Rascasse Audience Intelligence

Whole life insurance Audience in United States

A data profile of the people who buy, follow and care about Whole life insurance in United States — modelled from more than twelve digital signal sources. Whole life insurance has an estimated audience of 3,086,816 people in United States.

#5031among Topic in United States#849in Business & Career

The average Whole life insurance fan in United States is 45.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include forex trader, Forex signals, Term life insurance, with strongest over-indexing on forex trader (37.4× the country average).

Demographically, the Whole life insurance audience skews balanced with an average age of 45.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Whole life insurance fan in United States is balanced, around 45.9 years old, with strong Career Orientation tendencies and a notable affinity for forex trader.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Whole life insurance profile in United States.

Audience size
3.1M
in United States
Gender
51.9%♀
48.1% male
Age
45.9
average years
Country rank
#10046
Topic in United States
Fig. 01

Search interest · 12-month trend

+184%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Whole life insurance fans

51.9% are female, 48.1% are male, average age 45.9.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for Whole life insurance audience in United States
MetricValue
Female51.9%
Male48.1%
Average age45.9
Estimated audience size3,086,816
Fig. 03

Age distribution

Ø 45.9
average years
Age distribution of the Whole life insurance audience in United States
Age bracketShare%
16-199%
20-2912%
30-3917%
40-4926%
50+37%
Fig. 04

Worldwide distribution

27.5%

of the worldwide Whole life insurance audience comes from United States.

Worldwide audience distribution share by country for Whole life insurance
CountryShare
United States27.5%
India16.5%
Japan12.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Whole life insurance audience in United States is strongest.

Fig. 05

Top regions by affinity

Whole life insurance fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~80K1.56×
02Mississippi~40K1.41×
03Delaware~10K1.34×
04West Virginia~20K1.33×
05Louisiana~50K1.32×
06Colorado~60K1.29×
07North Dakota~8K1.29×
08Alabama~50K1.25×
09Arkansas~30K1.22×
10South Carolina~60K1.21×
11Georgia~100K1.20×
12New Hampshire~10K1.19×
13Vermont~6K1.19×
14Maine~10K1.17×
15Rhode Island~10K1.17×
16Kentucky~40K1.14×
17Hawaii~20K1.14×
18South Dakota~8K1.09×
19Tennessee~70K1.06×
20Virginia~80K1.04×
21North Carolina~100K1.03×
22Missouri~50K1.03×
23Kansas~20K1.01×
24Alaska~7K1.00×
25Oklahoma~30K0.99×
26Montana~8K0.97×
27New York~200K0.96×
28Florida~200K0.94×
29Ohio~90K0.94×
30Indiana~50K0.92×
31Connecticut~30K0.92×
32New Mexico~10K0.92×
33Idaho~10K0.92×
34Texas~200K0.91×
35Pennsylvania~90K0.89×
36Nebraska~10K0.89×
37Nevada~30K0.87×
38Iowa~20K0.86×
39Illinois~90K0.85×
40New Jersey~70K0.84×
41Michigan~70K0.83×
42California~300K0.81×
43Wisconsin~40K0.78×
44Utah~20K0.76×
45Arizona~50K0.73×
46Massachusetts~40K0.73×
47Washington, District of Columbia~7K0.73×
48Minnesota~30K0.72×
49Oregon~20K0.69×
50Washington~40K0.65×
Fig. 06

Affinity by region

Affinity by region — Whole life insurance, United States
0.65×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Whole life insurance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Whole life insurance audience
#·InterestCategoryAffinity×
01XForexBusiness & Career37.47×
02forex traderBusiness & Career37.40×
03Plus500Business & Career26.97×
04Equity loanBusiness & Career24.58×
05Forex signalsBusiness & Career24.16×
06Term life insuranceBusiness & Career19.41×
07MetaTrader 4Business & Career15.24×
08General insuranceBusiness & Career15.07×
09Smart CommunicationsTechnology & Electronics14.84×
10MetLifeBusiness & Career14.45×
11Forex FactoryBusiness & Career14.25×
12FXCMBusiness & Career14.24×
13Forex signalBusiness & Career13.78×
14COSCOBusiness & Career10.84×
15Swing tradingBusiness & Career10.49×
16Stock market indexBusiness & Career9.89×
17CitibankBusiness & Career7.34×
18City BankBusiness & Career6.10×
19Indeed.comBusiness & Career2.36×
20FIFA World Cup 2026Sports1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Whole life insurance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Whole life insurance audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.14×
Risk AppetiteTHRILL1.58×
Need for SecurityCONSERVATISM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Whole life insurance audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
CreativityOPEN0.94×
Pet OwnershipJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Whole life insurance have in United States?

Whole life insurance has an estimated audience of 3,086,816 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Whole life insurance fans?

51.9% of Whole life insurance fans are female, 48.1% are male, with an average age of 45.9 years.

03

Which brands do Whole life insurance fans like most?

Whole life insurance fans show strongest brand affinity for forex trader (37.4×), Forex signals (24.16×), and Term life insurance (19.41×) over the country average.

04

Where do Whole life insurance fans live in United States?

Whole life insurance fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Whole life insurance fans also like?

Beyond Whole life insurance itself, the audience over-indexes on Forex signals (24.16×), Term life insurance (19.41×), Citibank (7.34×), and MetLife (14.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Whole life insurance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Whole life insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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