The Terminal Audience in United States

The Terminal logo

The Terminal has an estimated audience of 902,914 people in United States. 57.9% are female, 42.1% are male, average age 46.6. Top regions: California, Texas, New York. Top brand affinities: Grinch, Mustard seed, Home staging, Israel, Google Photos.

The average The Terminal fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Grinch, Mustard seed, Home staging, with strongest over-indexing on Grinch (10.31× the country average). Demographically, the The Terminal audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Terminal fans

Demographic split for The Terminal audience in United States
MetricValue
Female57.9%
Male42.1%
Average age46.6
Estimated audience size902,914

Audience persona

The typical The Terminal fan in United States is more female, around 46.6 years old, with strong Design Affinity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for The Terminal in United States
RegionReachAffinity
California123,9461.25×
Texas90,6491.17×
New York59,5831.18×
Florida58,3020.95×
Illinois35,4481.18×
Pennsylvania33,1201.09×
Georgia27,1770.98×
Ohio26,4320.95×
North Carolina26,2170.96×
New Jersey25,1771.1×
Michigan23,1170.98×
Washington21,7691.2×
Virginia21,7550.99×
Indiana21,0311.27×
Massachusetts19,2091.08×
Arizona19,1841.04×
Tennessee17,6310.97×
Colorado15,3601.08×
Missouri14,0890.97×
Maryland13,7640.89×
Minnesota13,5571.05×
Wisconsin13,5421×
Oregon12,2791.19×
South Carolina11,2550.83×
Nevada10,4161.19×
Kentucky10,0520.89×
Oklahoma9,9240.99×
Alabama9,6550.77×
Connecticut9,6321.06×
Utah9,5051.18×
Louisiana9,3890.81×
Kansas7,4401.05×
Iowa7,3040.98×
Arkansas6,7830.91×
Mississippi5,4090.73×
Idaho4,7701.05×
Hawaii4,6121.19×
New Mexico4,5071×
Nebraska4,0570.9×
New Hampshire3,4520.97×
West Virginia3,4270.82×
Maine3,1430.97×
Rhode Island2,6970.94×
Washington, District of Columbia2,5540.94×
Montana2,3070.92×
Alaska2,1841.13×
Delaware2,0410.82×
South Dakota1,7400.83×
North Dakota1,7040.92×
Vermont1,4190.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Terminal audience
BrandAffinityCategory
Grinch10.31×Movies & TV
Mustard seed17.43×Food & Beverages
Home staging6.79×Home & Garden
Israel2.14×Travel & Leisure
Google Photos2.46×Technology & Electronics
Corona (band)5.68×Music & Radio
Barban7.93×Travel & Leisure
Maracaibo8.9×Travel & Leisure
La rosa de Guadalupe8.6×Movies & TV
Mathcore5.2×Music & Radio
The Defender9.68×Movies & TV
Yip Man15.94×Politics & Society
Charlamagne Tha God5.27×Movies & TV
Scratching post5.11×Pets & Animals
Historic site2.32×Arts & Culture
Captain America (1990 film)2.45×Movies & TV
Monogram2.06×Home & Garden
Personalised Gifts2.32×Home & Garden
Non-celiac gluten sensitivity5.92×Health
IPsec14.54×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Terminal audience
TraitClusterScore
Design AffinityPREMIUM1.62
Quality AwarenessPREMIUM1.55
Early Adopter MentalityPOWER1.31
TravellingTHRILL1.29
Career OrientationPOWER1.28
PatriotismCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for The Terminal
CountryShare
Germany8.3%
China7.0%
New Zealand6.5%

See The Terminal audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Terminal have in United States?

The Terminal has an estimated audience of 902,914 people in United States, concentrated in California and Texas.

What is the gender split and age of The Terminal fans?

57.9% of The Terminal fans are female, 42.1% are male, with an average age of 46.6 years.

Which brands do The Terminal fans like most?

The Terminal fans show strongest brand affinity for Grinch (10.31×), Mustard seed (17.43×), and Home staging (6.79×) over the country average.

Where do The Terminal fans live in United States?

The Terminal fans in United States are most concentrated in California (reach 123,946), Texas (reach 90,649), and New York (reach 59,583). These three regions account for the largest share of the active audience.

What other brands do The Terminal fans also like?

Beyond The Terminal itself, the audience over-indexes on Mustard seed (17.43×), Home staging (6.79×), Israel (2.14×), and Google Photos (2.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Terminal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.