Optimizely Audience in United States

Optimizely logo

Optimizely has an estimated audience of 448,037 people in United States. 59.0% are female, 41.0% are male, average age 33.3. Top regions: California, Texas, New York. Top brand affinities: Vocal harmony, Stelvio Pass, Mangaka, Jaguar F-Pace, Jekalyn Carr.

The average Optimizely fan in United States is 33.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Vocal harmony, Stelvio Pass, Mangaka, with strongest over-indexing on Vocal harmony (25.56× the country average). Demographically, the Optimizely audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Online / mobile marketing

Demographics of Optimizely fans

Demographic split for Optimizely audience in United States
MetricValue
Female59.0%
Male41.0%
Average age33.3
Estimated audience size448,037

Audience persona

The typical Optimizely fan in United States is more female, around 33.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Optimizely in United States
RegionReachAffinity
California77,7801.58×
Texas46,8771.22×
New York37,1651.48×
Florida30,1831×
Illinois18,7791.26×
Georgia17,1261.24×
Michigan15,7801.35×
Virginia15,6771.44×
Pennsylvania15,0501×
North Carolina14,9221.11×
Massachusetts13,6941.55×
New Jersey13,6401.2×
Washington12,3401.37×
Ohio12,3130.89×
Arizona9,7171.06×
Maryland8,5121.1×
Tennessee8,4050.94×
Colorado8,3241.18×
Indiana7,2290.88×
Minnesota7,1501.11×
Missouri6,7490.93×
Wisconsin6,3910.95×
South Carolina5,9610.88×
Oregon5,7881.13×
Louisiana5,6210.97×
Connecticut5,3441.19×
Alabama5,2320.84×
Utah4,3831.09×
Kentucky4,3350.77×
Nevada4,0300.93×
Oklahoma3,7690.76×
Arkansas3,1510.85×
Kansas3,0940.88×
Mississippi2,9960.81×
Iowa2,8500.77×
Washington, District of Columbia2,1451.59×
New Hampshire2,0381.15×
Hawaii1,8820.98×
Idaho1,7720.79×
Nebraska1,7350.77×
New Mexico1,6400.73×
Rhode Island1,3100.92×
West Virginia1,2990.62×
Maine1,2500.78×
Delaware1,0840.88×
Montana8630.69×
South Dakota7240.7×
Vermont6540.83×
North Dakota6500.71×
Alaska5780.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Optimizely audience
BrandAffinityCategory
Vocal harmony25.56×Music & Radio
Stelvio Pass143.71×Travel & Leisure
Mangaka8.16×Literature
Jaguar F-Pace22.91×Cars & Mobility
Jekalyn Carr28.47×Music & Radio
Israel2.47×Travel & Leisure
JibJab5.73×Internet & Social Media
Cadillac Ranch11.64×Cars & Mobility
JDSU2.97×Business & Career
Elsword13.47×Games
Business English4.68×Business & Career
Natural rubber1.66×Cars & Mobility
Atkins diet4.06×Health
Morphine (band)6.32×Music & Radio
Powell's Books10.52×Shopping
Eddie George8.16×Sports
Jesse Plemons2.43×Movies & TV
Fox 13 News4.33×Movies & TV
Embroidery Library8.66×Home & Garden
Home staging2.88×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Optimizely audience
TraitClusterScore
Early Adopter MentalityPOWER2.37
Need for SecurityCONSERVATISM2.13
Career OrientationPOWER1.85
Risk AppetiteTHRILL1.56
Quality AwarenessPREMIUM1.51
Design AffinityPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Optimizely
CountryShare
United States13.5%
China12.6%
Japan12.6%

See Optimizely audiences in other countries

More Online / mobile marketing audiences in United States

Frequently asked questions

How many fans does Optimizely have in United States?

Optimizely has an estimated audience of 448,037 people in United States, concentrated in California and Texas.

What is the gender split and age of Optimizely fans?

59.0% of Optimizely fans are female, 41.0% are male, with an average age of 33.3 years.

Which brands do Optimizely fans like most?

Optimizely fans show strongest brand affinity for Vocal harmony (25.56×), Stelvio Pass (143.71×), and Mangaka (8.16×) over the country average.

Where do Optimizely fans live in United States?

Optimizely fans in United States are most concentrated in California (reach 77,780), Texas (reach 46,877), and New York (reach 37,165). These three regions account for the largest share of the active audience.

What other brands do Optimizely fans also like?

Beyond Optimizely itself, the audience over-indexes on Stelvio Pass (143.71×), Mangaka (8.16×), Jaguar F-Pace (22.91×), and Jekalyn Carr (28.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Optimizely. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.