Rascasse Audience Intelligence

Heroku Target Market in United States

A data profile of the people who buy, follow and care about Heroku in United States — modelled from more than twelve digital signal sources. Heroku has an estimated audience of 315,751 people in United States.

#4863among Brand in United States#1199in Technology & Electronics

The average Heroku fan in United States is 39.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Swift (programming language), Objective-C, Product Hunt, with strongest over-indexing on Swift (programming language) (167.12× the country average).

Demographically, the Heroku audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Heroku fan in United States is more male, around 39.4 years old, with strong Travelling tendencies and a notable affinity for Swift (programming language).

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heroku profile in United States.

Audience size
316K
in United States
Gender
42.7%♀
57.3% male
Age
39.4
average years
Country rank
#47071
Brand in United States
Fig. 01

Search interest · 12-month trend

-47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Heroku

42.7% are female, 57.3% are male, average age 39.4.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Heroku audience in United States
MetricValue
Female42.7%
Male57.3%
Average age39.4
Estimated audience size315,751
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Heroku audience in United States
Age bracketShare%
16-1917%
20-2922%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Heroku audience comes from United States.

Worldwide audience distribution share by country for Heroku
CountryShare
United States17.2%
China11.4%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heroku audience in United States is strongest.

Fig. 05

Top regions by affinity

Heroku customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~2K1.94×
02Washington~10K1.91×
03California~70K1.83×
04Utah~5K1.80×
05Massachusetts~10K1.77×
06New York~30K1.67×
07Colorado~8K1.58×
08Virginia~10K1.45×
09New Jersey~10K1.38×
10Oregon~5K1.37×
11New Hampshire~2K1.26×
12Texas~30K1.17×
13Illinois~10K1.15×
14Vermont<1K1.14×
15Georgia~10K1.13×
16Maryland~6K1.09×
17Idaho~2K1.08×
18Connecticut~4K1.05×
19Kansas~3K1.03×
20Arizona~7K1.02×
21Minnesota~5K1.01×
22Maine~1K0.98×
23Rhode Island~1K0.98×
24Florida~20K0.97×
25North Carolina~10K0.96×
26Pennsylvania~10K0.91×
27Indiana~6K0.91×
28Montana<1K0.89×
29Michigan~8K0.87×
30Nevada~3K0.87×
31Tennessee~6K0.86×
32Missouri~5K0.86×
33Hawaii~1K0.86×
34Alaska<1K0.84×
35North Dakota<1K0.84×
36Iowa~2K0.81×
37Nebraska~1K0.81×
38South Dakota<1K0.81×
39Delaware<1K0.80×
40Ohio~8K0.79×
41Oklahoma~3K0.79×
42Alabama~4K0.78×
43Wisconsin~4K0.77×
44Arkansas~2K0.77×
45New Mexico~1K0.73×
46West Virginia~1K0.73×
47South Carolina~4K0.71×
48Louisiana~3K0.70×
49Mississippi~2K0.67×
50Kentucky~3K0.66×
Fig. 06

Affinity by region

Affinity by region — Heroku, United States
0.66×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heroku audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heroku audience
#·InterestCategoryAffinity×
01XamarinBusiness & Career350.68×
02Space scienceTechnology & Electronics217.94×
03Product HuntInternet & Social Media192.84×
04SQLiteTechnology & Electronics188.15×
05Swift (programming language)Technology & Electronics167.12×
06Objective-CTechnology & Electronics166.09×
07ElasticsearchTechnology & Electronics164.62×
08Beluga vodkaFood & Beverages162.02×
09Iceberg (fashion house)Fashion & Accessoires159.97×
10FOM University of Applied Sciences for Economics and ManagementBusiness & Career97.82×
11Hacker NewsInternet & Social Media57.76×
12JavaTechnology & Electronics50.95×
13Footloose (2011 film)Movies & TV50.65×
14CovenantMusic & Radio45.21×
15MeshMusic & Radio45.21×
16Batman BeginsMovies & TV39.61×
17SQLTechnology & Electronics31.68×
18DIY ProjectsHome & Garden24.87×
19Management consultingBusiness & Career24.16×
20MySQLTechnology & Electronics17.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heroku audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heroku audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.26×
Early Adopter MentalityPOWER1.73×
Urban LifestyleOPEN1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heroku audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.94×
ExtroversionTHRILL0.97×
CreativityOPEN1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Heroku's target market in United States?

Heroku's target market in United States covers an estimated 315,751 people, concentrated in California and Texas.

02

What is the gender split and age of Heroku customers?

42.7% of the Heroku audience are female, 57.3% are male, with an average age of 39.4 years.

03

Which brands do Heroku fans like most?

Heroku fans show strongest brand affinity for Swift (programming language) (167.12×), Objective-C (166.09×), and Product Hunt (192.84×) over the country average.

04

Where do Heroku fans live in United States?

Heroku fans in United States are most concentrated in California (reach ~70K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Heroku fans also like?

Beyond Heroku itself, the audience over-indexes on Objective-C (166.09×), Product Hunt (192.84×), Iceberg (fashion house) (159.97×), and Space science (217.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Heroku audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Heroku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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