Sky News Arabia Audience in Germany
Sky News Arabia has an estimated audience of 391,450 people in Germany. 25.9% are female, 74.1% are male, average age 35.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities: Who Wants to Be a Millionaire?, Humans (TV series), Fast Five, Optical Society, Unique Gifts.
The average Sky News Arabia fan in Germany is 35.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Niedersachsen. Top brand affinities include Who Wants to Be a Millionaire?, Humans (TV series), Fast Five, with strongest over-indexing on Who Wants to Be a Millionaire? (17.69× the country average). Demographically, the Sky News Arabia audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Urban Lifestyle, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel
Demographics of Sky News Arabia fans
| Metric | Value |
|---|---|
| Female | 25.9% |
| Male | 74.1% |
| Average age | 35.5 |
| Estimated audience size | 391,450 |
Audience persona
The typical Sky News Arabia fan in Germany is more male, around 35.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Who Wants to Be a Millionaire?.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 120,952 | 1.41× |
| Baden-Württemberg | 59,506 | 1.11× |
| Niedersachsen | 58,166 | 1.53× |
| Bayern | 44,511 | 0.71× |
| Hessen | 31,940 | 1.07× |
| Berlin | 30,479 | 1.74× |
| Rheinland-Pfalz | 20,208 | 1.03× |
| Sachsen | 12,889 | 0.67× |
| Hamburg | 11,677 | 1.32× |
| Schleswig-Holstein | 11,511 | 0.82× |
| Brandenburg | 9,687 | 0.8× |
| Bremen | 6,444 | 1.92× |
| Saarland | 3,995 | 0.83× |
| Sachsen-Anhalt | 3,865 | 0.38× |
| Thüringen | 3,103 | 0.31× |
| Mecklenburg-Vorpommern | 2,523 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Who Wants to Be a Millionaire? | 17.69× | Movies & TV |
| Humans (TV series) | 10.16× | Movies & TV |
| Fast Five | 8.58× | Movies & TV |
| Optical Society | 20× | Politics & Society |
| Unique Gifts | 2.18× | Shopping |
| Therme Erding | 6.25× | Travel & Leisure |
| Birthday Gifts | 2.14× | Kids & Family |
| Elbenwald.de | 13.03× | Shopping |
| Jeepney | 20× | Cars & Mobility |
| CAC 40 | 1.61× | Business & Career |
| Stradivarius | 1.72× | Shopping |
| Christmas Gift | 1.79× | Kids & Family |
| JDSU | 3.32× | Business & Career |
| Video izle | 3.32× | |
| Home Delivery | 2.62× | Food & Beverages |
| Ho, Ghana | 4.15× | Travel & Leisure |
| Laneige | 5.74× | Beauty & Wellness |
| Nuts (film) | 3.75× | Movies & TV |
| Handmade Gifts | 1.6× | Kids & Family |
| Favre-Leuba | 18.14× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.55 |
| Need for Security | CONSERVATISM | 1.19 |
| Spirituality | BALANCE | 1.13 |
| Convenience Orientation | PREMIUM | 1.12 |
| Price Sensitivity | PREMIUM | 1.1 |
| Early Adopter Mentality | POWER | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Egypt | 21.1% |
| Algeria | 14.1% |
| Iraq | 10.8% |
See Sky News Arabia audiences in other countries
More Movies & TV audiences in Germany
- ZDF (11,817,984)
- Sport1 (Netherlands) (11,468,333)
- Netflix (9,224,186)
- RTL Television (8,157,870)
- QVC (7,551,798)
Frequently asked questions
How many fans does Sky News Arabia have in Germany?
Sky News Arabia has an estimated audience of 391,450 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sky News Arabia fans?
25.9% of Sky News Arabia fans are female, 74.1% are male, with an average age of 35.5 years.
Which brands do Sky News Arabia fans like most?
Sky News Arabia fans show strongest brand affinity for Who Wants to Be a Millionaire? (17.69×), Humans (TV series) (10.16×), and Fast Five (8.58×) over the country average.
Where do Sky News Arabia fans live in Germany?
Sky News Arabia fans in Germany are most concentrated in Nordrhein-Westfalen (reach 120,952), Baden-Württemberg (reach 59,506), and Niedersachsen (reach 58,166). These three regions account for the largest share of the active audience.
What other brands do Sky News Arabia fans also like?
Beyond Sky News Arabia itself, the audience over-indexes on Humans (TV series) (10.16×), Fast Five (8.58×), Optical Society (20×), and Unique Gifts (2.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sky News Arabia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.