The Book of Life (2014 film) Audience in United States

The Book of Life (2014 film) logo

The Book of Life (2014 film) has an estimated audience of 1,332,776 people in United States. 60.8% are female, 39.2% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Alvin and the Chipmunks, The Guess Who, Puppetry, Kamen Rider, Planet Fitness.

The average The Book of Life (2014 film) fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alvin and the Chipmunks, The Guess Who, Puppetry, with strongest over-indexing on Alvin and the Chipmunks (128.07× the country average). Demographically, the The Book of Life (2014 film) audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Spirituality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of The Book of Life (2014 film) fans

Demographic split for The Book of Life (2014 film) audience in United States
MetricValue
Female60.8%
Male39.2%
Average age40.1
Estimated audience size1,332,776

Audience persona

The typical The Book of Life (2014 film) fan in United States is more female, around 40.1 years old, with strong Spirituality tendencies and a notable affinity for Alvin and the Chipmunks.

Top regions in United States

Top regions ranked by reach for The Book of Life (2014 film) in United States
RegionReachAffinity
California274,4251.87×
Texas223,7981.95×
Florida90,2801×
New York56,8550.76×
Illinois50,9781.15×
Arizona47,3461.74×
Georgia40,4970.99×
North Carolina37,0680.92×
Pennsylvania32,5090.72×
Washington31,0981.16×
Michigan28,7610.83×
Colorado28,7311.37×
Ohio28,5710.7×
Virginia27,7050.85×
New Jersey25,3690.75×
Indiana24,1500.99×
Tennessee23,6510.88×
Nevada20,0111.55×
Maryland19,7040.86×
Utah19,4411.63×
Oklahoma19,3481.31×
Missouri17,9940.84×
Oregon17,3651.14×
Massachusetts16,8650.64×
South Carolina16,0340.8×
Wisconsin15,9570.8×
Louisiana15,5570.91×
Minnesota15,2230.8×
New Mexico14,9372.23×
Alabama14,7950.79×
Kentucky13,7690.82×
Kansas12,6721.21×
Arkansas11,7221.07×
Connecticut10,2160.76×
Iowa9,8370.9×
Mississippi9,1650.83×
Idaho8,7311.31×
Nebraska7,4171.11×
Hawaii6,2441.09×
West Virginia4,2770.69×
Montana3,4820.94×
Alaska2,9581.04×
New Hampshire2,9570.56×
Rhode Island2,7760.65×
Maine2,7750.58×
Delaware2,7270.74×
South Dakota2,4700.8×
Washington, District of Columbia2,4130.6×
North Dakota2,2060.81×
Wyoming2,0741.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Book of Life (2014 film) audience
BrandAffinityCategory
Alvin and the Chipmunks128.07×Music & Radio
The Guess Who102.89×Music & Radio
Puppetry52.66×Kids & Family
Kamen Rider35.91×Movies & TV
Planet Fitness3.87×Sports
Superman2.45×Movies & TV
Fright Night27.94×Movies & TV
Autism Awareness6.46×Health
Cantinflas19.6×Movies & TV
Metaphysics3.81×Business & Career
Diabetes mellitus awareness4.41×Health
Singer-songwriter2.58×Music & Radio
Harry Potter2.23×Movies & TV
Marvel Cinematic Universe6.96×Movies & TV
Do it yourself (DIY)1.92×Home & Garden
Electric guitar2.9×Music & Radio
Heroku29.35×Technology & Electronics
Anime and manga fandom3.24×Literature
Microblogging4.71×Technology & Electronics
Batman2.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Book of Life (2014 film) audience
TraitClusterScore
SpiritualityBALANCE2.12
LGBTQ+ IdentityOPEN1.69
Community OrientationOPEN1.64
IndividualismJOY1.57
TraditionCONSERVATISM1.53
Social Media UsageJOY1.38

Worldwide distribution

Worldwide audience distribution share by country for The Book of Life (2014 film)
CountryShare
United States71.9%
United Kingdom8.7%
Mexico3.9%

See The Book of Life (2014 film) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does The Book of Life (2014 film) have in United States?

The Book of Life (2014 film) has an estimated audience of 1,332,776 people in United States, concentrated in California and Texas.

What is the gender split and age of The Book of Life (2014 film) fans?

60.8% of The Book of Life (2014 film) fans are female, 39.2% are male, with an average age of 40.1 years.

Which brands do The Book of Life (2014 film) fans like most?

The Book of Life (2014 film) fans show strongest brand affinity for Alvin and the Chipmunks (128.07×), The Guess Who (102.89×), and Puppetry (52.66×) over the country average.

Where do The Book of Life (2014 film) fans live in United States?

The Book of Life (2014 film) fans in United States are most concentrated in California (reach 274,425), Texas (reach 223,798), and Florida (reach 90,280). These three regions account for the largest share of the active audience.

What other brands do The Book of Life (2014 film) fans also like?

Beyond The Book of Life (2014 film) itself, the audience over-indexes on The Guess Who (102.89×), Puppetry (52.66×), Kamen Rider (35.91×), and Planet Fitness (3.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Book of Life (2014 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.