Heroku Audience in United States

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Heroku has an estimated audience of 337,104 people in United States. 42.7% are female, 57.3% are male, average age 39.4. Top regions: California, Texas, New York. Top brand affinities: Swift (programming language), Objective-C, Product Hunt, Iceberg (fashion house), Space science.

The average Heroku fan in United States is 39.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Swift (programming language), Objective-C, Product Hunt, with strongest over-indexing on Swift (programming language) (167.12× the country average). Demographically, the Heroku audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Heroku fans

Demographic split for Heroku audience in United States
MetricValue
Female42.7%
Male57.3%
Average age39.4
Estimated audience size337,104

Audience persona

The typical Heroku fan in United States is more male, around 39.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Swift (programming language).

Top regions in United States

Top regions ranked by reach for Heroku in United States
RegionReachAffinity
California71,8391.94×
Texas35,4061.22×
New York33,5801.78×
Florida22,7911×
Illinois13,3581.19×
Washington13,3251.97×
New Jersey12,5091.46×
Georgia12,2451.18×
Virginia12,0671.47×
Massachusetts11,8471.78×
Pennsylvania10,2760.91×
North Carolina10,0810.99×
Colorado8,7911.65×
Ohio8,5300.82×
Michigan7,9250.9×
Arizona7,4701.09×
Maryland6,4121.11×
Tennessee5,9100.87×
Indiana5,6430.92×
Oregon5,5121.43×
Utah5,4791.81×
Minnesota5,1091.06×
Missouri4,5830.84×
Connecticut3,6831.09×
Wisconsin3,6790.73×
South Carolina3,2920.65×
Alabama3,1590.67×
Oklahoma2,7130.72×
Nevada2,6860.82×
Kansas2,5080.94×
Louisiana2,4680.57×
Kentucky2,4090.57×
Washington, District of Columbia2,2342.21×
Iowa2,0800.75×
Idaho1,8411.09×
New Hampshire1,6711.26×
Arkansas1,6650.6×
Mississippi1,1660.42×
Nebraska1,1280.67×
Hawaii1,1120.77×
Maine1,0660.88×
Rhode Island9940.93×
New Mexico9200.54×
Montana7080.76×
Vermont6821.15×
West Virginia6070.39×
Delaware5720.61×
North Dakota3740.54×
South Dakota3350.43×
Alaska2970.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Heroku audience
BrandAffinityCategory
Swift (programming language)167.12×Technology & Electronics
Objective-C166.09×Technology & Electronics
Product Hunt192.84×Internet & Social Media
Iceberg (fashion house)159.97×Fashion & Accessoires
Space science217.94×Technology & Electronics
Xamarin350.68×Business & Career
Robinsons Department Store596.36×Business & Career
Java50.95×Technology & Electronics
Batman Begins39.61×Movies & TV
SQL31.68×Technology & Electronics
SQLite188.15×Technology & Electronics
Footloose (2011 film)50.65×Movies & TV
Beluga vodka162.02×Food & Beverages
Elasticsearch164.62×Technology & Electronics
Management consulting24.16×Business & Career
Covenant45.21×Music & Radio
DIY Projects24.87×Home & Garden
Hacker News57.76×Internet & Social Media
FOM University of Applied Sciences for Economics and Management97.82×Business & Career
MySQL17.83×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Heroku audience
TraitClusterScore
Early Adopter MentalityPOWER1.94
Career OrientationPOWER1.91
LGBTQ+ IdentityOPEN1.89
Convenience OrientationPREMIUM1.61
Family OrientationCONSERVATISM1.51
Quality AwarenessPREMIUM1.5

Worldwide distribution

Worldwide audience distribution share by country for Heroku
CountryShare
United States18.0%
China11.2%
Japan7.3%

See Heroku audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Heroku have in United States?

Heroku has an estimated audience of 337,104 people in United States, concentrated in California and Texas.

What is the gender split and age of Heroku fans?

42.7% of Heroku fans are female, 57.3% are male, with an average age of 39.4 years.

Which brands do Heroku fans like most?

Heroku fans show strongest brand affinity for Swift (programming language) (167.12×), Objective-C (166.09×), and Product Hunt (192.84×) over the country average.

Where do Heroku fans live in United States?

Heroku fans in United States are most concentrated in California (reach 71,839), Texas (reach 35,406), and New York (reach 33,580). These three regions account for the largest share of the active audience.

What other brands do Heroku fans also like?

Beyond Heroku itself, the audience over-indexes on Objective-C (166.09×), Product Hunt (192.84×), Iceberg (fashion house) (159.97×), and Space science (217.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Heroku. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.