A data profile of the people who buy, follow and care about Now TV in United Kingdom — modelled from more than twelve digital signal sources. Now TV has an estimated audience of 4,890,483 people in United Kingdom.
The average Now TV fan in United Kingdom is 43.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Demographically, the Now TV audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Social Media Usage.
The key figures that characterise the Now TV profile in United Kingdom.
51.5% are female, 48.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 43.7 |
| Estimated audience size | 4,890,483 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 31% |
of the worldwide Now TV audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 34.5% |
| Italy | 13.9% |
| Ireland | 3.1% |
Where the Now TV audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.44× | |
| 02 | South West | ~500K | 1.36× | |
| 03 | North West | ~600K | 1.23× | |
| 04 | East Midlands | ~400K | 1.18× | |
| 05 | South East | ~700K | 1.08× | |
| 06 | East of England | ~500K | 1.07× | |
| 07 | Wales | ~300K | 0.96× | |
| 08 | Greater London | ~500K | 0.86× | |
| 09 | Scotland | ~400K | 0.85× | |
| 10 | North East | ~200K | 0.85× | |
| 11 | Northern Ireland | ~100K | 0.75× | |
| 12 | Yorkshire and the Humber | ~300K | 0.73× | |
| 13 | West Midlands | ~100K | 0.64× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.39× | |
| Social Media Usage | JOY | 1.23× | |
| Early Adopter Mentality | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.93× | |
| Design Affinity | PREMIUM | 0.97× | |
| Luxury Orientation | PREMIUM | 1.00× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Now TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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