Rascasse Audience Intelligence

Now TV Audience in United States

A data profile of the people who buy, follow and care about Now TV in United States — modelled from more than twelve digital signal sources. Now TV has an estimated audience of 378,015 people in United States.

#454among TV Channel in United States#7871in Movies & TV

The average Now TV fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Now TV profile in United States.

Audience size
378K
in United States
Gender
51.1%♀
48.9% male
Age
40.1
average years
Country rank
#42879
TV Channel in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Now TV

51.1% are female, 48.9% are male, average age 40.1.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Now TV audience in United States
MetricValue
Female51.1%
Male48.9%
Average age40.1
Estimated audience size378,015
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Now TV audience in United States
Age bracketShare%
16-1923%
20-2916%
30-3916%
40-4917%
50+28%
Fig. 04

Worldwide distribution

2.7%

of the worldwide Now TV audience comes from United States.

Worldwide audience distribution share by country for Now TV
CountryShare
United Kingdom34.5%
Italy13.9%
Ireland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Now TV audience in United States is strongest.

Fig. 05

Top regions by affinity

Now TV fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K5.03×
02New York~30K1.62×
03Maryland~10K1.49×
04Pennsylvania~20K1.47×
05New Hampshire~2K1.47×
06Massachusetts~10K1.45×
07Washington~10K1.42×
08New Jersey~10K1.36×
09Delaware~1K1.36×
10Illinois~20K1.35×
11Michigan~10K1.35×
12Colorado~8K1.34×
13Georgia~10K1.26×
14Virginia~10K1.25×
15Connecticut~5K1.24×
16Vermont<1K1.20×
17Indiana~8K1.18×
18Oregon~5K1.17×
19Florida~30K1.14×
20West Virginia~2K1.13×
21Tennessee~8K1.08×
22Mississippi~3K0.96×
23New Mexico~2K0.96×
24California~40K0.92×
25Minnesota~5K0.91×
26Maine~1K0.89×
27Alaska<1K0.88×
28Alabama~5K0.85×
29North Dakota<1K0.82×
30Rhode Island<1K0.81×
31South Dakota<1K0.81×
32Arkansas~2K0.80×
33Utah~3K0.79×
34Texas~30K0.78×
35Montana<1K0.78×
36Louisiana~4K0.77×
37Kansas~2K0.77×
38South Carolina~4K0.75×
39Nevada~3K0.73×
40Hawaii~1K0.73×
41Kentucky~3K0.72×
42Idaho~1K0.71×
43Nebraska~1K0.69×
44Missouri~4K0.68×
45Oklahoma~3K0.68×
46North Carolina~8K0.67×
47Arizona~5K0.66×
48Iowa~2K0.66×
49Ohio~7K0.63×
50Wisconsin~4K0.62×
Fig. 06

Affinity by region

Affinity by region — Now TV, United States
0.62×1.00×5.03×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Now TV. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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