Rascasse Audience Intelligence

Out of the Furnace Audience in United States

A data profile of the people who buy, follow and care about Out of the Furnace in United States — modelled from more than twelve digital signal sources. Out of the Furnace has an estimated audience of 381,639 people in United States.

#3803among Movie / TV Show / Series in United States#7842in Movies & TV

The average Out of the Furnace fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Guess Who, Carnivàle, Liam Neeson, with strongest over-indexing on The Guess Who (162.61× the country average).

Demographically, the Out of the Furnace audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Out of the Furnace fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for The Guess Who.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Out of the Furnace profile in United States.

Audience size
382K
in United States
Gender
50.7%♀
49.3% male
Age
41.2
average years
Country rank
#42679
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+138%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Out of the Furnace viewers

50.7% are female, 49.3% are male, average age 41.2.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Out of the Furnace audience in United States
MetricValue
Female50.7%
Male49.3%
Average age41.2
Estimated audience size381,639
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Out of the Furnace audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

42.5%

of the worldwide Out of the Furnace audience comes from United States.

Worldwide audience distribution share by country for Out of the Furnace
CountryShare
United States42.5%
Germany12.8%
Canada8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Out of the Furnace audience in United States is strongest.

Fig. 05

Top regions by affinity

Out of the Furnace fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~2K1.47×
02Pennsylvania~10K1.29×
03Montana~1K1.24×
04Kentucky~5K1.18×
05New Hampshire~1K1.18×
06Maine~1K1.17×
07Alabama~5K1.14×
08Alaska<1K1.10×
09Massachusetts~7K1.09×
10Connecticut~3K1.09×
11Ohio~10K1.08×
12Oklahoma~4K1.07×
13Arkansas~3K1.07×
14Arizona~7K1.06×
15Missouri~5K1.06×
16Idaho~2K1.06×
17Rhode Island~1K1.06×
18Vermont<1K1.06×
19Tennessee~6K1.05×
20Oregon~4K1.03×
21Iowa~3K1.03×
22Indiana~6K1.02×
23Kansas~2K1.01×
24New Jersey~8K0.99×
25New Mexico~2K0.99×
26Colorado~5K0.98×
27Minnesota~4K0.97×
28South Dakota<1K0.97×
29Michigan~8K0.96×
30Wisconsin~4K0.95×
31Nebraska~1K0.95×
32North Dakota<1K0.95×
33South Carolina~4K0.94×
34Mississippi~2K0.94×
35Delaware<1K0.94×
36Illinois~9K0.93×
37North Carolina~8K0.92×
38Washington~6K0.91×
39Louisiana~3K0.88×
40Virginia~6K0.87×
41Utah~2K0.87×
42New York~10K0.86×
43California~30K0.85×
44Texas~20K0.85×
45Nevada~3K0.85×
46Georgia~8K0.82×
47Hawaii~1K0.82×
48Florida~20K0.81×
49Maryland~4K0.79×
50Washington, District of Columbia<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Out of the Furnace, United States
0.79×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Out of the Furnace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Out of the Furnace audience
#·InterestCategoryAffinity×
01The Guess WhoMusic & Radio162.61×
02Gangs of New YorkMovies & TV33.53×
03Silver Linings PlaybookMovies & TV32.55×
04American Beauty (1999 film)Movies & TV25.94×
05CarnivàleMovies & TV24.73×
06Forest WhitakerMovies & TV23.10×
07Dead Poets SocietyMovies & TV20.00×
08A Beautiful Mind (film)Movies & TV20.00×
09Liam NeesonMovies & TV18.86×
10Django UnchainedMovies & TV18.20×
11Javier BardemMovies & TV17.90×
12Inglourious BasterdsMovies & TV17.22×
13Night at the MuseumMovies & TV15.46×
14Michigan Wolverines footballSports14.45×
15Boogie NightsMovies & TV14.36×
16There Will Be BloodMovies & TV13.95×
17Black Panther (film)Movies & TV12.29×
18Vin DieselMovies & TV10.37×
19Rachel McAdamsMovies & TV9.41×
20Obsessed (2009 film)Movies & TV6.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Out of the Furnace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Out of the Furnace audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.96×
Convenience OrientationPREMIUM1.47×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Out of the Furnace audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.68×
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Out of the Furnace have in United States?

Out of the Furnace has an estimated audience of 381,639 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Out of the Furnace viewers?

50.7% of Out of the Furnace fans are female, 49.3% are male, with an average age of 41.2 years.

03

Which brands do Out of the Furnace fans like most?

Out of the Furnace fans show strongest brand affinity for The Guess Who (162.61×), Carnivàle (24.73×), and Liam Neeson (18.86×) over the country average.

04

Where do Out of the Furnace fans live in United States?

Out of the Furnace fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Out of the Furnace fans also like?

Beyond Out of the Furnace itself, the audience over-indexes on Carnivàle (24.73×), Liam Neeson (18.86×), Javier Bardem (17.9×), and Silver Linings Playbook (32.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Out of the Furnace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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