Tyrann Mathieu Audience in United States

Tyrann Mathieu logo

Tyrann Mathieu has an estimated audience of 612,630 people in United States. 26.9% are female, 73.1% are male, average age 36.7. Top regions: Louisiana, Texas, California. Top brand affinities: Sean Payton, Kansas City Chiefs, Shadowhunters, StubHub, Russell Wilson.

The average Tyrann Mathieu fan in United States is 36.7 years old, more male, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, California. Top brand affinities include Sean Payton, Kansas City Chiefs, Shadowhunters, with strongest over-indexing on Sean Payton (105.78× the country average). Demographically, the Tyrann Mathieu audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: American football

Demographics of Tyrann Mathieu fans

Demographic split for Tyrann Mathieu audience in United States
MetricValue
Female26.9%
Male73.1%
Average age36.7
Estimated audience size612,630

Audience persona

The typical Tyrann Mathieu fan in United States is more male, around 36.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Sean Payton.

Top regions in United States

Top regions ranked by reach for Tyrann Mathieu in United States
RegionReachAffinity
Louisiana65,3958.28×
Texas58,2301.11×
California40,1740.6×
Florida30,5470.74×
Missouri29,2752.96×
Georgia21,1821.12×
New York19,2770.56×
Arizona18,0971.45×
Pennsylvania17,2580.84×
North Carolina14,9540.81×
Kansas14,8683.08×
Illinois13,8350.68×
Ohio13,7340.73×
Alabama13,1111.53×
Virginia12,4400.83×
Maryland11,7061.11×
Tennessee10,8040.88×
New Jersey10,7870.69×
Michigan10,5860.66×
Mississippi10,2802.04×
South Carolina8,0370.87×
Massachusetts7,3830.61×
Washington7,2230.59×
Indiana7,0410.63×
Colorado6,9290.72×
Wisconsin6,3120.68×
Minnesota5,8550.67×
Arkansas5,5411.1×
Oklahoma5,3590.79×
Kentucky5,1560.67×
Iowa4,7550.94×
Connecticut4,0200.65×
Nevada3,9830.67×
Oregon3,2660.47×
Utah2,9870.54×
Nebraska2,5550.83×
Hawaii1,9090.73×
West Virginia1,8110.63×
New Mexico1,7460.57×
Washington, District of Columbia1,6530.9×
Idaho1,5780.51×
Delaware1,2010.71×
New Hampshire1,1920.49×
Rhode Island1,1510.59×
South Dakota1,0760.76×
Montana1,0210.6×
Maine9690.44×
North Dakota8100.64×
Alaska6480.49×
Vermont4100.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tyrann Mathieu audience
BrandAffinityCategory
Sean Payton105.78×Sports
Kansas City Chiefs15.38×Sports
Shadowhunters84.37×Movies & TV
StubHub17.95×Travel & Leisure
Russell Wilson14.73×Sports
Autism Awareness12.11×Health
Dennis Rodman20×Sports
Alexandra Daddario12.61×Movies & TV
Arizona Cardinals11.7×Sports
Diabetes mellitus awareness8.05×Health
Planet Fitness4.13×Sports
Singer-songwriter3.77×Music & Radio
Microblogging8.31×Technology & Electronics
LSU Tigers football9.1×Sports
Kia Sportage17.85×Cars & Mobility
Houston Texans6.44×Sports
Diaper bag4.95×Kids & Family
Bass guitar3.74×Music & Radio
Income tax8.6×Business & Career
Jane Goodall8.1×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tyrann Mathieu audience
TraitClusterScore
Convenience OrientationPREMIUM1.22
Early Adopter MentalityPOWER1.2
Career OrientationPOWER1.12
Sports ActivityPOWER1.11
Healthy LifestyleBALANCE1.05
Risk AppetiteTHRILL1.04

Worldwide distribution

Worldwide audience distribution share by country for Tyrann Mathieu
CountryShare
United States94.8%
Germany1.6%
United Kingdom1.3%

See Tyrann Mathieu audiences in other countries

More American football audiences in United States

Frequently asked questions

How many fans does Tyrann Mathieu have in United States?

Tyrann Mathieu has an estimated audience of 612,630 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of Tyrann Mathieu fans?

26.9% of Tyrann Mathieu fans are female, 73.1% are male, with an average age of 36.7 years.

Which brands do Tyrann Mathieu fans like most?

Tyrann Mathieu fans show strongest brand affinity for Sean Payton (105.78×), Kansas City Chiefs (15.38×), and Shadowhunters (84.37×) over the country average.

Where do Tyrann Mathieu fans live in United States?

Tyrann Mathieu fans in United States are most concentrated in Louisiana (reach 65,395), Texas (reach 58,230), and California (reach 40,174). These three regions account for the largest share of the active audience.

What other brands do Tyrann Mathieu fans also like?

Beyond Tyrann Mathieu itself, the audience over-indexes on Kansas City Chiefs (15.38×), Shadowhunters (84.37×), StubHub (17.95×), and Russell Wilson (14.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tyrann Mathieu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.