A data profile of the people who buy, follow and care about Objective-C in United States — modelled from more than twelve digital signal sources. Objective-C has an estimated audience of 868,872 people in United States.
The average Objective-C fan in United States is 36.9 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Heroku, Elasticsearch, Information security, with strongest over-indexing on Heroku (166.09× the country average).
Demographically, the Objective-C audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Objective-C fan in United States is balanced, around 36.9 years old, with strong Patriotism tendencies and a notable affinity for Heroku.
The key figures that characterise the Objective-C profile in United States.
48.8% are female, 51.2% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 36.9 |
| Estimated audience size | 868,872 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 17% |
Where the Objective-C audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington | ~30K | 1.52× | |
| 02 | California | ~100K | 1.41× | |
| 03 | Massachusetts | ~20K | 1.19× | |
| 04 | New York | ~60K | 1.14× | |
| 05 | Utah | ~8K | 1.09× | |
| 06 | Vermont | ~2K | 1.06× | |
| 07 | Virginia | ~20K | 1.05× | |
| 08 | North Dakota | ~2K | 1.05× | |
| 09 | Alaska | ~2K | 1.04× | |
| 10 | Maryland | ~20K | 1.03× | |
| 11 | New Hampshire | ~4K | 1.03× | |
| 12 | South Dakota | ~2K | 1.03× | |
| 13 | West Virginia | ~4K | 1.02× | |
| 14 | Pennsylvania | ~30K | 1.01× | |
| 15 | Missouri | ~10K | 1.01× | |
| 16 | Wisconsin | ~10K | 1.01× | |
| 17 | Maine | ~3K | 1.01× | |
| 18 | Montana | ~2K | 1.01× | |
| 19 | Michigan | ~20K | 1.00× | |
| 20 | Colorado | ~10K | 1.00× | |
| 21 | Idaho | ~4K | 1.00× | |
| 22 | Rhode Island | ~3K | 1.00× | |
| 23 | Oregon | ~10K | 0.99× | |
| 24 | Iowa | ~7K | 0.99× | |
| 25 | Nebraska | ~4K | 0.99× | |
| 26 | Delaware | ~2K | 0.99× | |
| 27 | Illinois | ~30K | 0.98× | |
| 28 | New Jersey | ~20K | 0.98× | |
| 29 | Minnesota | ~10K | 0.98× | |
| 30 | Kansas | ~7K | 0.98× | |
| 31 | Hawaii | ~4K | 0.97× | |
| 32 | Indiana | ~20K | 0.96× | |
| 33 | Washington, District of Columbia | ~3K | 0.96× | |
| 34 | Oklahoma | ~9K | 0.95× | |
| 35 | Connecticut | ~8K | 0.95× | |
| 36 | Mississippi | ~7K | 0.95× | |
| 37 | Arkansas | ~7K | 0.95× | |
| 38 | New Mexico | ~4K | 0.95× | |
| 39 | Ohio | ~30K | 0.94× | |
| 40 | North Carolina | ~20K | 0.94× | |
| 41 | Arizona | ~20K | 0.93× | |
| 42 | South Carolina | ~10K | 0.93× | |
| 43 | Georgia | ~20K | 0.92× | |
| 44 | Kentucky | ~10K | 0.92× | |
| 45 | Tennessee | ~20K | 0.91× | |
| 46 | Alabama | ~10K | 0.91× | |
| 47 | Nevada | ~8K | 0.91× | |
| 48 | Louisiana | ~10K | 0.90× | |
| 49 | Texas | ~70K | 0.89× | |
| 50 | Florida | ~50K | 0.81× |
The strongest cross-interests of the Objective-C audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Elasticsearch | Technology & Electronics | 181.35× | ||
| 02 | Heroku | Technology & Electronics | 166.09× | ||
| 03 | Carnegie Mellon University | Business & Career | 25.99× | ||
| 04 | Amazon Web Services | Technology & Electronics | 16.38× | ||
| 05 | Massive open online course | Business & Career | 16.38× | ||
| 06 | Business intelligence | Business & Career | 15.37× | ||
| 07 | Data visualization | Technology & Electronics | 15.02× | ||
| 08 | RÜFÜS | Music & Radio | 14.99× | ||
| 09 | Japan Airlines | Travel & Leisure | 12.80× | ||
| 10 | Information security | Business & Career | 12.46× | ||
| 11 | Data science | Business & Career | 10.20× | ||
| 12 | Computer security | Business & Career | 6.37× | ||
| 13 | Retail banking | Business & Career | 6.04× | ||
| 14 | Web server | Technology & Electronics | 6.02× | ||
| 15 | Sustainable energy | Home & Garden | 5.46× | ||
| 16 | Internet & Social Media | 4.99× | |||
| 17 | Innovation | Business & Career | 4.66× | ||
| 18 | Renewable energy | Business & Career | 4.04× | ||
| 19 | FedEx | Business & Career | 3.08× | ||
| 20 | Planet Fitness | Sports | 2.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.40× | |
| Need for Security | CONSERVATISM | 2.53× | |
| Career Orientation | POWER | 2.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.77× | |
| Pet Ownership | JOY | 0.80× | |
| Healthy Lifestyle | BALANCE | 0.84× |
Objective-C has an estimated audience of 868,872 people in United States, concentrated in California and Texas.
48.8% of Objective-C fans are female, 51.2% are male, with an average age of 36.9 years.
Objective-C fans show strongest brand affinity for Heroku (166.09×), Elasticsearch (181.35×), and Information security (12.46×) over the country average.
Objective-C fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Objective-C itself, the audience over-indexes on Elasticsearch (181.35×), Information security (12.46×), Amazon Web Services (16.38×), and Carnegie Mellon University (25.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Objective-C. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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