A data profile of the people who buy, follow and care about Friedberg in Germany — modelled from more than twelve digital signal sources. Friedberg has an estimated audience of 1,235,286 people in Germany.
The average Friedberg fan in Germany is 39.7 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Hessen, Nordrhein-Westfalen.
Top brand affinities include David Harbour, David Garrett (musician), Emilia Clarke, with strongest over-indexing on David Harbour (21.98× the country average).
Demographically, the Friedberg audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Friedberg fan in Germany is more female, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for David Harbour.
The key figures that characterise the Friedberg profile in Germany.
61.1% are female, 38.9% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 39.7 |
| Estimated audience size | 1,235,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 12% | |
| 30-39 | 12% | |
| 40-49 | 18% | |
| 50+ | 30% |
of the worldwide Friedberg audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 83.0% |
| Austria | 9.2% |
| United States | 1.2% |
Where the Friedberg audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~600K | 6.64× | |
| 02 | Bayern | ~700K | 3.44× | |
| 03 | Rheinland-Pfalz | ~50K | 0.80× | |
| 04 | Baden-Württemberg | ~100K | 0.75× | |
| 05 | Saarland | ~9K | 0.61× | |
| 06 | Thüringen | ~20K | 0.59× | |
| 07 | Nordrhein-Westfalen | ~200K | 0.57× | |
| 08 | Bremen | ~5K | 0.50× | |
| 09 | Hamburg | ~10K | 0.48× | |
| 10 | Niedersachsen | ~60K | 0.47× | |
| 11 | Berlin | ~20K | 0.45× | |
| 12 | Sachsen | ~30K | 0.43× | |
| 13 | Schleswig-Holstein | ~20K | 0.43× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.43× | |
| 15 | Sachsen-Anhalt | ~10K | 0.42× | |
| 16 | Brandenburg | ~10K | 0.39× |
The strongest cross-interests of the Friedberg audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Giphy | Technology & Electronics | 35.73× | ||
| 02 | David Garrett (musician) | Music & Radio | 29.57× | ||
| 03 | David Harbour | Movies & TV | 21.98× | ||
| 04 | Emilia Clarke | Movies & TV | 20.00× | ||
| 05 | Sophie Marceau | Movies & TV | 20.00× | ||
| 06 | Peter Dinklage | Movies & TV | 20.00× | ||
| 07 | Bosse (musician) | Music & Radio | 20.00× | ||
| 08 | John Wick 2 | Movies & TV | 20.00× | ||
| 09 | Ella Fitzgerald | Music & Radio | 20.00× | ||
| 10 | Dailymotion | Movies & TV | 14.82× | ||
| 11 | Russell Crowe | Movies & TV | 13.99× | ||
| 12 | The Crown (TV series) | Movies & TV | 13.07× | ||
| 13 | Cineworld | Movies & TV | 12.14× | ||
| 14 | Suicide Squad | Movies & TV | 9.61× | ||
| 15 | Jason Momoa | Movies & TV | 8.53× | ||
| 16 | Nicholas Hoult | Movies & TV | 8.37× | ||
| 17 | Jared Leto | Movies & TV | 7.74× | ||
| 18 | Gal Gadot | Fashion & Accessoires | 7.29× | ||
| 19 | Michael Patrick Kelly | Music & Radio | 4.94× | ||
| 20 | Nature | Home & Garden | 1.89× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.52× | |
| Tradition | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Pet Ownership | JOY | 0.85× | |
| Extroversion | THRILL | 0.88× |
Friedberg has an estimated audience of 1,235,286 people in Germany, concentrated in Bayern and Hessen.
61.1% of Friedberg fans are female, 38.9% are male, with an average age of 39.7 years.
Friedberg fans show strongest brand affinity for David Harbour (21.98×), David Garrett (musician) (29.57×), and Emilia Clarke (20×) over the country average.
Friedberg fans in Germany are most concentrated in Bayern (reach ~700K), Hessen (reach ~600K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Friedberg itself, the audience over-indexes on David Garrett (musician) (29.57×), Emilia Clarke (20×), Dailymotion (14.82×), and Giphy (35.73×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Friedberg. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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