National Football League preseason Audience in United States

National Football League preseason logo

National Football League preseason has an estimated audience of 876,427 people in United States. 14.7% are female, 85.3% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Israel, Alaska, Graham Greene, Jeep Wagoneer, Elsword.

The average National Football League preseason fan in United States is 42.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Alaska, Graham Greene, with strongest over-indexing on Israel (6.38× the country average). Demographically, the National Football League preseason audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of National Football League preseason fans

Demographic split for National Football League preseason audience in United States
MetricValue
Female14.7%
Male85.3%
Average age42.7
Estimated audience size876,427

Audience persona

The typical National Football League preseason fan in United States is more male, around 42.7 years old, with strong Social Media Usage tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for National Football League preseason in United States
RegionReachAffinity
California87,6370.91×
Texas75,0531×
Florida52,2240.88×
New York32,9730.67×
North Carolina32,2251.22×
Pennsylvania28,0420.95×
Ohio27,7371.03×
Georgia27,2221.01×
Illinois27,1020.93×
Michigan23,3291.02×
Virginia20,7900.97×
Tennessee20,2211.15×
South Carolina18,8641.43×
New Jersey17,6980.79×
Arizona17,4040.97×
Washington16,3600.93×
Maryland15,7321.04×
Colorado15,7271.14×
Indiana15,5800.97×
Louisiana14,8411.31×
Missouri13,9820.99×
Wisconsin13,5871.03×
Massachusetts13,5580.79×
Minnesota11,8620.94×
Alabama11,7840.96×
Nevada10,8841.28×
Mississippi10,7201.48×
Kentucky10,6890.97×
Oregon9,4320.94×
Oklahoma8,8880.91×
Iowa8,4031.16×
Kansas7,3821.07×
Connecticut7,3810.84×
Arkansas7,1941×
Utah6,6260.84×
New Mexico5,9401.35×
Idaho4,8501.1×
Nebraska4,3640.99×
West Virginia4,2601.04×
Hawaii3,5760.95×
New Hampshire3,2290.94×
Maine2,9620.94×
Montana2,6311.08×
Delaware2,3960.99×
South Dakota2,3851.18×
Rhode Island2,2730.81×
Washington, District of Columbia2,1520.82×
North Dakota1,9991.11×
Alaska1,6360.87×
Wyoming1,5001.15×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Football League preseason audience
BrandAffinityCategory
Israel6.38×Travel & Leisure
Alaska3.64×Travel & Leisure
Graham Greene6.88×Literature
Jeep Wagoneer6.31×Cars & Mobility
Elsword17.79×Games
Nebraska2.73×Travel & Leisure
Nick Jr. (Australia)7.86×Kids & Family
Monogram3.2×Home & Garden
Home equity1.58×Home & Garden
Stamp collecting3.72×Home & Garden
Chili con carne6.03×Food & Beverages
Pro-Ject3.01×Music & Radio
Glossier3.69×Beauty & Wellness
Jeep Grand Cherokee (WJ)4.31×Cars & Mobility
Unique Gifts1.63×Shopping
Graham Greene (actor)4.14×
Jaws3.68×Movies & TV
Jalebi46.33×Food & Beverages
Jesse Plemons2.18×Movies & TV
Captain America (1990 film)2.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Football League preseason audience
TraitClusterScore
Social Media UsageJOY1.15
Early Adopter MentalityPOWER1.14
Family OrientationCONSERVATISM1.1
Risk AppetiteTHRILL1.04
Need for SecurityCONSERVATISM1.04
Sports ActivityPOWER1.03

Worldwide distribution

Worldwide audience distribution share by country for National Football League preseason
CountryShare
United States93.3%
Germany0.8%
Italy0.6%

See National Football League preseason audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does National Football League preseason have in United States?

National Football League preseason has an estimated audience of 876,427 people in United States, concentrated in California and Texas.

What is the gender split and age of National Football League preseason fans?

14.7% of National Football League preseason fans are female, 85.3% are male, with an average age of 42.7 years.

Which brands do National Football League preseason fans like most?

National Football League preseason fans show strongest brand affinity for Israel (6.38×), Alaska (3.64×), and Graham Greene (6.88×) over the country average.

Where do National Football League preseason fans live in United States?

National Football League preseason fans in United States are most concentrated in California (reach 87,637), Texas (reach 75,053), and Florida (reach 52,224). These three regions account for the largest share of the active audience.

What other brands do National Football League preseason fans also like?

Beyond National Football League preseason itself, the audience over-indexes on Alaska (3.64×), Graham Greene (6.88×), Jeep Wagoneer (6.31×), and Elsword (17.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League preseason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.