Rascasse Audience Intelligence

Optimizely Audience in United States

A data profile of the people who buy, follow and care about Optimizely in United States — modelled from more than twelve digital signal sources. Optimizely has an estimated audience of 449,698 people in United States.

#2among Online / mobile marketing in United States#1254among Website / Newspaper / Magazine in United States#389in Internet & Social Media

The average Optimizely fan in United States is 33.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Leighton Meester, Thingiverse, Massive open online course, with strongest over-indexing on Leighton Meester (216.91× the country average).

Demographically, the Optimizely audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Optimizely fan in United States is more female, around 33.3 years old, with strong Need for Security tendencies and a notable affinity for Leighton Meester.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Online / mobile marketing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Optimizely profile in United States.

Audience size
450K
in United States
Gender
59.0%♀
41.0% male
Age
33.3
average years
Country rank
#38939
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Optimizely

59.0% are female, 41.0% are male, average age 33.3.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Optimizely audience in United States
MetricValue
Female59.0%
Male41.0%
Average age33.3
Estimated audience size449,698
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Optimizely audience in United States
Age bracketShare%
16-1939%
20-2917%
30-3918%
40-4915%
50+11%
Fig. 04

Worldwide distribution

13.4%

of the worldwide Optimizely audience comes from United States.

Worldwide audience distribution share by country for Optimizely
CountryShare
United States13.4%
Japan12.7%
China12.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Optimizely audience in United States is strongest.

Fig. 05

Top regions by affinity

Optimizely fans by region: top regions in United States
#RegionReachAffinity×
01California~70K1.48×
02Massachusetts~10K1.43×
03Michigan~20K1.41×
04New York~30K1.38×
05Washington, District of Columbia~2K1.38×
06Virginia~10K1.35×
07Washington~10K1.29×
08Illinois~20K1.19×
09Georgia~20K1.17×
10New Jersey~10K1.17×
11Texas~40K1.14×
12Connecticut~5K1.14×
13Maryland~9K1.12×
14Colorado~8K1.10×
15New Hampshire~2K1.10×
16North Carolina~10K1.08×
17Utah~4K1.08×
18Minnesota~7K1.06×
19Oregon~5K1.06×
20Arizona~10K1.04×
21Hawaii~2K1.01×
22Nevada~4K0.99×
23Pennsylvania~10K0.98×
24Louisiana~6K0.98×
25Florida~30K0.97×
26Arkansas~4K0.97×
27Rhode Island~1K0.95×
28Tennessee~8K0.94×
29Delaware~1K0.94×
30Indiana~8K0.93×
31Wisconsin~6K0.93×
32Iowa~3K0.92×
33Missouri~7K0.91×
34South Carolina~6K0.91×
35Vermont<1K0.91×
36Kansas~3K0.90×
37Ohio~10K0.89×
38Mississippi~3K0.89×
39South Dakota<1K0.89×
40Idaho~2K0.88×
41Maine~1K0.87×
42Alabama~5K0.86×
43New Mexico~2K0.85×
44Kentucky~5K0.84×
45Oklahoma~4K0.83×
46Montana~1K0.83×
47North Dakota<1K0.83×
48Nebraska~2K0.82×
49Alaska<1K0.81×
50West Virginia~2K0.74×
Fig. 06

Affinity by region

Affinity by region — Optimizely, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Optimizely audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Optimizely audience
#·InterestCategoryAffinity×
01Leighton MeesterMovies & TV216.91×
02ThingiverseArts & Culture56.24×
03Massive open online courseBusiness & Career53.68×
04Roger DaltreyMovies & TV51.60×
05Syd BarrettMusic & Radio47.04×
06Amazon Web ServicesTechnology & Electronics33.85×
07Microsoft AzureTechnology & Electronics33.85×
08Data scienceBusiness & Career23.36×
09Emily OsmentMovies & TV22.72×
10Compression stockingsHealth21.33×
11Internet of ThingsBusiness & Career21.21×
12Avan JogiaMovies & TV20.00×
13Affiliate marketingBusiness & Career19.70×
14Kirkland'sHome & Garden11.26×
15Dropbox (service)Technology & Electronics11.18×
16LinkedInInternet & Social Media10.69×
17InnovationBusiness & Career10.28×
18FAFSABusiness & Career8.61×
19HelicopterCars & Mobility7.56×
20Cloud computingTechnology & Electronics7.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Optimizely audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Optimizely audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.73×
Early Adopter MentalityPOWER2.51×
Career OrientationPOWER2.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Optimizely audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
DIY MentalityTHRILL0.91×
Family OrientationCONSERVATISM1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Optimizely have in United States?

Optimizely has an estimated audience of 449,698 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Optimizely fans?

59.0% of Optimizely fans are female, 41.0% are male, with an average age of 33.3 years.

03

Which brands do Optimizely fans like most?

Optimizely fans show strongest brand affinity for Leighton Meester (216.91×), Thingiverse (56.24×), and Massive open online course (53.68×) over the country average.

04

Where do Optimizely fans live in United States?

Optimizely fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Optimizely fans also like?

Beyond Optimizely itself, the audience over-indexes on Thingiverse (56.24×), Massive open online course (53.68×), Affiliate marketing (19.7×), and Amazon Web Services (33.85×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Online / mobile marketing audiences in United States

See Optimizely audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Optimizely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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