Rascasse Audience Intelligence

Burton Cummings Audience in United States

A data profile of the people who buy, follow and care about Burton Cummings in United States — modelled from more than twelve digital signal sources. Burton Cummings has an estimated audience of 351,374 people in United States.

#1016among Singer-songwriter in United States#11081among Person in United States#6410in Music & Radio

The average Burton Cummings fan in United States is 46.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include The Guess Who, Joe Walsh, Barnes & Noble, with strongest over-indexing on The Guess Who (159.45× the country average).

Demographically, the Burton Cummings audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Burton Cummings fan in United States is more male, around 46.0 years old, with strong Family Orientation tendencies and a notable affinity for The Guess Who.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Burton Cummings profile in United States.

Audience size
351K
in United States
Gender
42.3%♀
57.7% male
Age
46.0
average years
Country rank
#44528
Person in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Burton Cummings fans

42.3% are female, 57.7% are male, average age 46.0.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Burton Cummings audience in United States
MetricValue
Female42.3%
Male57.7%
Average age46.0
Estimated audience size351,374
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Burton Cummings audience in United States
Age bracketShare%
16-1915%
20-299%
30-399%
40-4927%
50+41%
Fig. 04

Worldwide distribution

57.4%

of the worldwide Burton Cummings audience comes from United States.

Worldwide audience distribution share by country for Burton Cummings
CountryShare
United States57.4%
Canada36.4%
United Kingdom1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Burton Cummings audience in United States is strongest.

Fig. 05

Top regions by affinity

Burton Cummings fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~5K1.83×
02Michigan~20K1.67×
03Minnesota~8K1.60×
04South Dakota~1K1.43×
05Wisconsin~7K1.29×
06Nebraska~2K1.28×
07North Dakota<1K1.28×
08Missouri~7K1.26×
09Nevada~4K1.23×
10Ohio~10K1.22×
11Kansas~3K1.22×
12New Hampshire~2K1.20×
13Indiana~8K1.17×
14Kentucky~5K1.17×
15Maine~1K1.13×
16Illinois~10K1.09×
17Montana~1K1.05×
18Arizona~7K1.01×
19Arkansas~3K1.00×
20Rhode Island~1K1.00×
21Pennsylvania~10K0.99×
22Vermont<1K0.99×
23Oregon~4K0.98×
24West Virginia~2K0.97×
25Delaware<1K0.96×
26Alaska<1K0.96×
27Colorado~5K0.95×
28Connecticut~3K0.95×
29Idaho~2K0.95×
30Washington~7K0.94×
31Oklahoma~4K0.94×
32Tennessee~6K0.90×
33New Mexico~2K0.89×
34Utah~3K0.88×
35Massachusetts~6K0.87×
36Alabama~4K0.87×
37Florida~20K0.86×
38South Carolina~5K0.85×
39Mississippi~3K0.85×
40Hawaii~1K0.84×
41Washington, District of Columbia<1K0.82×
42Louisiana~4K0.80×
43New Jersey~7K0.76×
44North Carolina~8K0.74×
45New York~10K0.70×
46Maryland~4K0.68×
47Virginia~6K0.67×
48California~30K0.66×
49Georgia~7K0.66×
50Texas~20K0.53×
Fig. 06

Affinity by region

Affinity by region — Burton Cummings, United States
0.53×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Burton Cummings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Burton Cummings audience
#·InterestCategoryAffinity×
01The Guess WhoMusic & Radio159.45×
02Joe WalshMusic & Radio19.57×
03Creedence Clearwater RevivalMusic & Radio11.27×
04Elderly careHealth7.93×
05Genesis (band)Music & Radio6.96×
06The Beach BoysMusic & Radio6.91×
07Neil DiamondMusic & Radio6.59×
08Bob DylanMusic & Radio6.03×
09Barnes & NobleLiterature5.88×
10Sustainable energyHome & Garden4.89×
11QVCMovies & TV4.77×
12Weather forecastingHome & Garden4.23×
13FedExBusiness & Career3.97×
14Renewable energyBusiness & Career3.73×
15Texas RoadhouseFood & Beverages2.42×
16Mortgage loansBusiness & Career2.35×
17PinterestInternet & Social Media2.09×
18RedditInternet & Social Media1.77×
19Country musicMusic & Radio1.70×
20BarbecueFood & Beverages1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Burton Cummings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Burton Cummings audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.37×
PatriotismCONSERVATISM1.90×
SpiritualityBALANCE1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Burton Cummings audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Healthy LifestyleBALANCE0.77×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Burton Cummings have in United States?

Burton Cummings has an estimated audience of 351,374 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Burton Cummings fans?

42.3% of Burton Cummings fans are female, 57.7% are male, with an average age of 46.0 years.

03

Which brands do Burton Cummings fans like most?

Burton Cummings fans show strongest brand affinity for The Guess Who (159.45×), Joe Walsh (19.57×), and Barnes & Noble (5.88×) over the country average.

04

Where do Burton Cummings fans live in United States?

Burton Cummings fans in United States are most concentrated in California (reach ~30K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Burton Cummings fans also like?

Beyond Burton Cummings itself, the audience over-indexes on Joe Walsh (19.57×), Barnes & Noble (5.88×), FedEx (3.97×), and Sustainable energy (4.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Burton Cummings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Burton Cummings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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