Objective-C Audience in United States
Objective-C has an estimated audience of 868,872 people in United States. 48.8% are female, 51.2% are male, average age 36.9. Top brand affinities: Heroku, Carnegie Mellon University, Business intelligence, Information security, Planet Fitness.
Top brand affinities include Heroku, Carnegie Mellon University, Business intelligence, with strongest over-indexing on Heroku (139.18× the country average). Demographically, the Objective-C audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Technology & Electronics · Type: Topic
Demographics of Objective-C fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.9 |
| Estimated audience size | 868,872 |
Audience persona
The typical Objective-C fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Heroku.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Heroku | 139.18× | Technology & Electronics |
| Carnegie Mellon University | 25.63× | Business & Career |
| Business intelligence | 16.38× | Business & Career |
| Information security | 8.66× | Business & Career |
| Planet Fitness | 3.3× | Sports |
| Kia Sportage | 15.86× | Cars & Mobility |
| 2.7× | Internet & Social Media | |
| Data visualization | 16.38× | Technology & Electronics |
| Massive open online course | 14.33× | Business & Career |
| El Corte Inglés | 16.38× | Shopping |
| Diaper bag | 4.25× | Kids & Family |
| Data science | 8.22× | Business & Career |
| Amazon Web Services | 9.95× | Technology & Electronics |
| Elasticsearch | 54.88× | Technology & Electronics |
| Computer security | 5.17× | Business & Career |
| Clarinet | 5.64× | Music & Radio |
| C++ | 4.81× | Technology & Electronics |
| Largemouth bass | 5.58× | Food & Beverages |
| RÜFÜS | 13.12× | Music & Radio |
| Saxophone | 5.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.99 |
| Need for Security | CONSERVATISM | 2.19 |
| Career Orientation | POWER | 1.89 |
| Early Adopter Mentality | POWER | 1.89 |
| Convenience Orientation | PREMIUM | 1.57 |
| Risk Appetite | THRILL | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| Germany | 15.9% |
| India | 7.9% |
See Objective-C audiences in other countries
More Technology & Electronics audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Objective-C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.