Guaranteed Rate Audience in United States

Guaranteed Rate has an estimated audience of 518,784 people in United States. 33.7% are female, 66.3% are male, average age 44.0. Top regions: Illinois, California, Texas. Top brand affinities: Illinois, Jewel-Osco, Chicago, Mortgage calculator, Chicago Cubs.

The average Guaranteed Rate fan in United States is 44.0 years old, more male, and lives primarily in Illinois. The audience is concentrated in Illinois, California, Texas. Top brand affinities include Illinois, Jewel-Osco, Chicago, with strongest over-indexing on Illinois (6.89× the country average). Demographically, the Guaranteed Rate audience skews more male with an average age of 44.0, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Mortgage company

Demographics of Guaranteed Rate fans

Demographic split for Guaranteed Rate audience in United States
MetricValue
Female33.7%
Male66.3%
Average age44.0
Estimated audience size518,784

Audience persona

The typical Guaranteed Rate fan in United States is more male, around 44.0 years old, with strong Quality Awareness tendencies and a notable affinity for Illinois.

Top regions in United States

Top regions ranked by reach for Guaranteed Rate in United States
RegionReachAffinity
Illinois94,5785.47×
California52,4940.92×
Texas35,8970.8×
Florida29,9010.85×
Massachusetts28,8532.82×
New York23,0160.79×
New Jersey22,4671.7×
Ohio19,5261.22×
Pennsylvania19,1201.09×
North Carolina16,0351.03×
Georgia13,3710.84×
Michigan11,6110.86×
Arizona11,2681.06×
Virginia10,8290.86×
Colorado10,2291.25×
Indiana10,0461.06×
Tennessee9,8370.95×
Minnesota8,7181.17×
Wisconsin8,3011.06×
Washington7,9120.76×
Connecticut6,9991.35×
South Carolina6,7090.86×
Missouri6,2670.75×
Maryland5,7690.65×
Nevada5,6181.12×
Oregon4,3010.72×
Kentucky4,1000.63×
Alabama3,8430.53×
Utah3,6560.79×
Iowa3,4710.81×
Oklahoma3,3740.59×
Hawaii2,8601.28×
Louisiana2,6820.4×
Idaho2,5470.98×
Kansas2,4650.6×
Arkansas2,3900.56×
New Hampshire2,2881.12×
Nebraska2,2840.88×
Montana2,0881.45×
Mississippi1,7790.42×
Rhode Island1,7391.05×
West Virginia1,4510.6×
New Mexico1,3510.52×
Washington, District of Columbia1,2900.83×
Alaska1,2871.16×
Maine1,0820.58×
North Dakota1,0330.97×
South Dakota9380.78×
Delaware8930.62×
Wyoming3620.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guaranteed Rate audience
BrandAffinityCategory
Illinois6.89×Travel & Leisure
Jewel-Osco7.21×Shopping
Chicago2.84×Travel & Leisure
Mortgage calculator3.64×Home & Garden
Chicago Cubs3.83×Sports
Refinancing4.82×Business & Career
Chicago White Sox7.45×Sports
Mortgage loans2.27×Business & Career
Fox News Channel1.52×Movies & TV
Home equity line of credit6.29×Business & Career
House1.64×Home & Garden
Home equity3.4×Home & Garden
Cash out refinancing6.9×Business & Career
Bank of America1.89×Business & Career
Staples (Canada)2.46×Business & Career
Midwestern United States2.19×Travel & Leisure
AutoZone1.87×Cars & Mobility
FIFA World Cup1.86×Sports
First-time home buyer grant3.55×Home & Garden
Household1.95×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guaranteed Rate audience
TraitClusterScore
Quality AwarenessPREMIUM2.61
Career OrientationPOWER1.29
Community OrientationOPEN1.17
Need for SecurityCONSERVATISM1.13
Urban LifestyleOPEN1.1
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Guaranteed Rate
CountryShare
United States94.4%
China1.1%
United Kingdom0.7%

See Guaranteed Rate audiences in other countries

More Mortgage company audiences in United States

Frequently asked questions

How many fans does Guaranteed Rate have in United States?

Guaranteed Rate has an estimated audience of 518,784 people in United States, concentrated in Illinois and California.

What is the gender split and age of Guaranteed Rate fans?

33.7% of Guaranteed Rate fans are female, 66.3% are male, with an average age of 44.0 years.

Which brands do Guaranteed Rate fans like most?

Guaranteed Rate fans show strongest brand affinity for Illinois (6.89×), Jewel-Osco (7.21×), and Chicago (2.84×) over the country average.

Where do Guaranteed Rate fans live in United States?

Guaranteed Rate fans in United States are most concentrated in Illinois (reach 94,578), California (reach 52,494), and Texas (reach 35,897). These three regions account for the largest share of the active audience.

What other brands do Guaranteed Rate fans also like?

Beyond Guaranteed Rate itself, the audience over-indexes on Jewel-Osco (7.21×), Chicago (2.84×), Mortgage calculator (3.64×), and Chicago Cubs (3.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guaranteed Rate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.