Massive Attack Audience in United States

Massive Attack has an estimated audience of 952,073 people in United States. 64.2% are female, 35.8% are male, average age 41.3. Top regions: California, New York, Texas. Top brand affinities: Parcels, Medical drama, Swans (band), Iggy Pop, HighSchool.
The average Massive Attack fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Parcels, Medical drama, Swans (band), with strongest over-indexing on Parcels (114.51× the country average). Demographically, the Massive Attack audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Massive Attack fans
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 41.3 |
| Estimated audience size | 952,073 |
Audience persona
The typical Massive Attack fan in United States is more female, around 41.3 years old, with strong Extroversion tendencies and a notable affinity for Parcels.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 147,093 | 1.4× |
| New York | 99,526 | 1.87× |
| Texas | 75,612 | 0.92× |
| Florida | 62,750 | 0.97× |
| Georgia | 37,130 | 1.27× |
| Illinois | 35,481 | 1.12× |
| Pennsylvania | 32,582 | 1.02× |
| Massachusetts | 32,329 | 1.72× |
| Washington | 29,676 | 1.55× |
| Virginia | 27,417 | 1.18× |
| North Carolina | 27,100 | 0.95× |
| New Jersey | 25,655 | 1.06× |
| Ohio | 25,148 | 0.86× |
| Michigan | 23,281 | 0.94× |
| Maryland | 21,794 | 1.33× |
| Oregon | 19,296 | 1.77× |
| Colorado | 19,251 | 1.28× |
| Tennessee | 18,104 | 0.95× |
| Arizona | 16,496 | 0.85× |
| Minnesota | 14,206 | 1.04× |
| Indiana | 14,054 | 0.81× |
| Missouri | 12,731 | 0.83× |
| Wisconsin | 12,371 | 0.86× |
| Louisiana | 11,241 | 0.92× |
| Connecticut | 11,236 | 1.18× |
| South Carolina | 10,607 | 0.74× |
| Kentucky | 9,549 | 0.8× |
| Nevada | 9,099 | 0.99× |
| Oklahoma | 8,620 | 0.82× |
| Alabama | 8,164 | 0.61× |
| Utah | 7,643 | 0.9× |
| Washington, District of Columbia | 7,223 | 2.52× |
| Kansas | 5,750 | 0.77× |
| Iowa | 5,130 | 0.65× |
| Arkansas | 4,734 | 0.6× |
| New Mexico | 4,358 | 0.91× |
| Maine | 4,354 | 1.28× |
| Mississippi | 4,252 | 0.54× |
| Rhode Island | 3,984 | 1.31× |
| New Hampshire | 3,702 | 0.99× |
| Idaho | 3,630 | 0.76× |
| West Virginia | 3,183 | 0.72× |
| Nebraska | 3,172 | 0.66× |
| Hawaii | 3,097 | 0.76× |
| Vermont | 2,381 | 1.42× |
| Montana | 2,036 | 0.77× |
| Delaware | 1,934 | 0.74× |
| Alaska | 1,401 | 0.69× |
| South Dakota | 1,125 | 0.51× |
| North Dakota | 900 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Parcels | 114.51× | Music & Radio |
| Medical drama | 11.84× | Movies & TV |
| Swans (band) | 19.83× | Music & Radio |
| Iggy Pop | 20.77× | Music & Radio |
| HighSchool | 10.02× | Music & Radio |
| Nothing | 19.06× | Music & Radio |
| Scooby-Doo | 3.98× | Movies & TV |
| The Fall (band) | 16× | Music & Radio |
| Hugh Laurie | 13.83× | Movies & TV |
| The Smiths | 10.4× | Music & Radio |
| Placebo (band) | 29.77× | Music & Radio |
| Gorillaz | 9.34× | Music & Radio |
| Door | 3.61× | Home & Garden |
| Friends | 1.77× | Movies & TV |
| Beetlejuice | 2.46× | Movies & TV |
| King Krule | 32.99× | Music & Radio |
| YUNGBLUD | 6× | Music & Radio |
| Pamela Anderson | 3.92× | Movies & TV |
| 1.55× | Internet & Social Media | |
| Harry Potter | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.5 |
| Community Orientation | OPEN | 1.42 |
| Individualism | JOY | 1.39 |
| Convenience Orientation | PREMIUM | 1.35 |
| Tradition | CONSERVATISM | 1.31 |
| Spirituality | BALANCE | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| United Kingdom | 12.4% |
| Italy | 7.9% |
See Massive Attack audiences in other countries
More Band audiences in United States
- Fun (39,137,239)
- Animal Liberation Orchestra (35,886,708)
- Cherryblossom (18,458,000)
- MAX (band) (16,907,176)
- Hello (band) (15,458,600)
Frequently asked questions
How many fans does Massive Attack have in United States?
Massive Attack has an estimated audience of 952,073 people in United States, concentrated in California and New York.
What is the gender split and age of Massive Attack fans?
64.2% of Massive Attack fans are female, 35.8% are male, with an average age of 41.3 years.
Which brands do Massive Attack fans like most?
Massive Attack fans show strongest brand affinity for Parcels (114.51×), Medical drama (11.84×), and Swans (band) (19.83×) over the country average.
Where do Massive Attack fans live in United States?
Massive Attack fans in United States are most concentrated in California (reach 147,093), New York (reach 99,526), and Texas (reach 75,612). These three regions account for the largest share of the active audience.
What other brands do Massive Attack fans also like?
Beyond Massive Attack itself, the audience over-indexes on Medical drama (11.84×), Swans (band) (19.83×), Iggy Pop (20.77×), and HighSchool (10.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Massive Attack. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.