Purple Rain (film) Audience in United States

Purple Rain (film) has an estimated audience of 838,268 people in United States. 60.4% are female, 39.6% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Beetlejuice, Luke Perry, The Smiths, Wham!, Autism Awareness.

The average Purple Rain (film) fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Beetlejuice, Luke Perry, The Smiths, with strongest over-indexing on Beetlejuice (16.33× the country average). Demographically, the Purple Rain (film) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Purple Rain (film) fans

Demographic split for Purple Rain (film) audience in United States
MetricValue
Female60.4%
Male39.6%
Average age38.7
Estimated audience size838,268

Audience persona

The typical Purple Rain (film) fan in United States is more female, around 38.7 years old, with strong Design Affinity tendencies and a notable affinity for Beetlejuice.

Top regions in United States

Top regions ranked by reach for Purple Rain (film) in United States
RegionReachAffinity
California88,7920.96×
Texas74,4621.03×
Florida54,5550.96×
New York42,5790.91×
Georgia31,8211.23×
Illinois31,2641.12×
Ohio29,9071.16×
North Carolina29,3761.16×
Pennsylvania26,8950.95×
Michigan25,0571.14×
Virginia21,0841.03×
Tennessee20,2171.2×
Minnesota19,3921.61×
Indiana17,1501.12×
New Jersey16,8090.79×
Washington15,8780.94×
Louisiana15,3861.42×
Missouri14,7451.09×
Arizona14,3480.84×
South Carolina14,2881.13×
Alabama14,0171.2×
Maryland13,9010.96×
Massachusetts13,8260.84×
Wisconsin12,2320.97×
Kentucky12,0191.14×
Colorado11,6850.88×
Oklahoma10,5101.13×
Mississippi9,1521.33×
Oregon8,7020.91×
Arkansas8,1071.17×
Nevada7,3730.91×
Connecticut7,3110.87×
Iowa7,0921.03×
Kansas6,7581.02×
Utah5,4290.72×
New Mexico4,2521.01×
West Virginia4,2121.08×
Nebraska3,9940.95×
Idaho3,1580.75×
Hawaii3,0740.85×
New Hampshire2,6740.81×
Maine2,5290.84×
Washington, District of Columbia2,5020.99×
Rhode Island2,2200.83×
Montana1,9260.83×
South Dakota1,8640.96×
Alaska1,7770.99×
Delaware1,7480.76×
North Dakota1,5160.88×
Vermont1,2570.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Purple Rain (film) audience
BrandAffinityCategory
Beetlejuice16.33×Movies & TV
Luke Perry50.96×Movies & TV
The Smiths37.49×Music & Radio
Wham!66.37×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Diana Ross24.38×Music & Radio
Moulin Rouge!38.79×Movies & TV
Tears for Fears49.54×Music & Radio
Ozzy Osbourne15.89×Music & Radio
Ray Charles31.24×Music & Radio
Dirty Dancing27.85×Movies & TV
Susan Sarandon22.06×Movies & TV
Sublime (band)30.35×Music & Radio
Randy Jackson38.36×Movies & TV
Indeed.com6.39×Business & Career
Capital One5.9×Business & Career
Alvin and the Chipmunks20×Music & Radio
Microblogging12.67×Technology & Electronics
Aaliyah23.9×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Purple Rain (film) audience
TraitClusterScore
Design AffinityPREMIUM1.69
Early Adopter MentalityPOWER1.58
TraditionCONSERVATISM1.55
Community OrientationOPEN1.52
SustainabilityBALANCE1.45
Urban LifestyleOPEN1.43

Worldwide distribution

Worldwide audience distribution share by country for Purple Rain (film)
CountryShare
United States33.8%
Brazil7.5%
Germany6.6%

See Purple Rain (film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Purple Rain (film) have in United States?

Purple Rain (film) has an estimated audience of 838,268 people in United States, concentrated in California and Texas.

What is the gender split and age of Purple Rain (film) fans?

60.4% of Purple Rain (film) fans are female, 39.6% are male, with an average age of 38.7 years.

Which brands do Purple Rain (film) fans like most?

Purple Rain (film) fans show strongest brand affinity for Beetlejuice (16.33×), Luke Perry (50.96×), and The Smiths (37.49×) over the country average.

Where do Purple Rain (film) fans live in United States?

Purple Rain (film) fans in United States are most concentrated in California (reach 88,792), Texas (reach 74,462), and Florida (reach 54,555). These three regions account for the largest share of the active audience.

What other brands do Purple Rain (film) fans also like?

Beyond Purple Rain (film) itself, the audience over-indexes on Luke Perry (50.96×), The Smiths (37.49×), Wham! (66.37×), and Autism Awareness (19.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Purple Rain (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.