Rascasse Audience Intelligence

The Terminal Audience in United States

A data profile of the people who buy, follow and care about The Terminal in United States — modelled from more than twelve digital signal sources. The Terminal has an estimated audience of 916,907 people in United States.

#2022among Movie / TV Show / Series in United States#4613in Movies & TV

The average The Terminal fan in United States is 46.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Anna Faris, Tram, XPO Logistics, with strongest over-indexing on Anna Faris (88.68× the country average).

Demographically, the The Terminal audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Terminal fan in United States is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Anna Faris.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Terminal profile in United States.

Audience size
917K
in United States
Gender
57.9%♀
42.1% male
Age
46.6
average years
Country rank
#25087
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Terminal viewers

57.9% are female, 42.1% are male, average age 46.6.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for The Terminal audience in United States
MetricValue
Female57.9%
Male42.1%
Average age46.6
Estimated audience size916,907
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the The Terminal audience in United States
Age bracketShare%
16-1913%
20-299%
30-3912%
40-4921%
50+44%
Fig. 04

Worldwide distribution

5.8%

of the worldwide The Terminal audience comes from United States.

Worldwide audience distribution share by country for The Terminal
CountryShare
Germany15.7%
China6.0%
United States5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Terminal audience in United States is strongest.

Fig. 05

Top regions by affinity

The Terminal fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~20K1.24×
02Alaska~2K1.21×
03California~100K1.18×
04Illinois~40K1.17×
05Hawaii~4K1.15×
06Washington~20K1.14×
07Utah~9K1.14×
08Texas~90K1.13×
09Oregon~10K1.12×
10New York~60K1.10×
11Nevada~10K1.09×
12Idaho~5K1.07×
13Pennsylvania~30K1.06×
14New Jersey~20K1.06×
15Colorado~20K1.06×
16Massachusetts~20K1.05×
17Connecticut~9K1.04×
18Arizona~20K1.03×
19Kansas~7K1.03×
20New Mexico~5K1.02×
21North Dakota~2K1.02×
22Minnesota~10K1.01×
23Oklahoma~10K1.01×
24Iowa~7K1.01×
25Montana~3K1.01×
26New Hampshire~4K1.00×
27Virginia~20K0.98×
28Maine~3K0.98×
29Michigan~20K0.96×
30Missouri~10K0.96×
31Nebraska~4K0.96×
32Rhode Island~3K0.96×
33Georgia~30K0.95×
34Tennessee~20K0.95×
35Wisconsin~10K0.95×
36South Dakota~2K0.95×
37Ohio~30K0.94×
38North Carolina~30K0.94×
39Arkansas~7K0.94×
40Washington, District of Columbia~3K0.94×
41Vermont~1K0.94×
42Florida~60K0.92×
43Kentucky~10K0.92×
44Maryland~10K0.89×
45West Virginia~4K0.89×
46Delaware~2K0.87×
47South Carolina~10K0.83×
48Louisiana~10K0.83×
49Alabama~10K0.81×
50Mississippi~6K0.80×
Fig. 06

Affinity by region

Affinity by region — The Terminal, United States
0.80×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Terminal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Terminal audience
#·InterestCategoryAffinity×
01Anna FarisMovies & TV88.68×
02The Guess WhoMusic & Radio73.47×
03XPO LogisticsBusiness & Career63.31×
04Carcassonne (board game)Games47.49×
05Rambo (film series)Movies & TV37.40×
06InceptionMovies & TV27.47×
07House of Cards (U.S. TV series)Movies & TV27.38×
08The Good WifeMovies & TV27.16×
0924 (TV series)Movies & TV26.68×
10Die HardMovies & TV23.40×
11TramCars & Mobility23.18×
12Tom CruiseMovies & TV20.71×
13Patricia ArquetteMovies & TV19.89×
14Olivia MunnMovies & TV17.15×
15Twin PeaksMovies & TV17.06×
16Turkish AirlinesTravel & Leisure16.07×
17Sigourney WeaverMovies & TV13.28×
18Love's Travel Stops & Country StoresShopping11.23×
19United Parcel ServiceBusiness & Career9.28×
20FedExBusiness & Career5.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Terminal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Terminal audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.18×
Convenience OrientationPREMIUM1.89×
PatriotismCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Terminal audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Healthy LifestyleBALANCE0.72×
Pet OwnershipJOY0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Terminal have in United States?

The Terminal has an estimated audience of 916,907 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Terminal viewers?

57.9% of The Terminal fans are female, 42.1% are male, with an average age of 46.6 years.

03

Which brands do The Terminal fans like most?

The Terminal fans show strongest brand affinity for Anna Faris (88.68×), Tram (23.18×), and XPO Logistics (63.31×) over the country average.

04

Where do The Terminal fans live in United States?

The Terminal fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do The Terminal fans also like?

Beyond The Terminal itself, the audience over-indexes on Tram (23.18×), XPO Logistics (63.31×), Tom Cruise (20.71×), and Twin Peaks (17.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The Terminal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Terminal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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