Rascasse Audience Intelligence

Eastman Kodak Target Market in United States

A data profile of the people who buy, follow and care about Eastman Kodak in United States — modelled from more than twelve digital signal sources. Eastman Kodak has an estimated audience of 782,730 people in United States.

#2870among Brand in United States#836in Technology & Electronics

The average Eastman Kodak fan in United States is 36.8 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Pacifico Beer, Single-lens reflex camera, City Bank, with strongest over-indexing on Pacifico Beer (78.38× the country average).

Demographically, the Eastman Kodak audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eastman Kodak fan in United States is balanced, around 36.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pacifico Beer.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eastman Kodak profile in United States.

Audience size
783K
in United States
Gender
47.4%♀
52.6% male
Age
36.8
average years
Country rank
#27846
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Eastman Kodak

47.4% are female, 52.6% are male, average age 36.8.

Fig. 02

Gender split

47.4%
Female
52.6%
Male
Demographic split for Eastman Kodak audience in United States
MetricValue
Female47.4%
Male52.6%
Average age36.8
Estimated audience size782,730
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Eastman Kodak audience in United States
Age bracketShare%
16-1926%
20-2924%
30-3915%
40-4914%
50+20%
Fig. 04

Worldwide distribution

50.8%

of the worldwide Eastman Kodak audience comes from United States.

Worldwide audience distribution share by country for Eastman Kodak
CountryShare
United States50.8%
Mexico10.7%
Spain10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eastman Kodak audience in United States is strongest.

Fig. 05

Top regions by affinity

Eastman Kodak customers by region in United States
#RegionReachAffinity×
01New York~50K2.45×
02Ohio~20K1.83×
03Georgia~20K1.49×
04Tennessee~10K1.39×
05Massachusetts~9K1.21×
06Colorado~7K1.18×
07Virginia~10K1.14×
08Minnesota~6K1.13×
09Connecticut~4K1.09×
10Washington, District of Columbia~1K1.09×
11Alabama~6K1.07×
12Pennsylvania~10K1.06×
13Illinois~10K1.03×
14North Carolina~10K1.02×
15Vermont<1K1.02×
16New Hampshire~1K1.01×
17Alaska<1K1.01×
18New Jersey~10K1.00×
19Indiana~7K1.00×
20South Carolina~6K1.00×
21North Dakota<1K1.00×
22California~40K0.99×
23Maine~1K0.99×
24Kansas~3K0.98×
25Rhode Island~1K0.98×
26Montana~1K0.98×
27Delaware~1K0.97×
28South Dakota<1K0.97×
29Hawaii~2K0.96×
30Maryland~6K0.95×
31Oregon~4K0.95×
32New Mexico~2K0.95×
33Michigan~9K0.94×
34Washington~7K0.94×
35Wisconsin~5K0.94×
36Nebraska~2K0.94×
37West Virginia~2K0.94×
38Iowa~3K0.93×
39Idaho~2K0.93×
40Florida~20K0.92×
41Kentucky~4K0.92×
42Arkansas~3K0.92×
43Missouri~6K0.91×
44Mississippi~3K0.91×
45Utah~3K0.90×
46Arizona~7K0.89×
47Louisiana~4K0.89×
48Oklahoma~4K0.89×
49Nevada~3K0.88×
50Texas~30K0.84×
Fig. 06

Affinity by region

Affinity by region — Eastman Kodak, United States
0.84×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eastman Kodak audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eastman Kodak audience
#·InterestCategoryAffinity×
01Pacifico BeerFood & Beverages78.38×
02Konica MinoltaTechnology & Electronics35.45×
03InstaxTechnology & Electronics24.82×
04Fine Wine & Good SpiritsShopping22.93×
05Single-lens reflex cameraTechnology & Electronics19.80×
06Vera FarmigaMovies & TV19.80×
07DilbertLiterature19.80×
08Mercedes-AMG GTCars & Mobility19.80×
09Toni ColletteMovies & TV11.97×
10City BankBusiness & Career10.02×
11Digital cameraTechnology & Electronics5.77×
12Luka DončićSports4.57×
13UniqloShopping3.58×
14VideographyInternet & Social Media3.23×
15Instant messagingInternet & Social Media2.33×
16Vintage clothingFashion & Accessoires1.94×
17Planet FitnessSports1.83×
18StreetwearFashion & Accessoires1.80×
19Google MapsInternet & Social Media1.78×
20Taco BellFood & Beverages1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eastman Kodak audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eastman Kodak audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.67×
TravellingTHRILL1.64×
SustainabilityBALANCE1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eastman Kodak audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Family OrientationCONSERVATISM0.76×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Eastman Kodak's target market in United States?

Eastman Kodak's target market in United States covers an estimated 782,730 people, concentrated in New York and California.

02

What is the gender split and age of Eastman Kodak customers?

47.4% of the Eastman Kodak audience are female, 52.6% are male, with an average age of 36.8 years.

03

Which brands do Eastman Kodak fans like most?

Eastman Kodak fans show strongest brand affinity for Pacifico Beer (78.38×), Single-lens reflex camera (19.8×), and City Bank (10.02×) over the country average.

04

Where do Eastman Kodak fans live in United States?

Eastman Kodak fans in United States are most concentrated in New York (reach ~50K), California (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Eastman Kodak fans also like?

Beyond Eastman Kodak itself, the audience over-indexes on Single-lens reflex camera (19.8×), City Bank (10.02×), Fine Wine & Good Spirits (22.93×), and Vera Farmiga (19.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Eastman Kodak audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastman Kodak. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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