Giphy Audience in Germany
Giphy has an estimated audience of 265,468 people in Germany. 53.6% are female, 46.4% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Georgie & Mandy's First Marriage, Friedberg, Amber Valletta, Lily Collins, Animated sitcom.
The average Giphy fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Georgie & Mandy's First Marriage, Friedberg, Amber Valletta, with strongest over-indexing on Georgie & Mandy's First Marriage (85.48× the country average). Demographically, the Giphy audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Giphy fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 34.5 |
| Estimated audience size | 265,468 |
Audience persona
The typical Giphy fan in Germany is balanced, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Georgie & Mandy's First Marriage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,705 | 1.03× |
| Bayern | 49,369 | 1.16× |
| Baden-Württemberg | 36,495 | 1.01× |
| Hessen | 29,227 | 1.44× |
| Berlin | 28,765 | 2.42× |
| Niedersachsen | 19,958 | 0.77× |
| Sachsen | 11,285 | 0.87× |
| Hamburg | 10,147 | 1.69× |
| Rheinland-Pfalz | 9,065 | 0.68× |
| Schleswig-Holstein | 8,735 | 0.92× |
| Brandenburg | 6,538 | 0.79× |
| Thüringen | 3,921 | 0.58× |
| Mecklenburg-Vorpommern | 3,040 | 0.6× |
| Bremen | 2,394 | 1.05× |
| Sachsen-Anhalt | 2,299 | 0.33× |
| Saarland | 2,110 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Georgie & Mandy's First Marriage | 85.48× | Movies & TV |
| Friedberg | 35.73× | Music & Radio |
| Amber Valletta | 92.74× | Fashion & Accessoires |
| Lily Collins | 19.27× | Movies & TV |
| Animated sitcom | 85.48× | Movies & TV |
| Lotus (American band) | 18.8× | Music & Radio |
| Sneaky Pete | 19.44× | Movies & TV |
| ABC Kids (US) | 102.02× | Kids & Family |
| National Football League on television | 29.71× | Sports |
| It girl | 56.01× | Internet & Social Media |
| Stampin' Up! | 26.74× | Shopping |
| Boys & Girls Clubs of America | 91.82× | Kids & Family |
| Mrs. Doubtfire | 24.29× | Movies & TV |
| Ameba (website) | 100.19× | |
| Calendar Girls | 51.98× | Movies & TV |
| Sutherland | 63.73× | Business & Career |
| American Girl | 72.26× | Kids & Family |
| Casey Neistat | 31.69× | Movies & TV |
| Oliver Wyman | 67.54× | Business & Career |
| Hercules (2014 film) | 9.25× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Urban Lifestyle | OPEN | 1.55 |
| Extroversion | THRILL | 1.47 |
| Career Orientation | POWER | 1.47 |
| Community Orientation | OPEN | 1.34 |
| Convenience Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.8% |
| United Kingdom | 4.4% |
| Germany | 4.4% |
See Giphy audiences in other countries
More Photography / printing audiences in Germany
- Canon (1,606,952)
- Nikon (1,418,921)
- Fujifilm (1,195,093)
- GoPro (1,145,412)
- Olympus Corporation (674,712)
Frequently asked questions
How many fans does Giphy have in Germany?
Giphy has an estimated audience of 265,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Giphy fans?
53.6% of Giphy fans are female, 46.4% are male, with an average age of 34.5 years.
Which brands do Giphy fans like most?
Giphy fans show strongest brand affinity for Georgie & Mandy's First Marriage (85.48×), Friedberg (35.73×), and Amber Valletta (92.74×) over the country average.
Where do Giphy fans live in Germany?
Giphy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,705), Bayern (reach 49,369), and Baden-Württemberg (reach 36,495). These three regions account for the largest share of the active audience.
What other brands do Giphy fans also like?
Beyond Giphy itself, the audience over-indexes on Friedberg (35.73×), Amber Valletta (92.74×), Lily Collins (19.27×), and Animated sitcom (85.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Giphy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.