HBO Audience in Germany
HBO has an estimated audience of 528,501 people in Germany. 47.4% are female, 52.6% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Euphoria, Sydney Sweeney, House of the Dragon, TikTok, Succession.
The average HBO fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Euphoria, Sydney Sweeney, House of the Dragon, with strongest over-indexing on Euphoria (6.69× the country average). Demographically, the HBO audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: TV Channel · Subtype: Pay TV
Demographics of HBO fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.1 |
| Estimated audience size | 528,501 |
Audience persona
The typical HBO fan in Germany is balanced, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,427 | 0.94× |
| Bayern | 94,777 | 1.12× |
| Hessen | 71,798 | 1.78× |
| Baden-Württemberg | 69,142 | 0.96× |
| Berlin | 51,076 | 2.16× |
| Niedersachsen | 41,167 | 0.8× |
| Sachsen | 21,824 | 0.84× |
| Rheinland-Pfalz | 20,894 | 0.79× |
| Schleswig-Holstein | 15,629 | 0.82× |
| Brandenburg | 13,615 | 0.83× |
| Hamburg | 12,818 | 1.07× |
| Sachsen-Anhalt | 10,275 | 0.75× |
| Thüringen | 9,667 | 0.72× |
| Mecklenburg-Vorpommern | 6,833 | 0.68× |
| Bremen | 5,146 | 1.14× |
| Saarland | 3,939 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 6.69× | Movies & TV |
| Sydney Sweeney | 6.31× | Movies & TV |
| House of the Dragon | 6.82× | Movies & TV |
| TikTok | 3.36× | Internet & Social Media |
| Succession | 6.31× | Movies & TV |
| Harry Potter | 2.9× | Movies & TV |
| Game of Thrones | 4.31× | Movies & TV |
| The White Lotus | 4.69× | Movies & TV |
| HBO MAX | 6.31× | Movies & TV |
| Superman | 3.56× | Movies & TV |
| Stranger Things | 3.44× | Movies & TV |
| Shopping | 1.75× | Shopping |
| Pedro Pascal | 5.96× | Movies & TV |
| A Knight of the Seven Kingdoms | 5.03× | Movies & TV |
| Tagesschau | 1.97× | Movies & TV |
| Design | 1.73× | Home & Garden |
| Sports | 1.59× | Sports |
| Beauty | 1.73× | Beauty & Wellness |
| Anime and manga fandom | 4.18× | Literature |
| Movies | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.39 |
| Sustainability | BALANCE | 1.35 |
| Social Media Usage | JOY | 1.25 |
| Sports Activity | POWER | 1.2 |
| Tradition | CONSERVATISM | 1.2 |
| Early Adopter Mentality | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.4% |
| Spain | 2.9% |
| Brazil | 2.3% |
See HBO audiences in other countries
More Pay TV audiences in Germany
- Sky Deutschland (1,773,831)
- Sky Go (572,492)
- Sky Atlantic (487,142)
- Sky Sports (212,925)
- TNT Serie (103,133)
Frequently asked questions
How many fans does HBO have in Germany?
HBO has an estimated audience of 528,501 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of HBO fans?
47.4% of HBO fans are female, 52.6% are male, with an average age of 36.1 years.
Which brands do HBO fans like most?
HBO fans show strongest brand affinity for Euphoria (6.69×), Sydney Sweeney (6.31×), and House of the Dragon (6.82×) over the country average.
Where do HBO fans live in Germany?
HBO fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,427), Bayern (reach 94,777), and Hessen (reach 71,798). These three regions account for the largest share of the active audience.
What other brands do HBO fans also like?
Beyond HBO itself, the audience over-indexes on Sydney Sweeney (6.31×), House of the Dragon (6.82×), TikTok (3.36×), and Succession (6.31×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for HBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.