Sky News Arabia Audience in Germany
A data profile of the people who buy, follow and care about Sky News Arabia in Germany — modelled from more than twelve digital signal sources. Sky News Arabia has an estimated audience of 390,075 people in Germany.
The average Sky News Arabia fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen.
Top brand affinities include Saudi Professional League, Al Jazeera, Al Arabiya, with strongest over-indexing on Saudi Professional League (102.57× the country average).
Demographically, the Sky News Arabia audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sky News Arabia fan in Germany is more male, around 35.5 years old, with strong Spirituality tendencies and a notable affinity for Saudi Professional League.
At a glance
The key figures that characterise the Sky News Arabia profile in Germany.
Search interest · 12-month trend
Audience demographics of Sky News Arabia
25.9% are female, 74.1% are male, average age 35.5.
Gender split
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 35.5 |
| Estimated audience size | 390,075 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 27% | |
| 30-39 | 25% | |
| 40-49 | 18% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Sky News Arabia audience comes from Germany.
| Country | Share |
|---|---|
| Egypt | 21.1% |
| Algeria | 14.1% |
| Iraq | 10.8% |
Geography
Where the Sky News Arabia audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.90× | |
| 02 | Berlin | ~30K | 1.70× | |
| 03 | Bremen | ~6K | 1.66× | |
| 04 | Niedersachsen | ~50K | 1.44× | |
| 05 | Nordrhein-Westfalen | ~100K | 1.31× | |
| 06 | Baden-Württemberg | ~60K | 1.05× | |
| 07 | Hessen | ~30K | 1.05× | |
| 08 | Rheinland-Pfalz | ~20K | 0.98× | |
| 09 | Saarland | ~5K | 0.97× | |
| 10 | Schleswig-Holstein | ~10K | 0.84× | |
| 11 | Brandenburg | ~10K | 0.84× | |
| 12 | Sachsen | ~10K | 0.75× | |
| 13 | Bayern | ~40K | 0.67× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.60× | |
| 15 | Sachsen-Anhalt | ~6K | 0.57× | |
| 16 | Thüringen | ~6K | 0.56× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Sky News Arabia audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Saudi Professional League | Sports | 102.57× | ||
| 02 | Al Arabiya | Movies & TV | 40.22× | ||
| 03 | Al Jadeed | Movies & TV | 36.22× | ||
| 04 | Egyptian Premier League | Sports | 32.65× | ||
| 05 | Al Jazeera | Movies & TV | 30.39× | ||
| 06 | Sky Go | Movies & TV | 22.10× | ||
| 07 | Algeria | Travel & Leisure | 19.89× | ||
| 08 | Egypt national football team | Sports | 19.12× | ||
| 09 | Tunisia | Travel & Leisure | 18.72× | ||
| 10 | Al Ahly SC | Sports | 17.48× | ||
| 11 | Cairo | Travel & Leisure | 17.20× | ||
| 12 | Arabic coffee | Food & Beverages | 14.63× | ||
| 13 | Mohamed Salah | Sports | 14.07× | ||
| 14 | God in Islam | Politics & Society | 13.73× | ||
| 15 | Qatar | Travel & Leisure | 10.69× | ||
| 16 | Beirut | Travel & Leisure | 8.48× | ||
| 17 | Netto Marken-Discount | Shopping | 4.20× | ||
| 18 | CHECK24 | Business & Career | 3.82× | ||
| 19 | Aldi | Shopping | 3.02× | ||
| 20 | Internet & Social Media | 2.93× |
Personality of the Sky News Arabia audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.97× | |
| Urban Lifestyle | OPEN | 1.90× | |
| Convenience Orientation | PREMIUM | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.76× | |
| Creativity | OPEN | 0.79× | |
| Sustainability | BALANCE | 0.80× |
Frequently asked questions
How many fans does Sky News Arabia have in Germany?
Sky News Arabia has an estimated audience of 390,075 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sky News Arabia fans?
25.9% of Sky News Arabia fans are female, 74.1% are male, with an average age of 35.5 years.
Which brands do Sky News Arabia fans like most?
Sky News Arabia fans show strongest brand affinity for Saudi Professional League (102.57×), Al Jazeera (30.39×), and Al Arabiya (40.22×) over the country average.
Where do Sky News Arabia fans live in Germany?
Sky News Arabia fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.
What other brands do Sky News Arabia fans also like?
Beyond Sky News Arabia itself, the audience over-indexes on Al Jazeera (30.39×), Al Arabiya (40.22×), Tunisia (18.72×), and Algeria (19.89×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- ARD Mediathek (8,241,935)
- RTL Television (8,180,805)
See Sky News Arabia audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky News Arabia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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