Swift (programming language) Audience in United States

Swift (programming language) logo

Swift (programming language) has an estimated audience of 945,464 people in United States. 40.7% are female, 59.3% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Heroku, Beetlejuice, Google Maps, Capital One, Indeed.com.

The average Swift (programming language) fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Heroku, Beetlejuice, Google Maps, with strongest over-indexing on Heroku (139.09× the country average). Demographically, the Swift (programming language) audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Swift (programming language) fans

Demographic split for Swift (programming language) audience in United States
MetricValue
Female40.7%
Male59.3%
Average age38.7
Estimated audience size945,464

Audience persona

The typical Swift (programming language) fan in United States is more male, around 38.7 years old, with strong Need for Security tendencies and a notable affinity for Heroku.

Top regions in United States

Top regions ranked by reach for Swift (programming language) in United States
RegionReachAffinity
California137,0091.32×
Texas126,2791.55×
New York67,0331.27×
Florida66,9061.05×
Illinois33,3471.06×
Georgia30,6341.05×
Pennsylvania30,2370.95×
Virginia29,9171.3×
Arizona28,5291.48×
North Carolina26,4530.93×
New Jersey25,6871.07×
Ohio24,0320.83×
Washington23,7291.25×
Michigan22,0210.89×
Massachusetts20,2241.09×
Colorado17,4091.17×
Alabama17,3721.32×
Missouri17,3091.14×
Maryland16,8991.04×
Tennessee16,1640.85×
Nevada15,6991.72×
Indiana15,2220.88×
Oregon14,9601.38×
Minnesota14,0581.04×
South Carolina12,1950.86×
Wisconsin11,2910.79×
Louisiana10,9600.9×
Connecticut10,3581.09×
Kentucky10,0360.85×
Oklahoma9,5560.91×
Kansas9,2291.24×
Utah9,0431.07×
Arkansas6,9510.89×
Mississippi6,6190.85×
Iowa6,5590.84×
Nebraska4,5360.96×
Washington, District of Columbia3,9531.39×
New Mexico3,9350.83×
Idaho3,9230.83×
Hawaii3,3190.82×
New Hampshire2,9830.8×
West Virginia2,8500.65×
Rhode Island2,6100.87×
Alaska2,4961.23×
Maine2,4270.72×
Delaware2,1070.81×
Montana1,8560.71×
Vermont1,3990.84×
South Dakota1,3520.62×
North Dakota1,1950.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swift (programming language) audience
BrandAffinityCategory
Heroku139.09×Technology & Electronics
Beetlejuice8.83×Movies & TV
Google Maps6.83×Internet & Social Media
Capital One6.38×Business & Career
Indeed.com6.52×Business & Career
DeviantArt11.17×Internet & Social Media
Yahtzee61.61×Games
Bruce Willis9.51×Movies & TV
Ewan McGregor19.34×Movies & TV
Lily Collins18.22×Movies & TV
Blake Lively11.31×Movies & TV
Horoscope10.77×Health
Google News6.75×News
Khan Academy9.38×Business & Career
Circle K7.84×Shopping
Harrison Ford12.52×Movies & TV
Data visualization24.93×Technology & Electronics
Courteney Cox15.68×Movies & TV
Nicole Kidman9.78×Movies & TV
Wattpad11.76×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swift (programming language) audience
TraitClusterScore
Need for SecurityCONSERVATISM6.54
Risk AppetiteTHRILL2.33
Luxury OrientationPREMIUM2
Early Adopter MentalityPOWER1.71
Career OrientationPOWER1.62
IndividualismJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Swift (programming language)
CountryShare
United States20.0%
India7.1%
Brazil6.0%

See Swift (programming language) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Swift (programming language) have in United States?

Swift (programming language) has an estimated audience of 945,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Swift (programming language) fans?

40.7% of Swift (programming language) fans are female, 59.3% are male, with an average age of 38.7 years.

Which brands do Swift (programming language) fans like most?

Swift (programming language) fans show strongest brand affinity for Heroku (139.09×), Beetlejuice (8.83×), and Google Maps (6.83×) over the country average.

Where do Swift (programming language) fans live in United States?

Swift (programming language) fans in United States are most concentrated in California (reach 137,009), Texas (reach 126,279), and New York (reach 67,033). These three regions account for the largest share of the active audience.

What other brands do Swift (programming language) fans also like?

Beyond Swift (programming language) itself, the audience over-indexes on Beetlejuice (8.83×), Google Maps (6.83×), Capital One (6.38×), and Indeed.com (6.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swift (programming language). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.