years.
Which brands do National Football League on television fans like most?
National Football League on television fans show strongest brand affinity for KLIX (AM) (37.66×), Alaska (14.56×), and Graham Greene (actor) (11.28×) over the country average.
Where do National Football League on television fans live in Germany?
National Football League on television fans in Germany are most concentrated in Nordrhein-Westfalen (reach 14,923), Baden-Württemberg (reach 14,827), and Thüringen (reach 14,556). These three regions account for the largest share of the active audience.
What other brands do National Football League on television fans also like?
Beyond National Football League on television itself, the audience over-indexes on Alaska (14.56×), Graham Greene (actor) (11.28×), Sailor (10.53×), and Tal Wilkenfeld (27.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for National Football League on television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.