A data profile of the people who buy, follow and care about HBO in Spain — modelled from more than twelve digital signal sources. HBO has an estimated audience of 2,054,231 people in Spain.
The average HBO fan in Spain is 44.1 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include El País (Uruguay), El País, Thriller movies, with strongest over-indexing on El País (Uruguay) (2.13× the country average).
Demographically, the HBO audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical HBO fan in Spain is balanced, around 44.1 years old, with strong Need for Security tendencies and a notable affinity for El País (Uruguay).
The key figures that characterise the HBO profile in Spain.
53.5% are female, 46.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 53.5% |
| Male | 46.5% |
| Average age | 44.1 |
| Estimated audience size | 2,054,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide HBO audience comes from Spain.
| Country | Share |
|---|---|
| United States | 67.1% |
| Spain | 2.9% |
| Brazil | 2.3% |
Where the HBO audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~30K | 1.17× | |
| 02 | Catalonia | ~400K | 1.13× | |
| 03 | Community of Madrid | ~400K | 1.13× | |
| 04 | Comunidad Valenciana | ~200K | 1.06× | |
| 05 | Castilla-La Mancha | ~90K | 1.05× | |
| 06 | Aragon | ~60K | 1.05× | |
| 07 | Andalusia | ~400K | 1.04× | |
| 08 | Castile and León | ~90K | 1.04× | |
| 09 | Region of Murcia | ~70K | 1.03× | |
| 10 | Galicia | ~100K | 1.01× | |
| 11 | Principality of Asturias | ~50K | 1.00× | |
| 12 | Canary Islands | ~100K | 0.94× | |
| 13 | Navarre | ~20K | 0.92× | |
| 14 | Extremadura | ~40K | 0.90× | |
| 15 | La Rioja | ~10K | 0.86× | |
| 16 | Basque Autonomous Country | ~70K | 0.85× | |
| 17 | Balearic Islands | ~50K | 0.83× |
The strongest cross-interests of the HBO audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hugh Grant | Movies & TV | 3.47× | ||
| 02 | Hugo Silva | Movies & TV | 2.77× | ||
| 03 | It (novel) | Literature | 2.74× | ||
| 04 | Ana de Armas | Movies & TV | 2.33× | ||
| 05 | Brad Pitt | Movies & TV | 2.17× | ||
| 06 | Cupra | Cars & Mobility | 2.16× | ||
| 07 | El País (Uruguay) | News | 2.13× | ||
| 08 | Thriller movies | Movies & TV | 2.13× | ||
| 09 | The Big Bang Theory | Movies & TV | 2.02× | ||
| 10 | Leonardo DiCaprio | Movies & TV | 1.93× | ||
| 11 | Horror movies | Movies & TV | 1.90× | ||
| 12 | Fred. Olsen & Co. | Cars & Mobility | 1.85× | ||
| 13 | El País | News | 1.74× | ||
| 14 | Robert Redford | Movies & TV | 1.73× | ||
| 15 | Anne Hathaway | Movies & TV | 1.72× | ||
| 16 | Fantasy movies | Movies & TV | 1.60× | ||
| 17 | Netflix | Movies & TV | 1.53× | ||
| 18 | Sydney Sweeney | Movies & TV | 1.53× | ||
| 19 | HBO MAX | Movies & TV | 1.53× | ||
| 20 | Succession | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.10× | |
| Early Adopter Mentality | POWER | 1.03× | |
| Indulgence | JOY | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.75× | |
| Community Orientation | OPEN | 0.77× | |
| Sports Activity | POWER | 0.79× |
HBO has an estimated audience of 2,054,231 people in Spain, concentrated in Catalonia and Andalusia.
53.5% of HBO fans are female, 46.5% are male, with an average age of 44.1 years.
HBO fans show strongest brand affinity for El País (Uruguay) (2.13×), El País (1.74×), and Thriller movies (2.13×) over the country average.
HBO fans in Spain are most concentrated in Catalonia (reach ~400K), Andalusia (reach ~400K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond HBO itself, the audience over-indexes on El País (1.74×), Thriller movies (2.13×), Netflix (1.53×), and Horror movies (1.9×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for HBO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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