Rascasse Audience Intelligence

National Football League preseason Audience in United States

A data profile of the people who buy, follow and care about National Football League preseason in United States — modelled from more than twelve digital signal sources. National Football League preseason has an estimated audience of 875,588 people in United States.

#295among Event in United States#2398in Sports

The average National Football League preseason fan in United States is 42.7 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Peyton Manning, Aaron Rodgers, Eli Manning, with strongest over-indexing on Peyton Manning (181.09× the country average).

Demographically, the National Football League preseason audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Football League preseason fan in United States is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Peyton Manning.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Football League preseason profile in United States.

Audience size
876K
in United States
Gender
14.7%♀
85.3% male
Age
42.7
average years
Country rank
#25862
Event in United States
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Football League preseason fans

14.7% are female, 85.3% are male, average age 42.7.

Fig. 02

Gender split

14.7%
Female
85.3%
Male
Demographic split for National Football League preseason audience in United States
MetricValue
Female14.7%
Male85.3%
Average age42.7
Estimated audience size875,588
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the National Football League preseason audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3915%
40-4920%
50+33%
Fig. 04

Worldwide distribution

92.5%

of the worldwide National Football League preseason audience comes from United States.

Worldwide audience distribution share by country for National Football League preseason
CountryShare
United States92.5%
Germany1.5%
Italy0.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Football League preseason audience in United States is strongest.

Fig. 05

Top regions by affinity

National Football League preseason fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.80×
02Louisiana~20K1.51×
03South Carolina~20K1.36×
04North Carolina~30K1.32×
05Montana~3K1.24×
06Colorado~20K1.23×
07Nevada~10K1.22×
08Wyoming~2K1.18×
09South Dakota~2K1.17×
10Delaware~3K1.16×
11North Dakota~2K1.12×
12Ohio~30K1.11×
13Iowa~8K1.11×
14Arkansas~8K1.11×
15New Mexico~5K1.11×
16Georgia~30K1.09×
17Arizona~20K1.08×
18Alabama~10K1.08×
19Tennessee~20K1.07×
20Idaho~5K1.07×
21Texas~80K1.06×
22Virginia~20K1.05×
23West Virginia~4K1.05×
24Alaska~2K1.04×
25Kansas~7K1.01×
26Maryland~20K1.00×
27Pennsylvania~30K0.99×
28Indiana~20K0.97×
29Florida~60K0.96×
30Wisconsin~10K0.95×
31Nebraska~4K0.95×
32Oregon~9K0.94×
33Missouri~10K0.91×
34Kentucky~10K0.91×
35Maine~3K0.91×
36New Hampshire~3K0.88×
37Rhode Island~2K0.87×
38Washington~20K0.86×
39Minnesota~10K0.86×
40Oklahoma~8K0.85×
41Illinois~20K0.82×
42California~80K0.81×
43Michigan~20K0.81×
44Washington, District of Columbia~2K0.81×
45Utah~6K0.79×
46Hawaii~3K0.79×
47Connecticut~7K0.78×
48New Jersey~20K0.73×
49Massachusetts~10K0.70×
50New York~30K0.59×
Fig. 06

Affinity by region

Affinity by region — National Football League preseason, United States
0.59×1.00×1.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Football League preseason audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Football League preseason audience
#·InterestCategoryAffinity×
01Peyton ManningSports181.09×
02Eli ManningSports117.71×
03Cam NewtonSports89.49×
04Aaron RodgersSports44.55×
05Dak PrescottSports34.54×
06Russell WilsonSports28.75×
07DeMar DeRozanSports24.36×
08Aaron JudgeSports21.21×
09Dwight HowardSports20.00×
10Tobias HarrisSports20.00×
11Erin AndrewsSports20.00×
12Kevin LoveSports20.00×
13Zach LaVineSports20.00×
14United States national football teamSports17.86×
15San Francisco 49ersSports12.44×
16Sports IllustratedSports9.57×
17Auburn Tigers footballSports8.32×
18Los Angeles RamsSports7.51×
19Minnesota TimberwolvesSports6.78×
20CBS SportsMovies & TV3.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Football League preseason audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Football League preseason audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.63×
Career OrientationPOWER1.38×
Convenience OrientationPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Football League preseason audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.57×
Design AffinityPREMIUM0.57×
DIY MentalityTHRILL0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Football League preseason have in United States?

National Football League preseason has an estimated audience of 875,588 people in United States, concentrated in Texas and California.

02

What is the gender split and age of National Football League preseason fans?

14.7% of National Football League preseason fans are female, 85.3% are male, with an average age of 42.7 years.

03

Which brands do National Football League preseason fans like most?

National Football League preseason fans show strongest brand affinity for Peyton Manning (181.09×), Aaron Rodgers (44.55×), and Eli Manning (117.71×) over the country average.

04

Where do National Football League preseason fans live in United States?

National Football League preseason fans in United States are most concentrated in Texas (reach ~80K), California (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do National Football League preseason fans also like?

Beyond National Football League preseason itself, the audience over-indexes on Aaron Rodgers (44.55×), Eli Manning (117.71×), Cam Newton (89.49×), and Dak Prescott (34.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See National Football League preseason audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Football League preseason. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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