Out of the Furnace Audience in United States

Out of the Furnace logo

Out of the Furnace has an estimated audience of 305,170 people in United States. 50.7% are female, 49.3% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Liam Neeson, The Guess Who, Autism Awareness, Diabetes mellitus awareness, Django Unchained.

The average Out of the Furnace fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Liam Neeson, The Guess Who, Autism Awareness, with strongest over-indexing on Liam Neeson (34.28× the country average). Demographically, the Out of the Furnace audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Out of the Furnace fans

Demographic split for Out of the Furnace audience in United States
MetricValue
Female50.7%
Male49.3%
Average age41.2
Estimated audience size305,170

Audience persona

The typical Out of the Furnace fan in United States is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Liam Neeson.

Top regions in United States

Top regions ranked by reach for Out of the Furnace in United States
RegionReachAffinity
California28,7520.86×
Texas23,5180.9×
Florida16,8270.81×
New York16,1210.95×
Pennsylvania13,4341.31×
Ohio10,4181.11×
Illinois9,8900.97×
North Carolina8,5860.94×
New Jersey8,2091.06×
Georgia8,1890.87×
Michigan7,7590.97×
Arizona7,0821.14×
Virginia6,5900.89×
Massachusetts6,3561.06×
Tennessee6,3011.03×
Indiana5,8481.05×
Washington5,7470.94×
Missouri5,3431.09×
Alabama4,9651.16×
Colorado4,8571.01×
Kentucky4,8051.26×
South Carolina4,5440.99×
Wisconsin4,4910.98×
Minnesota4,2160.96×
Maryland4,1630.79×
Oklahoma3,7071.09×
Oregon3,5511.02×
Louisiana3,4280.87×
Connecticut3,2341.06×
Arkansas2,7321.09×
Iowa2,5791.03×
Nevada2,5030.85×
Kansas2,4361.01×
West Virginia2,2531.59×
Utah2,2180.81×
Mississippi2,1440.85×
Idaho1,5771.03×
New Hampshire1,4441.2×
Nebraska1,4280.93×
New Mexico1,4210.93×
Maine1,1871.09×
Rhode Island1,0461.08×
Hawaii9860.75×
Montana9571.13×
Alaska7401.13×
Delaware7200.85×
Washington, District of Columbia6850.75×
South Dakota6370.9×
North Dakota5460.87×
Vermont5250.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Out of the Furnace audience
BrandAffinityCategory
Liam Neeson34.28×Movies & TV
The Guess Who125.18×Music & Radio
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Django Unchained28.44×Movies & TV
American Beauty (1999 film)40.26×Movies & TV
Vin Diesel22×Movies & TV
Microblogging12.67×Technology & Electronics
Gangs of New York39.47×Movies & TV
Singer-songwriter5.51×Music & Radio
Inglourious Basterds21.13×Movies & TV
Income tax13.19×Business & Career
True Romance29.74×Movies & TV
Javier Bardem13.76×Movies & TV
Forest Whitaker17.2×Movies & TV
Black Panther (film)13.44×Movies & TV
Night at the Museum20×Movies & TV
Carnivàle52.57×Movies & TV
Kia Sportage18.31×Cars & Mobility
Silver Linings Playbook22.29×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Out of the Furnace audience
TraitClusterScore
TraditionCONSERVATISM1.36
ExtroversionTHRILL1.33
Community OrientationOPEN1.3
LGBTQ+ IdentityOPEN1.28
IndulgenceJOY1.27
Early Adopter MentalityPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for Out of the Furnace
CountryShare
United States42.6%
Germany9.1%
United Kingdom8.9%

See Out of the Furnace audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Out of the Furnace have in United States?

Out of the Furnace has an estimated audience of 305,170 people in United States, concentrated in California and Texas.

What is the gender split and age of Out of the Furnace fans?

50.7% of Out of the Furnace fans are female, 49.3% are male, with an average age of 41.2 years.

Which brands do Out of the Furnace fans like most?

Out of the Furnace fans show strongest brand affinity for Liam Neeson (34.28×), The Guess Who (125.18×), and Autism Awareness (19.03×) over the country average.

Where do Out of the Furnace fans live in United States?

Out of the Furnace fans in United States are most concentrated in California (reach 28,752), Texas (reach 23,518), and Florida (reach 16,827). These three regions account for the largest share of the active audience.

What other brands do Out of the Furnace fans also like?

Beyond Out of the Furnace itself, the audience over-indexes on The Guess Who (125.18×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Django Unchained (28.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Out of the Furnace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.