Rascasse Audience Intelligence

Parcels Audience in United States

A data profile of the people who buy, follow and care about Parcels in United States — modelled from more than twelve digital signal sources. Parcels has an estimated audience of 748,474 people in United States.

#6684among Person in United States#3849in Music & Radio

The average Parcels fan in United States is 24.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Daft Punk, Massive Attack, Moby, with strongest over-indexing on Daft Punk (149.61× the country average).

Demographically, the Parcels audience skews balanced with an average age of 24.5, and over-indexes on personality traits such as Convenience Orientation, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parcels fan in United States is balanced, around 24.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Daft Punk.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parcels profile in United States.

Audience size
748K
in United States
Gender
53.0%♀
47.0% male
Age
24.5
average years
Country rank
#28678
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parcels fans

53.0% are female, 47.0% are male, average age 24.5.

Fig. 02

Gender split

53.0%
Female
47.0%
Male
Demographic split for Parcels audience in United States
MetricValue
Female53.0%
Male47.0%
Average age24.5
Estimated audience size748,474
Fig. 03

Age distribution

Ø 24.5
average years
Age distribution of the Parcels audience in United States
Age bracketShare%
16-1968%
20-2919%
30-396%
40-496%
50+2%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Parcels audience comes from United States.

Worldwide audience distribution share by country for Parcels
CountryShare
United States18.0%
India13.2%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parcels audience in United States is strongest.

Fig. 05

Top regions by affinity

Parcels fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~4K2.09×
02California~100K1.35×
03Washington, District of Columbia~3K1.33×
04Colorado~20K1.30×
05New York~50K1.24×
06New Jersey~20K1.23×
07Hawaii~4K1.16×
08Washington~20K1.13×
09Texas~70K1.12×
10Illinois~30K1.08×
11Tennessee~20K1.07×
12Massachusetts~20K1.07×
13Georgia~20K1.06×
14Louisiana~10K1.06×
15Arizona~20K1.05×
16Virginia~20K1.04×
17Minnesota~10K1.03×
18Utah~7K1.03×
19Alabama~10K1.02×
20Maryland~10K1.01×
21Kentucky~9K1.01×
22Mississippi~6K1.01×
23Nevada~7K1.00×
24Arkansas~6K1.00×
25North Carolina~20K0.99×
26Kansas~6K0.99×
27Florida~50K0.98×
28Oregon~8K0.96×
29Alaska~1K0.95×
30Pennsylvania~20K0.94×
31Oklahoma~8K0.94×
32Indiana~10K0.93×
33Rhode Island~2K0.93×
34Vermont~1K0.93×
35South Carolina~10K0.92×
36Connecticut~7K0.92×
37North Dakota~1K0.91×
38New Mexico~3K0.89×
39Michigan~20K0.88×
40Missouri~10K0.87×
41Nebraska~3K0.86×
42South Dakota~1K0.86×
43Iowa~5K0.85×
44Idaho~3K0.85×
45Wisconsin~9K0.84×
46Ohio~20K0.83×
47West Virginia~3K0.82×
48Maine~2K0.80×
49Montana~2K0.78×
50New Hampshire~2K0.76×
Fig. 06

Affinity by region

Affinity by region — Parcels, United States
0.76×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parcels audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parcels audience
#·InterestCategoryAffinity×
01Daft PunkMusic & Radio149.61×
02Massive AttackMusic & Radio114.51×
03MobyMusic & Radio66.52×
04Portishead (band)Music & Radio61.01×
05Aphex TwinMusic & Radio38.34×
06Franz Ferdinand (band)Music & Radio33.89×
07LCD SoundsystemMusic & Radio33.03×
08Talking HeadsMusic & Radio32.06×
09The KillsMusic & Radio30.46×
10Julian CasablancasMusic & Radio28.06×
11Disclosure (band)Music & Radio20.08×
12Seth GreenMovies & TV18.91×
13Arctic MonkeysMusic & Radio17.91×
14JamiroquaiMusic & Radio16.00×
15Neil YoungMusic & Radio15.02×
16The StrokesMusic & Radio14.18×
17MF DoomMusic & Radio14.08×
18RadioheadMusic & Radio13.73×
19Tame ImpalaMusic & Radio9.57×
20Pizza HutFood & Beverages1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parcels audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parcels audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.51×
Urban LifestyleOPEN1.38×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parcels audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Healthy LifestyleBALANCE0.78×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parcels have in United States?

Parcels has an estimated audience of 748,474 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parcels fans?

53.0% of Parcels fans are female, 47.0% are male, with an average age of 24.5 years.

03

Which brands do Parcels fans like most?

Parcels fans show strongest brand affinity for Daft Punk (149.61×), Massive Attack (114.51×), and Moby (66.52×) over the country average.

04

Where do Parcels fans live in United States?

Parcels fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Parcels fans also like?

Beyond Parcels itself, the audience over-indexes on Massive Attack (114.51×), Moby (66.52×), Portishead (band) (61.01×), and Talking Heads (32.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Parcels audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parcels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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