Parcels Audience in United States

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Parcels has an estimated audience of 637,483 people in United States. 52.3% are female, 47.7% are male, average age 26.5. Top regions: California, Texas, New York. Top brand affinities: Home construction, Yahoo Sports Fantasy, Elsword, Stay at Home Mum, Historic site.

The average Parcels fan in United States is 26.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Home construction, Yahoo Sports Fantasy, Elsword, with strongest over-indexing on Home construction (5.18× the country average). Demographically, the Parcels audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Parcels fans

Demographic split for Parcels audience in United States
MetricValue
Female52.3%
Male47.7%
Average age26.5
Estimated audience size637,483

Audience persona

The typical Parcels fan in United States is balanced, around 26.5 years old, with strong Extroversion tendencies and a notable affinity for Home construction.

Top regions in United States

Top regions ranked by reach for Parcels in United States
RegionReachAffinity
California97,6681.39×
Texas65,5041.2×
New York44,1021.24×
Florida42,9330.99×
Illinois23,6301.11×
Georgia21,7491.11×
Pennsylvania21,1700.99×
North Carolina18,7810.98×
New Jersey18,7601.16×
Ohio17,5070.89×
Virginia17,2201.11×
Michigan15,0430.9×
Washington14,7281.15×
Arizona14,1461.09×
Tennessee13,6181.06×
Massachusetts13,4741.07×
Colorado13,1631.31×
Indiana11,4620.98×
Maryland10,9491×
Minnesota10,0101.1×
Missouri9,3660.91×
Alabama9,1661.03×
South Carolina9,0990.95×
Louisiana8,8731.08×
Kentucky8,3651.05×
Wisconsin8,1750.85×
Oregon7,0680.97×
Oklahoma6,6300.94×
Nevada6,1000.99×
Utah6,0281.06×
Connecticut5,9260.93×
Mississippi5,3881.03×
Arkansas5,3661.02×
Kansas5,0231×
Iowa4,4760.85×
Delaware3,2691.86×
Hawaii3,2391.18×
New Mexico2,8180.88×
Nebraska2,7720.87×
Idaho2,5260.79×
Washington, District of Columbia2,4651.29×
West Virginia2,1430.72×
Rhode Island1,9020.94×
New Hampshire1,7390.69×
Maine1,6530.72×
Alaska1,1610.85×
North Dakota1,1250.86×
Montana1,1240.64×
South Dakota1,1000.75×
Vermont9350.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parcels audience
BrandAffinityCategory
Home construction5.18×Home & Garden
Yahoo Sports Fantasy12.06×
Elsword27.33×Games
Stay at Home Mum19.24×Kids & Family
Historic site5.77×Arts & Culture
Home Delivery4.01×Food & Beverages
Goop6.33×Internet & Social Media
Vocal harmony5.35×Music & Radio
Nipsey Hussle6.68×Music & Radio
Grinch4.5×Movies & TV
Cass County, Missouri10.87×Travel & Leisure
3D printing2.5×Technology & Electronics
Baiersbronn118.81×Travel & Leisure
Steampunk4.56×Fashion & Accessoires
Building envelope8.74×Home & Garden
Vickie Guerrero12.96×Business & Career
No Escape (1994 film)9.08×Movies & TV
Guy Fieri3.1×Movies & TV
Corona (band)4.57×Music & Radio
Mathcore6.28×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parcels audience
TraitClusterScore
ExtroversionTHRILL1.71
Early Adopter MentalityPOWER1.59
Urban LifestyleOPEN1.42
LGBTQ+ IdentityOPEN1.35
TraditionCONSERVATISM1.33
MindfulnessBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Parcels
CountryShare
United States15.7%
India12.6%
United Kingdom6.7%

See Parcels audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Parcels have in United States?

Parcels has an estimated audience of 637,483 people in United States, concentrated in California and Texas.

What is the gender split and age of Parcels fans?

52.3% of Parcels fans are female, 47.7% are male, with an average age of 26.5 years.

Which brands do Parcels fans like most?

Parcels fans show strongest brand affinity for Home construction (5.18×), Yahoo Sports Fantasy (12.06×), and Elsword (27.33×) over the country average.

Where do Parcels fans live in United States?

Parcels fans in United States are most concentrated in California (reach 97,668), Texas (reach 65,504), and New York (reach 44,102). These three regions account for the largest share of the active audience.

What other brands do Parcels fans also like?

Beyond Parcels itself, the audience over-indexes on Yahoo Sports Fantasy (12.06×), Elsword (27.33×), Stay at Home Mum (19.24×), and Historic site (5.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parcels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.