HBO Audience in Germany
A data profile of the people who buy, follow and care about HBO in Germany — modelled from more than twelve digital signal sources. HBO has an estimated audience of 541,252 people in Germany.
The average HBO fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Sydney Sweeney, TikTok, House of the Dragon, with strongest over-indexing on Sydney Sweeney (6.31× the country average).
Demographically, the HBO audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical HBO fan in Germany is balanced, around 36.1 years old, with strong Mindfulness tendencies and a notable affinity for Sydney Sweeney.
At a glance
The key figures that characterise the HBO profile in Germany.
Search interest · 12-month trend
Audience demographics of HBO
47.4% are female, 52.6% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.1 |
| Estimated audience size | 541,252 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide HBO audience comes from Germany.
| Country | Share |
|---|---|
| United States | 67.1% |
| Spain | 2.9% |
| Brazil | 2.3% |
Geography
Where the HBO audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.99× | |
| 02 | Hessen | ~60K | 1.50× | |
| 03 | Hamburg | ~10K | 1.13× | |
| 04 | Bremen | ~5K | 1.13× | |
| 05 | Bayern | ~90K | 1.04× | |
| 06 | Nordrhein-Westfalen | ~100K | 0.95× | |
| 07 | Baden-Württemberg | ~70K | 0.94× | |
| 08 | Schleswig-Holstein | ~20K | 0.91× | |
| 09 | Niedersachsen | ~40K | 0.88× | |
| 10 | Sachsen | ~20K | 0.88× | |
| 11 | Brandenburg | ~10K | 0.88× | |
| 12 | Rheinland-Pfalz | ~20K | 0.84× | |
| 13 | Sachsen-Anhalt | ~10K | 0.80× | |
| 14 | Thüringen | ~10K | 0.79× | |
| 15 | Mecklenburg-Vorpommern | ~8K | 0.75× | |
| 16 | Saarland | ~5K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the HBO audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | House of the Dragon | Movies & TV | 6.82× | ||
| 02 | Euphoria | Movies & TV | 6.69× | ||
| 03 | Sydney Sweeney | Movies & TV | 6.31× | ||
| 04 | Succession | Movies & TV | 6.31× | ||
| 05 | HBO MAX | Movies & TV | 6.31× | ||
| 06 | Pedro Pascal | Movies & TV | 5.96× | ||
| 07 | A Knight of the Seven Kingdoms | Movies & TV | 5.03× | ||
| 08 | The White Lotus | Movies & TV | 4.69× | ||
| 09 | Game of Thrones | Movies & TV | 4.31× | ||
| 10 | Anime and manga fandom | Literature | 4.18× | ||
| 11 | Superman | Movies & TV | 3.56× | ||
| 12 | Stranger Things | Movies & TV | 3.44× | ||
| 13 | TikTok | Internet & Social Media | 3.36× | ||
| 14 | Harry Potter | Movies & TV | 2.90× | ||
| 15 | Tagesschau | Movies & TV | 1.97× | ||
| 16 | Shopping | Shopping | 1.75× | ||
| 17 | Design | Home & Garden | 1.73× | ||
| 18 | Beauty | Beauty & Wellness | 1.73× | ||
| 19 | Movies | Movies & TV | 1.62× | ||
| 20 | Sports | Sports | 1.59× |
Personality of the HBO audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.54× | |
| Pet Ownership | JOY | 1.46× | |
| Early Adopter Mentality | POWER | 1.44× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.92× | |
| Quality Awareness | PREMIUM | 0.92× | |
| DIY Mentality | THRILL | 0.97× |
Frequently asked questions
How many fans does HBO have in Germany?
HBO has an estimated audience of 541,252 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HBO fans?
47.4% of HBO fans are female, 52.6% are male, with an average age of 36.1 years.
Which brands do HBO fans like most?
HBO fans show strongest brand affinity for Sydney Sweeney (6.31×), TikTok (3.36×), and House of the Dragon (6.82×) over the country average.
Where do HBO fans live in Germany?
HBO fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.
What other brands do HBO fans also like?
Beyond HBO itself, the audience over-indexes on TikTok (3.36×), House of the Dragon (6.82×), Succession (6.31×), and Harry Potter (2.9×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Pay TV audiences in Germany
- Sky Deutschland (1,755,307)
- Sky Go (562,512)
- Sky Atlantic (487,036)
- Sky Sports (212,618)
- TNT Serie (103,018)
See HBO audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for HBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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