Sneaky Pete Audience in Germany
A data profile of the people who buy, follow and care about Sneaky Pete in Germany — modelled from more than twelve digital signal sources. Sneaky Pete has an estimated audience of 741,378 people in Germany.
The average Sneaky Pete fan in Germany is 50.7 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Giphy, Cineplexx Cinemas, Filmstarts, with strongest over-indexing on Giphy (19.44× the country average).
Demographically, the Sneaky Pete audience skews more female with an average age of 50.7, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sneaky Pete fan in Germany is more female, around 50.7 years old, with strong Risk Appetite tendencies and a notable affinity for Giphy.
At a glance
The key figures that characterise the Sneaky Pete profile in Germany.
Search interest · 12-month trend
Demographics of Sneaky Pete viewers
61.1% are female, 38.9% are male, average age 50.7.
Gender split
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 50.7 |
| Estimated audience size | 741,378 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 7% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 51% |
Worldwide distribution
of the worldwide Sneaky Pete audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.6% |
| Germany | 18.3% |
| Brazil | 8.6% |
Geography
Where the Sneaky Pete audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 1.18× | |
| 02 | Schleswig-Holstein | ~30K | 1.18× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.12× | |
| 04 | Niedersachsen | ~70K | 1.10× | |
| 05 | Hamburg | ~20K | 1.10× | |
| 06 | Bremen | ~7K | 1.10× | |
| 07 | Saarland | ~9K | 1.07× | |
| 08 | Rheinland-Pfalz | ~40K | 1.03× | |
| 09 | Brandenburg | ~20K | 1.03× | |
| 10 | Hessen | ~50K | 0.98× | |
| 11 | Mecklenburg-Vorpommern | ~10K | 0.93× | |
| 12 | Bayern | ~100K | 0.88× | |
| 13 | Baden-Württemberg | ~80K | 0.87× | |
| 14 | Sachsen-Anhalt | ~20K | 0.86× | |
| 15 | Sachsen | ~30K | 0.82× | |
| 16 | Thüringen | ~10K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sneaky Pete audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bill Bailey | Movies & TV | 20.28× | ||
| 02 | Giphy | Technology & Electronics | 19.44× | ||
| 03 | Cineplexx Cinemas | Movies & TV | 16.05× | ||
| 04 | Summer house | Travel & Leisure | 4.05× | ||
| 05 | Filmstarts | Movies & TV | 4.02× | ||
| 06 | Ipekyol | Shopping | 3.76× | ||
| 07 | Daredevil (film) | Movies & TV | 3.35× | ||
| 08 | Tom Hiddleston | Movies & TV | 2.75× | ||
| 09 | Flowering plant | Home & Garden | 2.17× | ||
| 10 | Baby monitor | Kids & Family | 2.09× | ||
| 11 | Great Dane | Pets & Animals | 1.86× | ||
| 12 | Ballet | Music & Radio | 1.85× | ||
| 13 | Pacifier | Kids & Family | 1.85× | ||
| 14 | Boston Terrier | Pets & Animals | 1.76× | ||
| 15 | Costume | Fashion & Accessoires | 1.74× | ||
| 16 | Dairy | Food & Beverages | 1.65× | ||
| 17 | Succulent plant | Home & Garden | 1.63× | ||
| 18 | Moviepilot | Movies & TV | 1.62× | ||
| 19 | Anthropology | Business & Career | 1.54× | ||
| 20 | Musical instrument | Music & Radio | 1.51× |
Personality of the Sneaky Pete audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.29× | |
| Mindfulness | BALANCE | 0.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.82× | |
| Risk Appetite | THRILL | 1.29× |
Frequently asked questions
How many fans does Sneaky Pete have in Germany?
Sneaky Pete has an estimated audience of 741,378 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sneaky Pete viewers?
61.1% of Sneaky Pete fans are female, 38.9% are male, with an average age of 50.7 years.
Which brands do Sneaky Pete fans like most?
Sneaky Pete fans show strongest brand affinity for Giphy (19.44×), Cineplexx Cinemas (16.05×), and Filmstarts (4.02×) over the country average.
Where do Sneaky Pete fans live in Germany?
Sneaky Pete fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.
What other brands do Sneaky Pete fans also like?
Beyond Sneaky Pete itself, the audience over-indexes on Cineplexx Cinemas (16.05×), Filmstarts (4.02×), Summer house (4.05×), and Flowering plant (2.17×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Sneaky Pete. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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