Rare Earth Audience in United States
Rare Earth has an estimated audience of 202,966 people in United States. 42.9% are female, 57.1% are male, average age 49.7. Top brand affinities: Diane Keaton, The Guess Who, Joe Walsh, Al Pacino, Marlon Brando.
Top brand affinities include Diane Keaton, The Guess Who, Joe Walsh, with strongest over-indexing on Diane Keaton (18.88× the country average). Demographically, the Rare Earth audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Rare Earth fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 49.7 |
| Estimated audience size | 202,966 |
Audience persona
The typical Rare Earth fan in United States is more male, around 49.7 years old, with strong Community Orientation tendencies and a notable affinity for Diane Keaton.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Diane Keaton | 18.88× | Movies & TV |
| The Guess Who | 85.11× | Music & Radio |
| Joe Walsh | 34.8× | Music & Radio |
| Al Pacino | 20.11× | Movies & TV |
| Marlon Brando | 23.98× | Movies & TV |
| Genesis (band) | 13.71× | Music & Radio |
| Rod Stewart | 19.47× | Music & Radio |
| The Beach Boys | 11.97× | Music & Radio |
| Joe Cocker | 33.15× | Music & Radio |
| Bad Company | 35.22× | Music & Radio |
| James McAvoy | 18.84× | Movies & TV |
| Neil Diamond | 12.8× | Music & Radio |
| Lynyrd Skynyrd | 15.17× | Music & Radio |
| Creedence Clearwater Revival | 19.24× | Music & Radio |
| Supertramp | 30.74× | Music & Radio |
| Alice Cooper (band) | 14.31× | Music & Radio |
| Singer-songwriter | 2.9× | Music & Radio |
| Boardwalk Empire | 17× | Movies & TV |
| Diabetes mellitus awareness | 4.62× | Health |
| Huey Lewis | 21.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| Individualism | JOY | 1.31 |
| Sustainability | BALANCE | 1.3 |
| Spirituality | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| India | 23.0% |
| Japan | 7.3% |
See Rare Earth audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rare Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.