Rascasse Audience Intelligence

Glossier Target Market in United States

A data profile of the people who buy, follow and care about Glossier in United States — modelled from more than twelve digital signal sources. Glossier has an estimated audience of 2,630,167 people in United States.

#11among Personal care in United States#1157among Brand in United States#180in Beauty & Wellness

The average Glossier fan in United States is 36.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Trader Joe's, Personal care, Eyelash extensions, with strongest over-indexing on Trader Joe's (3.62× the country average).

Demographically, the Glossier audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glossier fan in United States is more female, around 36.4 years old, with strong Sustainability tendencies and a notable affinity for Trader Joe's.

Category: Beauty & Wellness · Type: Brand · Subtype: Personal care

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glossier profile in United States.

Audience size
2.6M
in United States
Gender
99.0%♀
1.0% male
Age
36.4
average years
Country rank
#11462
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Glossier

99.0% are female, 1.0% are male, average age 36.4.

Fig. 02

Gender split

99.0%
Female
1.0%
Male
Demographic split for Glossier audience in United States
MetricValue
Female99.0%
Male1.0%
Average age36.4
Estimated audience size2,630,167
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Glossier audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3916%
40-4919%
50+17%
Fig. 04

Worldwide distribution

52.1%

of the worldwide Glossier audience comes from United States.

Worldwide audience distribution share by country for Glossier
CountryShare
United States52.1%
United Kingdom14.4%
Canada3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glossier audience in United States is strongest.

Fig. 05

Top regions by affinity

Glossier customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.96×
02New York~300K1.93×
03Massachusetts~90K1.66×
04Washington~90K1.64×
05Vermont~7K1.51×
06California~400K1.41×
07Illinois~100K1.31×
08Oregon~40K1.28×
09New Jersey~80K1.20×
10Pennsylvania~100K1.18×
11Utah~30K1.18×
12Connecticut~30K1.16×
13Minnesota~40K1.14×
14Nevada~30K1.12×
15Rhode Island~10K1.11×
16Maine~10K1.08×
17Virginia~70K1.06×
18New Hampshire~10K1.05×
19Georgia~90K1.04×
20Wisconsin~40K0.98×
21Maryland~40K0.97×
22Michigan~70K0.94×
23Texas~200K0.91×
24Colorado~40K0.91×
25Montana~7K0.91×
26Arizona~50K0.89×
27Tennessee~50K0.89×
28North Carolina~70K0.86×
29Hawaii~10K0.85×
30Ohio~70K0.83×
31Indiana~40K0.83×
32Missouri~40K0.83×
33Iowa~20K0.83×
34Nebraska~10K0.83×
35Delaware~6K0.83×
36North Dakota~5K0.83×
37Alaska~5K0.82×
38Idaho~10K0.81×
39Kentucky~30K0.80×
40Kansas~20K0.80×
41Louisiana~30K0.78×
42Florida~100K0.77×
43Oklahoma~20K0.77×
44Arkansas~20K0.76×
45Alabama~30K0.75×
46South Carolina~30K0.74×
47West Virginia~9K0.73×
48South Dakota~4K0.72×
49New Mexico~9K0.70×
50Mississippi~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Glossier, United States
0.68×1.00×1.96×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glossier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glossier audience
#·InterestCategoryAffinity×
01CC creamBeauty & Wellness7.46×
02ConcealerBeauty & Wellness6.41×
03Abercrombie & FitchFashion & Accessoires4.79×
04Eyelash extensionsBeauty & Wellness4.73×
05Eye linerBeauty & Wellness4.65×
06Nail salonBeauty & Wellness4.14×
07Urban OutfittersShopping4.03×
08Tory BurchFashion & Accessoires3.90×
09Personal careHealth3.68×
10ManicureBeauty & Wellness3.68×
11Designer clothingFashion & Accessoires3.63×
12Trader Joe'sShopping3.62×
13ULTA BeautyBeauty & Wellness3.10×
14Skin careBeauty & Wellness2.91×
15Louis VuittonFashion & Accessoires2.91×
16NordstromShopping2.72×
17Taylor SwiftMusic & Radio2.43×
18Target CorporationShopping2.14×
19Beauty salonsBeauty & Wellness2.11×
20XInternet & Social Media1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glossier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glossier audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.05×
MindfulnessBALANCE2.66×
Design AffinityPREMIUM2.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glossier audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.53×
Need for SecurityCONSERVATISM0.71×
Convenience OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Glossier's target market in United States?

Glossier's target market in United States covers an estimated 2,630,167 people, concentrated in California and New York.

02

What is the gender split and age of Glossier customers?

99.0% of the Glossier audience are female, 1.0% are male, with an average age of 36.4 years.

03

Which brands do Glossier fans like most?

Glossier fans show strongest brand affinity for Trader Joe's (3.62×), Personal care (3.68×), and Eyelash extensions (4.73×) over the country average.

04

Where do Glossier fans live in United States?

Glossier fans in United States are most concentrated in California (reach ~400K), New York (reach ~300K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Glossier fans also like?

Beyond Glossier itself, the audience over-indexes on Personal care (3.68×), Eyelash extensions (4.73×), Concealer (6.41×), and Skin care (2.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Personal care audiences in United States

See Glossier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Glossier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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