Rascasse Audience Intelligence

Rare Earth Audience in United States

A data profile of the people who buy, follow and care about Rare Earth in United States — modelled from more than twelve digital signal sources. Rare Earth has an estimated audience of 354,512 people in United States.

#24among Soul in United States#11022among Person in United States#6369in Music & Radio

The average Rare Earth fan in United States is 48.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Guess Who, Diane Keaton, Joe Walsh, with strongest over-indexing on The Guess Who (133.35× the country average).

Demographically, the Rare Earth audience skews more male with an average age of 48.6, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rare Earth fan in United States is more male, around 48.6 years old, with strong Family Orientation tendencies and a notable affinity for The Guess Who.

Category: Music & Radio · Type: Person · Subtype: Soul

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rare Earth profile in United States.

Audience size
355K
in United States
Gender
39.5%♀
60.5% male
Age
48.6
average years
Country rank
#44323
Person in United States
Fig. 01

Search interest · 12-month trend

-74%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rare Earth fans

39.5% are female, 60.5% are male, average age 48.6.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for Rare Earth audience in United States
MetricValue
Female39.5%
Male60.5%
Average age48.6
Estimated audience size354,512
Fig. 03

Age distribution

Ø 48.6
average years
Age distribution of the Rare Earth audience in United States
Age bracketShare%
16-1910%
20-299%
30-3910%
40-4920%
50+52%
Fig. 04

Worldwide distribution

34.4%

of the worldwide Rare Earth audience comes from United States.

Worldwide audience distribution share by country for Rare Earth
CountryShare
United States34.4%
Malaysia9.0%
Japan8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rare Earth audience in United States is strongest.

Fig. 05

Top regions by affinity

Rare Earth fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~10K2.55×
02Washington, District of Columbia~2K1.58×
03Michigan~20K1.41×
04California~70K1.38×
05New York~30K1.24×
06Washington~10K1.22×
07Oklahoma~6K1.18×
08Massachusetts~10K1.11×
09Hawaii~2K1.11×
10Pennsylvania~20K1.08×
11Virginia~10K1.07×
12New Jersey~10K1.04×
13Florida~30K1.01×
14Kentucky~6K1.00×
15New Hampshire~2K1.00×
16Illinois~20K0.99×
17North Carolina~10K0.98×
18Delaware~1K0.98×
19Alaska<1K0.98×
20Arizona~9K0.97×
21Maryland~8K0.97×
22Connecticut~4K0.97×
23Nevada~4K0.97×
24Montana~1K0.97×
25Vermont<1K0.97×
26South Carolina~7K0.96×
27Rhode Island~1K0.96×
28South Dakota<1K0.95×
29North Dakota<1K0.95×
30Minnesota~6K0.94×
31Utah~4K0.94×
32West Virginia~2K0.94×
33Arkansas~3K0.93×
34Kansas~3K0.93×
35Missouri~7K0.92×
36New Mexico~2K0.92×
37Nebraska~2K0.92×
38Idaho~2K0.92×
39Maine~1K0.92×
40Texas~40K0.91×
41Ohio~10K0.91×
42Indiana~8K0.91×
43Colorado~7K0.91×
44Louisiana~5K0.91×
45Mississippi~3K0.91×
46Tennessee~8K0.90×
47Wisconsin~6K0.90×
48Iowa~3K0.90×
49Alabama~6K0.87×
50Georgia~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Rare Earth, United States
0.84×1.00×2.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rare Earth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rare Earth audience
#·InterestCategoryAffinity×
01The Guess WhoMusic & Radio133.35×
02Joe WalshMusic & Radio39.45×
03Joe CockerMusic & Radio34.22×
04SupertrampMusic & Radio32.67×
05Bad CompanyMusic & Radio29.83×
06Huey LewisMovies & TV27.96×
07Creedence Clearwater RevivalMusic & Radio22.19×
08Boardwalk EmpireMovies & TV21.32×
09Marlon BrandoMovies & TV21.11×
10James McAvoyMovies & TV18.81×
11John DenverMusic & Radio18.38×
12Al PacinoMovies & TV16.47×
13Diane KeatonMovies & TV16.23×
14Rod StewartMusic & Radio15.09×
15Genesis (band)Music & Radio13.83×
16Neil DiamondMusic & Radio12.39×
17The Beach BoysMusic & Radio11.05×
18Sustainable energyHome & Garden7.61×
19Renewable energyBusiness & Career6.16×
20FedExBusiness & Career5.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rare Earth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rare Earth audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.37×
SustainabilityBALANCE2.24×
PatriotismCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rare Earth audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.70×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rare Earth have in United States?

Rare Earth has an estimated audience of 354,512 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rare Earth fans?

39.5% of Rare Earth fans are female, 60.5% are male, with an average age of 48.6 years.

03

Which brands do Rare Earth fans like most?

Rare Earth fans show strongest brand affinity for The Guess Who (133.35×), Diane Keaton (16.23×), and Joe Walsh (39.45×) over the country average.

04

Where do Rare Earth fans live in United States?

Rare Earth fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Rare Earth fans also like?

Beyond Rare Earth itself, the audience over-indexes on Diane Keaton (16.23×), Joe Walsh (39.45×), Marlon Brando (21.11×), and Genesis (band) (13.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soul audiences in United States

See Rare Earth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Rare Earth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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