Burton Cummings Audience in United States
Burton Cummings has an estimated audience of 276,190 people in United States. 49.6% are female, 50.4% are male, average age 45.8. Top brand affinities: The Guess Who, Joe Walsh, Barnes & Noble, Texas Roadhouse, Google Maps.
Top brand affinities include The Guess Who, Joe Walsh, Barnes & Noble, with strongest over-indexing on The Guess Who (95.67× the country average). Demographically, the Burton Cummings audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Spirituality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Burton Cummings fans
| Metric | Value |
|---|---|
| Female | 49.6% |
| Male | 50.4% |
| Average age | 45.8 |
| Estimated audience size | 276,190 |
Audience persona
The typical Burton Cummings fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for The Guess Who.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Guess Who | 95.67× | Music & Radio |
| Joe Walsh | 15.51× | Music & Radio |
| Barnes & Noble | 5.62× | Literature |
| Texas Roadhouse | 2.64× | Food & Beverages |
| Google Maps | 2.55× | Internet & Social Media |
| The Beach Boys | 7.06× | Music & Radio |
| Indeed.com | 2.45× | Business & Career |
| Capital One | 2.37× | Business & Career |
| Genesis (band) | 6.15× | Music & Radio |
| MSN | 2.13× | News |
| Fox News Channel | 1.55× | Movies & TV |
| Singer-songwriter | 2.07× | Music & Radio |
| Neil Diamond | 6.91× | Music & Radio |
| Khan Academy | 3.96× | Business & Career |
| Hobby Lobby | 1.72× | Home & Garden |
| Diane Keaton | 2.58× | Movies & TV |
| Genetics | 1.97× | Kids & Family |
| Real property | 2.18× | Home & Garden |
| Dollar General | 1.56× | Shopping |
| Chuck Norris | 2.42× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Spirituality | BALANCE | 1.47 |
| Indulgence | JOY | 1.34 |
| Individualism | JOY | 1.33 |
| Community Orientation | OPEN | 1.32 |
| Family Orientation | CONSERVATISM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 53.9% |
| Canada | 39.7% |
| Australia | 1.0% |
See Burton Cummings audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Burton Cummings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.