Glossier Audience in United States

Glossier has an estimated audience of 2,683,825 people in United States. 99.0% are female, 1.0% are male, average age 36.4. Top regions: California, New York, Texas. Top brand affinities: Urban Outfitters, Concealer, Nordstrom, Personal care, Designer clothing.

The average Glossier fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Urban Outfitters, Concealer, Nordstrom, with strongest over-indexing on Urban Outfitters (5.42× the country average). Demographically, the Glossier audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

Demographics of Glossier fans

Demographic split for Glossier audience in United States
MetricValue
Female99.0%
Male1.0%
Average age36.4
Estimated audience size2,683,825

Audience persona

The typical Glossier fan in United States is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Glossier in United States
RegionReachAffinity
California431,2021.46×
New York307,0502.05×
Texas221,9010.96×
Florida142,4160.78×
Illinois116,7921.31×
Pennsylvania110,8791.23×
Massachusetts91,4551.73×
Washington86,8351.61×
Georgia86,0431.04×
New Jersey83,1781.22×
North Carolina72,2270.89×
Ohio70,5520.85×
Virginia70,5331.08×
Michigan67,7580.97×
Arizona50,5020.92×
Tennessee47,6020.88×
Minnesota45,7941.19×
Maryland43,9450.95×
Indiana42,2690.86×
Oregon41,0661.33×
Wisconsin40,3111×
Colorado39,8030.94×
Missouri35,3500.82×
Connecticut32,2611.2×
South Carolina29,8070.74×
Nevada29,2811.13×
Utah28,4811.19×
Alabama27,6280.74×
Louisiana26,3180.76×
Kentucky26,2010.78×
Oklahoma22,5440.76×
Iowa17,6520.8×
Arkansas15,6850.71×
Kansas15,6700.74×
Washington, District of Columbia15,3401.9×
Mississippi13,8610.63×
Nebraska11,0910.82×
New Hampshire10,9811.04×
Idaho10,6470.79×
Maine9,9721.04×
Hawaii9,6390.84×
Rhode Island9,4301.1×
New Mexico8,8730.66×
West Virginia8,2350.66×
Vermont6,9751.48×
Montana6,6770.9×
Delaware5,8060.78×
Alaska4,3180.75×
South Dakota4,1220.66×
North Dakota4,1040.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glossier audience
BrandAffinityCategory
Urban Outfitters5.42×Shopping
Concealer7.47×Beauty & Wellness
Nordstrom2.9×Shopping
Personal care2.98×Health
Designer clothing4.48×Fashion & Accessoires
ULTA Beauty3.33×Beauty & Wellness
Tory Burch4.45×Fashion & Accessoires
CC cream7.53×Beauty & Wellness
Eyelash extensions3.9×Beauty & Wellness
Target Corporation1.94×Shopping
Abercrombie & Fitch5.22×Fashion & Accessoires
Makeup Tutorials3.69×Beauty & Wellness
Bonnaroo Music Festival9.52×Music & Radio
Skin care2.38×Beauty & Wellness
Nail salon3.9×Beauty & Wellness
Manicure3.49×Beauty & Wellness
Kiehl's6.34×Beauty & Wellness
Comme des Garçons7.7×Fashion & Accessoires
Taylor Swift2.11×Music & Radio
Hair conditioner2.95×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glossier audience
TraitClusterScore
SustainabilityBALANCE4.03
Design AffinityPREMIUM2.53
MindfulnessBALANCE2.14
Pet OwnershipJOY1.67
Quality AwarenessPREMIUM1.62
Healthy LifestyleBALANCE1.56

Worldwide distribution

Worldwide audience distribution share by country for Glossier
CountryShare
United States52.5%
United Kingdom14.5%
Canada3.4%

See Glossier audiences in other countries

More Personal care audiences in United States

Frequently asked questions

How many fans does Glossier have in United States?

Glossier has an estimated audience of 2,683,825 people in United States, concentrated in California and New York.

What is the gender split and age of Glossier fans?

99.0% of Glossier fans are female, 1.0% are male, with an average age of 36.4 years.

Which brands do Glossier fans like most?

Glossier fans show strongest brand affinity for Urban Outfitters (5.42×), Concealer (7.47×), and Nordstrom (2.9×) over the country average.

Where do Glossier fans live in United States?

Glossier fans in United States are most concentrated in California (reach 431,202), New York (reach 307,050), and Texas (reach 221,901). These three regions account for the largest share of the active audience.

What other brands do Glossier fans also like?

Beyond Glossier itself, the audience over-indexes on Concealer (7.47×), Nordstrom (2.9×), Personal care (2.98×), and Designer clothing (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glossier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.