Massive Attack Audience in United States

Massive Attack logo

Massive Attack has an estimated audience of 952,073 people in United States. 64.2% are female, 35.8% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Parcels, Medical drama, Swans (band), Iggy Pop, HighSchool.

The average Massive Attack fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Parcels, Medical drama, Swans (band), with strongest over-indexing on Parcels (114.51× the country average). Demographically, the Massive Attack audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of Massive Attack fans

Demographic split for Massive Attack audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.3
Estimated audience size952,073

Audience persona

The typical Massive Attack fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Parcels.

Top regions in United States

Top regions ranked by reach for Massive Attack in United States
RegionReachAffinity
California147,0931.4×
New York99,5261.87×
Texas75,6120.92×
Florida62,7500.97×
Georgia37,1301.27×
Illinois35,4811.12×
Pennsylvania32,5821.02×
Massachusetts32,3291.72×
Washington29,6761.55×
Virginia27,4171.18×
North Carolina27,1000.95×
New Jersey25,6551.06×
Ohio25,1480.86×
Michigan23,2810.94×
Maryland21,7941.33×
Oregon19,2961.77×
Colorado19,2511.28×
Tennessee18,1040.95×
Arizona16,4960.85×
Minnesota14,2061.04×
Indiana14,0540.81×
Missouri12,7310.83×
Wisconsin12,3710.86×
Louisiana11,2410.92×
Connecticut11,2361.18×
South Carolina10,6070.74×
Kentucky9,5490.8×
Nevada9,0990.99×
Oklahoma8,6200.82×
Alabama8,1640.61×
Utah7,6430.9×
Washington, District of Columbia7,2232.52×
Kansas5,7500.77×
Iowa5,1300.65×
Arkansas4,7340.6×
New Mexico4,3580.91×
Maine4,3541.28×
Mississippi4,2520.54×
Rhode Island3,9841.31×
New Hampshire3,7020.99×
Idaho3,6300.76×
West Virginia3,1830.72×
Nebraska3,1720.66×
Hawaii3,0970.76×
Vermont2,3811.42×
Montana2,0360.77×
Delaware1,9340.74×
Alaska1,4010.69×
South Dakota1,1250.51×
North Dakota9000.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Massive Attack audience
BrandAffinityCategory
Parcels114.51×Music & Radio
Medical drama11.84×Movies & TV
Swans (band)19.83×Music & Radio
Iggy Pop20.77×Music & Radio
HighSchool10.02×Music & Radio
Nothing19.06×Music & Radio
Scooby-Doo3.98×Movies & TV
The Fall (band)16×Music & Radio
Hugh Laurie13.83×Movies & TV
The Smiths10.4×Music & Radio
Placebo (band)29.77×Music & Radio
Gorillaz9.34×Music & Radio
Door3.61×Home & Garden
Friends1.77×Movies & TV
Beetlejuice2.46×Movies & TV
King Krule32.99×Music & Radio
YUNGBLUDMusic & Radio
Pamela Anderson3.92×Movies & TV
Pinterest1.55×Internet & Social Media
Harry Potter1.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Massive Attack audience
TraitClusterScore
ExtroversionTHRILL1.5
Community OrientationOPEN1.42
IndividualismJOY1.39
Convenience OrientationPREMIUM1.35
TraditionCONSERVATISM1.31
SpiritualityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Massive Attack
CountryShare
United States23.2%
United Kingdom12.4%
Italy7.9%

See Massive Attack audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does Massive Attack have in United States?

Massive Attack has an estimated audience of 952,073 people in United States, concentrated in California and New York.

What is the gender split and age of Massive Attack fans?

64.2% of Massive Attack fans are female, 35.8% are male, with an average age of 41.3 years.

Which brands do Massive Attack fans like most?

Massive Attack fans show strongest brand affinity for Parcels (114.51×), Medical drama (11.84×), and Swans (band) (19.83×) over the country average.

Where do Massive Attack fans live in United States?

Massive Attack fans in United States are most concentrated in California (reach 147,093), New York (reach 99,526), and Texas (reach 75,612). These three regions account for the largest share of the active audience.

What other brands do Massive Attack fans also like?

Beyond Massive Attack itself, the audience over-indexes on Medical drama (11.84×), Swans (band) (19.83×), Iggy Pop (20.77×), and HighSchool (10.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Massive Attack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.