Rare Earth Audience in United States
Rare Earth has an estimated audience of 202,966 people in United States. 42.9% are female, 57.1% are male, average age 49.7. Top brand affinities: Israel, KiwiCo, Scratching post, Hideo Nomo, JibJab.
Top brand affinities include Israel, KiwiCo, Scratching post, with strongest over-indexing on Israel (4.35× the country average). Demographically, the Rare Earth audience skews more male with an average age of 49.7, and over-indexes on personality traits such as Community Orientation, Patriotism.
Category: Music & Radio · Type: Person · Subtype: Soul
Demographics of Rare Earth fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 49.7 |
| Estimated audience size | 202,966 |
Audience persona
The typical Rare Earth fan in United States is more male, around 49.7 years old, with strong Community Orientation tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 4.35× | Travel & Leisure |
| KiwiCo | 14.32× | Kids & Family |
| Scratching post | 19.01× | Pets & Animals |
| Hideo Nomo | 30.74× | Sports |
| JibJab | 8.49× | Internet & Social Media |
| Cryptic crossword | 18.88× | Technology & Electronics |
| Home equity | 2.22× | Home & Garden |
| International Klein Blue | 34.8× | Home & Garden |
| Alaska | 1.84× | Travel & Leisure |
| Home Delivery | 3.05× | Food & Beverages |
| Wedgwood | 13.25× | Home & Garden |
| Rosie the Riveter | 13.23× | Business & Career |
| Stamp collecting | 3.61× | Home & Garden |
| Cummerbund | 16.29× | Fashion & Accessoires |
| Winemaking | 3.31× | Food & Beverages |
| Glue logic | 6.89× | Technology & Electronics |
| Home staging | 3.51× | Home & Garden |
| Unique Gifts | 1.56× | Shopping |
| Columbia, Missouri | 6.43× | Travel & Leisure |
| The Perfect Guy (2015 film) | 13.71× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.41 |
| Patriotism | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.36 |
| Individualism | JOY | 1.31 |
| Sustainability | BALANCE | 1.3 |
| Spirituality | BALANCE | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.1% |
| India | 23.0% |
| Japan | 7.3% |
See Rare Earth audiences in other countries
More Soul audiences in United States
- Prince (musician) (6,631,289)
- Diana Ross (5,359,667)
- Stevie Wonder (3,986,001)
- Erykah Badu (3,707,930)
- Lionel Richie (3,643,973)
How to read this data
Audience size is the estimated number of people in United States who actively search for Rare Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.