Rascasse Audience Intelligence

Sky News Arabia Audience in United States

A data profile of the people who buy, follow and care about Sky News Arabia in United States — modelled from more than twelve digital signal sources. Sky News Arabia has an estimated audience of 303,694 people in United States.

#502among TV Channel in United States#8700in Movies & TV

The average Sky News Arabia fan in United States is 34.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Arabic coffee, Tunisia, Algeria, with strongest over-indexing on Arabic coffee (85.81× the country average).

Demographically, the Sky News Arabia audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sky News Arabia fan in United States is more male, around 34.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Arabic coffee.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sky News Arabia profile in United States.

Audience size
304K
in United States
Gender
41.3%♀
58.7% male
Age
34.4
average years
Country rank
#48070
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Sky News Arabia

41.3% are female, 58.7% are male, average age 34.4.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Sky News Arabia audience in United States
MetricValue
Female41.3%
Male58.7%
Average age34.4
Estimated audience size303,694
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Sky News Arabia audience in United States
Age bracketShare%
16-1930%
20-2923%
30-3921%
40-4917%
50+10%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Sky News Arabia audience comes from United States.

Worldwide audience distribution share by country for Sky News Arabia
CountryShare
Egypt21.1%
Algeria14.1%
Iraq10.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sky News Arabia audience in United States is strongest.

Fig. 05

Top regions by affinity

Sky News Arabia fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~30K3.88×
02Nebraska~4K2.80×
03Illinois~30K2.67×
04New Jersey~20K2.58×
05New York~40K2.27×
06West Virginia~3K2.04×
07Louisiana~7K1.89×
08Virginia~10K1.85×
09Washington, District of Columbia~2K1.71×
10California~50K1.58×
11Wyoming<1K1.50×
12Massachusetts~8K1.37×
13Texas~30K1.32×
14Washington~7K1.21×
15Wisconsin~5K1.15×
16South Carolina~5K1.06×
17Indiana~6K1.01×
18Ohio~9K0.99×
19Pennsylvania~10K0.98×
20Kansas~2K0.96×
21Alaska<1K0.96×
22Maryland~5K0.95×
23North Dakota<1K0.93×
24Delaware<1K0.92×
25South Dakota<1K0.92×
26Maine<1K0.91×
27Montana<1K0.91×
28Iowa~2K0.89×
29Rhode Island<1K0.89×
30Hawaii~1K0.87×
31New Hampshire~1K0.86×
32Idaho~1K0.85×
33North Carolina~8K0.84×
34Connecticut~3K0.84×
35Mississippi~2K0.84×
36New Mexico~1K0.83×
37Tennessee~5K0.82×
38Arkansas~2K0.82×
39Oklahoma~3K0.81×
40Florida~20K0.75×
41Arizona~5K0.74×
42Colorado~4K0.74×
43Utah~2K0.74×
44Kentucky~3K0.73×
45Oregon~3K0.73×
46Nevada~2K0.73×
47Alabama~3K0.72×
48Missouri~3K0.68×
49Minnesota~3K0.67×
50Georgia~6K0.66×
Fig. 06

Affinity by region

Affinity by region — Sky News Arabia, United States
0.66×1.00×3.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sky News Arabia audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sky News Arabia audience
#·InterestCategoryAffinity×
01HurghadaTravel & Leisure145.83×
02TunisiaTravel & Leisure119.56×
03God in IslamPolitics & Society90.59×
04Arabic coffeeFood & Beverages85.81×
05AlgeriaTravel & Leisure80.43×
06CarrefourShopping78.45×
07Mohamed SalahSports76.92×
08Al ArabiyaMovies & TV60.47×
09OmanTravel & Leisure56.71×
10CairoTravel & Leisure48.61×
11Arab cuisineFood & Beverages43.56×
12Al JazeeraMovies & TV38.40×
13NileTravel & Leisure35.87×
14Chat roomInternet & Social Media27.37×
15Turkish cuisineFood & Beverages18.28×
16DubaiTravel & Leisure14.70×
17TaekwondoSports14.29×
18Google NewsNews10.42×
19Mediterranean SeaTravel & Leisure7.60×
20Mortgage loansBusiness & Career4.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sky News Arabia audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sky News Arabia audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.74×
PatriotismCONSERVATISM2.57×
Quality AwarenessPREMIUM2.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sky News Arabia audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.76×
ExtroversionTHRILL0.79×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sky News Arabia have in United States?

Sky News Arabia has an estimated audience of 303,694 people in United States, concentrated in California and New York.

02

What is the gender split and age of Sky News Arabia fans?

41.3% of Sky News Arabia fans are female, 58.7% are male, with an average age of 34.4 years.

03

Which brands do Sky News Arabia fans like most?

Sky News Arabia fans show strongest brand affinity for Arabic coffee (85.81×), Tunisia (119.56×), and Algeria (80.43×) over the country average.

04

Where do Sky News Arabia fans live in United States?

Sky News Arabia fans in United States are most concentrated in California (reach ~50K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Sky News Arabia fans also like?

Beyond Sky News Arabia itself, the audience over-indexes on Tunisia (119.56×), Algeria (80.43×), God in Islam (90.59×), and Mohamed Salah (76.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Sky News Arabia. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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