Rascasse Audience Intelligence

Purple Rain (film) Audience in United States

A data profile of the people who buy, follow and care about Purple Rain (film) in United States — modelled from more than twelve digital signal sources. Purple Rain (film) has an estimated audience of 933,846 people in United States.

#1977among Movie / TV Show / Series in United States#4538in Movies & TV

The average Purple Rain (film) fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Luke Perry, Wham!, Randy Jackson, with strongest over-indexing on Luke Perry (99.62× the country average).

Demographically, the Purple Rain (film) audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Purple Rain (film) fan in United States is more female, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Luke Perry.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Purple Rain (film) profile in United States.

Audience size
934K
in United States
Gender
60.4%♀
39.6% male
Age
38.7
average years
Country rank
#24783
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Purple Rain (film) viewers

60.4% are female, 39.6% are male, average age 38.7.

Fig. 02

Gender split

60.4%
Female
39.6%
Male
Demographic split for Purple Rain (film) audience in United States
MetricValue
Female60.4%
Male39.6%
Average age38.7
Estimated audience size933,846
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Purple Rain (film) audience in United States
Age bracketShare%
16-1926%
20-2910%
30-3919%
40-4930%
50+15%
Fig. 04

Worldwide distribution

33.9%

of the worldwide Purple Rain (film) audience comes from United States.

Worldwide audience distribution share by country for Purple Rain (film)
CountryShare
United States33.9%
Brazil9.4%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Purple Rain (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Purple Rain (film) fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~20K1.70×
02Louisiana~20K1.40×
03Mississippi~10K1.39×
04Alabama~10K1.22×
05Arkansas~8K1.22×
06Tennessee~20K1.17×
07Kentucky~10K1.17×
08Georgia~30K1.15×
09North Carolina~30K1.12×
10Oklahoma~10K1.12×
11West Virginia~4K1.12×
12Ohio~30K1.10×
13Michigan~20K1.10×
14Indiana~20K1.10×
15South Carolina~10K1.09×
16Illinois~30K1.06×
17New Mexico~4K1.06×
18South Dakota~2K1.06×
19Missouri~10K1.05×
20Texas~70K1.03×
21Alaska~2K1.03×
22Nebraska~4K1.00×
23North Dakota~2K1.00×
24Iowa~7K0.98×
25Virginia~20K0.97×
26Kansas~6K0.97×
27Wisconsin~10K0.96×
28Maryland~10K0.95×
29Pennsylvania~30K0.94×
30California~90K0.93×
31Hawaii~3K0.93×
32Florida~50K0.92×
33Washington, District of Columbia~2K0.91×
34Connecticut~7K0.89×
35Nevada~7K0.89×
36Arizona~20K0.88×
37Washington~10K0.88×
38Oregon~8K0.88×
39Maine~3K0.88×
40Rhode Island~2K0.88×
41Vermont~1K0.88×
42New York~40K0.87×
43Montana~2K0.86×
44Delaware~2K0.85×
45New Hampshire~3K0.84×
46Colorado~10K0.83×
47New Jersey~20K0.82×
48Massachusetts~10K0.81×
49Idaho~3K0.80×
50Utah~6K0.77×
Fig. 06

Affinity by region

Affinity by region — Purple Rain (film), United States
0.77×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Purple Rain (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Purple Rain (film) audience
#·InterestCategoryAffinity×
01Luke PerryMovies & TV99.62×
02Wham!Music & Radio86.83×
03Spandau BalletMusic & Radio64.44×
04Dionne WarwickMusic & Radio53.54×
05Grandmaster FlashMusic & Radio50.77×
06Randy JacksonMovies & TV48.74×
07INXSMusic & Radio43.50×
08Michael BoltonMusic & Radio37.18×
09Sam ClaflinMovies & TV36.39×
10Susan SarandonMovies & TV35.76×
11Chaka KhanMusic & Radio31.85×
12Carly SimonMusic & Radio27.12×
13John CusackMovies & TV26.01×
14Sixteen CandlesMovies & TV22.62×
15Ray CharlesMusic & Radio21.69×
16Alvin and the ChipmunksMusic & Radio20.00×
17Michael CeraMovies & TV20.00×
18Billy IdolMusic & Radio14.94×
19Heath LedgerMovies & TV9.92×
20Genesis (band)Music & Radio8.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Purple Rain (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Purple Rain (film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.64×
Community OrientationOPEN1.54×
SpiritualityBALANCE1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Purple Rain (film) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.74×
Pet OwnershipJOY0.79×
Family OrientationCONSERVATISM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Purple Rain (film) have in United States?

Purple Rain (film) has an estimated audience of 933,846 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Purple Rain (film) viewers?

60.4% of Purple Rain (film) fans are female, 39.6% are male, with an average age of 38.7 years.

03

Which brands do Purple Rain (film) fans like most?

Purple Rain (film) fans show strongest brand affinity for Luke Perry (99.62×), Wham! (86.83×), and Randy Jackson (48.74×) over the country average.

04

Where do Purple Rain (film) fans live in United States?

Purple Rain (film) fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Purple Rain (film) fans also like?

Beyond Purple Rain (film) itself, the audience over-indexes on Wham! (86.83×), Randy Jackson (48.74×), Susan Sarandon (35.76×), and Dionne Warwick (53.54×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Purple Rain (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Purple Rain (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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