Rascasse Audience Intelligence

The Book of Life (2014 film) Audience in United States

A data profile of the people who buy, follow and care about The Book of Life (2014 film) in United States — modelled from more than twelve digital signal sources. The Book of Life (2014 film) has an estimated audience of 1,326,383 people in United States.

#1350among Movie / TV Show / Series in United States

The average The Book of Life (2014 film) fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alvin and the Chipmunks, The Guess Who, Puppetry, with strongest over-indexing on Alvin and the Chipmunks (123.48× the country average).

Demographically, the The Book of Life (2014 film) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Book of Life (2014 film) fan in United States is more female, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for Alvin and the Chipmunks.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Book of Life (2014 film) profile in United States.

Audience size
1.3M
in United States
Gender
60.8%♀
39.2% male
Age
40.1
average years
Country rank
#19427
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Book of Life (2014 film) viewers

60.8% are female, 39.2% are male, average age 40.1.

Fig. 02

Gender split

60.8%
Female
39.2%
Male
Demographic split for The Book of Life (2014 film) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.1
Estimated audience size1,326,383
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the The Book of Life (2014 film) audience in United States
Age bracketShare%
16-1919%
20-2914%
30-3922%
40-4924%
50+20%
Fig. 04

Worldwide distribution

69.3%

of the worldwide The Book of Life (2014 film) audience comes from United States.

Worldwide audience distribution share by country for The Book of Life (2014 film)
CountryShare
United States69.3%
United Kingdom9.2%
Mexico3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Book of Life (2014 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Book of Life (2014 film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K2.19×
02Texas~200K1.86×
03California~300K1.77×
04Arizona~50K1.72×
05Utah~20K1.65×
06Nevada~20K1.47×
07Idaho~9K1.38×
08Oklahoma~20K1.33×
09Colorado~30K1.30×
10Kansas~10K1.19×
11Oregon~20K1.14×
12Nebraska~8K1.14×
13Washington~30K1.13×
14Alaska~3K1.11×
15Illinois~50K1.10×
16Arkansas~10K1.09×
17Wyoming~2K1.09×
18Hawaii~6K1.08×
19Montana~4K0.99×
20Georgia~40K0.98×
21Indiana~20K0.97×
22Florida~80K0.92×
23Iowa~10K0.92×
24South Dakota~3K0.91×
25North Carolina~40K0.90×
26North Dakota~2K0.90×
27Missouri~20K0.87×
28Louisiana~20K0.87×
29Michigan~30K0.85×
30Virginia~30K0.84×
31Tennessee~20K0.84×
32Mississippi~9K0.84×
33Delaware~3K0.84×
34Maryland~20K0.83×
35Wisconsin~20K0.83×
36Alabama~20K0.83×
37Kentucky~10K0.83×
38South Carolina~20K0.79×
39Minnesota~20K0.79×
40West Virginia~5K0.76×
41New Jersey~30K0.75×
42New York~50K0.73×
43Connecticut~10K0.73×
44Pennsylvania~30K0.72×
45Ohio~30K0.72×
46Rhode Island~3K0.71×
47Massachusetts~20K0.65×
48New Hampshire~3K0.65×
49Maine~3K0.64×
50Washington, District of Columbia~3K0.63×
Fig. 06

Affinity by region

Affinity by region — The Book of Life (2014 film), United States
0.63×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Book of Life (2014 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Book of Life (2014 film) audience
#·InterestCategoryAffinity×
01Alvin and the ChipmunksMusic & Radio123.48×
02The Guess WhoMusic & Radio121.11×
03PuppetryKids & Family48.26×
04Kamen RiderMovies & TV24.50×
05Fright NightMovies & TV20.57×
06JudaismPolitics & Society6.57×
07Late-night talk showMovies & TV6.23×
08BuddhismHealth5.67×
09Disney StoreShopping5.43×
10romantic comediesMovies & TV4.67×
11Non-alcoholic beverageFood & Beverages3.90×
12RadioTechnology & Electronics3.31×
13CupcakeFood & Beverages3.28×
14KFCFood & Beverages3.23×
15ActivismPolitics & Society2.89×
16BiblePolitics & Society2.76×
17Wendy'sFood & Beverages2.46×
18CoffeehousesFood & Beverages2.17×
19Burger KingFood & Beverages2.16×
20PinterestInternet & Social Media1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Book of Life (2014 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Book of Life (2014 film) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE3.54×
Community OrientationOPEN1.45×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Book of Life (2014 film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
SustainabilityBALANCE0.78×
DIY MentalityTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Book of Life (2014 film) have in United States?

The Book of Life (2014 film) has an estimated audience of 1,326,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Book of Life (2014 film) viewers?

60.8% of The Book of Life (2014 film) fans are female, 39.2% are male, with an average age of 40.1 years.

03

Which brands do The Book of Life (2014 film) fans like most?

The Book of Life (2014 film) fans show strongest brand affinity for Alvin and the Chipmunks (123.48×), The Guess Who (121.11×), and Puppetry (48.26×) over the country average.

04

Where do The Book of Life (2014 film) fans live in United States?

The Book of Life (2014 film) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do The Book of Life (2014 film) fans also like?

Beyond The Book of Life (2014 film) itself, the audience over-indexes on The Guess Who (121.11×), Puppetry (48.26×), Judaism (6.57×), and Radio (3.31×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See The Book of Life (2014 film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Book of Life (2014 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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