Rascasse Audience Intelligence

Massive Attack Audience in United States

A data profile of the people who buy, follow and care about Massive Attack in United States — modelled from more than twelve digital signal sources. Massive Attack has an estimated audience of 960,372 people in United States.

#312among Band in United States#5462among Person in United States#3158in Music & Radio

The average Massive Attack fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Parcels, Medical drama, HighSchool, with strongest over-indexing on Parcels (114.51× the country average).

Demographically, the Massive Attack audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Massive Attack fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Parcels.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Massive Attack profile in United States.

Audience size
960K
in United States
Gender
64.2%♀
35.8% male
Age
41.3
average years
Country rank
#24336
Person in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Massive Attack fans

64.2% are female, 35.8% are male, average age 41.3.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Massive Attack audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.3
Estimated audience size960,372
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Massive Attack audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

23.5%

of the worldwide Massive Attack audience comes from United States.

Worldwide audience distribution share by country for Massive Attack
CountryShare
United States23.5%
United Kingdom11.6%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Massive Attack audience in United States is strongest.

Fig. 05

Top regions by affinity

Massive Attack fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K1.94×
02Oregon~20K1.74×
03New York~80K1.59×
04Washington~30K1.56×
05Massachusetts~30K1.46×
06California~100K1.41×
07Vermont~2K1.30×
08Colorado~20K1.28×
09Maine~4K1.25×
10Rhode Island~4K1.21×
11Maryland~20K1.18×
12Illinois~40K1.10×
13Connecticut~10K1.09×
14Georgia~30K1.08×
15Virginia~20K1.07×
16New Mexico~5K1.06×
17Minnesota~10K1.05×
18New Hampshire~4K1.03×
19Pennsylvania~30K1.02×
20Nevada~9K1.02×
21New Jersey~20K0.99×
22Utah~8K0.99×
23Michigan~20K0.95×
24Arizona~20K0.95×
25Alaska~2K0.95×
26Montana~2K0.94×
27Tennessee~20K0.93×
28Texas~80K0.92×
29North Carolina~30K0.91×
30Louisiana~10K0.91×
31Ohio~30K0.90×
32Wisconsin~10K0.90×
33Florida~60K0.89×
34Missouri~10K0.89×
35Hawaii~4K0.89×
36Kentucky~10K0.88×
37Idaho~4K0.87×
38Delaware~2K0.87×
39West Virginia~4K0.86×
40North Dakota~2K0.86×
41Oklahoma~9K0.85×
42Indiana~10K0.84×
43Kansas~6K0.84×
44South Dakota~2K0.83×
45Arkansas~6K0.81×
46Nebraska~4K0.80×
47Iowa~6K0.79×
48South Carolina~10K0.77×
49Mississippi~6K0.75×
50Alabama~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Massive Attack, United States
0.72×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Massive Attack audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Massive Attack audience
#·InterestCategoryAffinity×
01ParcelsMusic & Radio114.51×
02King KruleMusic & Radio32.99×
03Placebo (band)Music & Radio29.77×
04Iggy PopMusic & Radio20.77×
05Swans (band)Music & Radio19.83×
06NothingMusic & Radio19.06×
07Live For Live MusicEvent18.77×
08The Fall (band)Music & Radio16.00×
09Hugh LaurieMovies & TV13.83×
10Medical dramaMovies & TV11.84×
11David ByrneMusic & Radio10.54×
12The SmithsMusic & Radio10.40×
13HighSchoolMusic & Radio10.02×
14SPRINTSMusic & Radio10.02×
15GorillazMusic & Radio9.34×
16YUNGBLUDMusic & Radio6.00×
17Scooby-DooMovies & TV3.98×
18DoorHome & Garden3.61×
19BeetlejuiceMovies & TV2.46×
20PinterestInternet & Social Media1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Massive Attack audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Massive Attack audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.84×
CreativityOPEN1.32×
IndividualismJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Massive Attack audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.84×
Quality AwarenessPREMIUM0.86×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Massive Attack have in United States?

Massive Attack has an estimated audience of 960,372 people in United States, concentrated in California and New York.

02

What is the gender split and age of Massive Attack fans?

64.2% of Massive Attack fans are female, 35.8% are male, with an average age of 41.3 years.

03

Which brands do Massive Attack fans like most?

Massive Attack fans show strongest brand affinity for Parcels (114.51×), Medical drama (11.84×), and HighSchool (10.02×) over the country average.

04

Where do Massive Attack fans live in United States?

Massive Attack fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Massive Attack fans also like?

Beyond Massive Attack itself, the audience over-indexes on Medical drama (11.84×), HighSchool (10.02×), Iggy Pop (20.77×), and Swans (band) (19.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Massive Attack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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