Rio de Janeiro Audience in United States

Rio de Janeiro logo

Rio de Janeiro has an estimated audience of 2,227,356 people in United States. 45.4% are female, 54.6% are male, average age 37.3. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Nurse educator, Urban horticulture, Curcuma, Buying and Selling Real Estate.

The average Rio de Janeiro fan in United States is 37.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Nurse educator, Urban horticulture, with strongest over-indexing on Nationality (28× the country average). Demographically, the Rio de Janeiro audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Rio de Janeiro fans

Demographic split for Rio de Janeiro audience in United States
MetricValue
Female45.4%
Male54.6%
Average age37.3
Estimated audience size2,227,356

Audience persona

The typical Rio de Janeiro fan in United States is balanced, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Rio de Janeiro in United States
RegionReachAffinity
California304,4531.24×
Texas250,9681.31×
Florida210,1541.39×
New York175,2021.41×
Georgia87,3421.27×
Illinois86,1411.16×
Pennsylvania72,4560.97×
North Carolina71,6991.07×
New Jersey66,8381.18×
Virginia66,3211.22×
Ohio62,2590.91×
Massachusetts57,4461.31×
Michigan53,3150.92×
Washington52,2631.17×
Arizona51,0701.12×
Maryland44,5321.16×
Tennessee42,0970.94×
Indiana37,1090.91×
Colorado36,4251.04×
Missouri31,8550.89×
South Carolina30,9140.92×
Minnesota30,8960.97×
Wisconsin30,3820.91×
Louisiana28,6511×
Alabama27,7160.89×
Oregon25,5431×
Kentucky24,3110.87×
Connecticut24,0581.08×
Nevada23,0561.07×
Oklahoma22,6440.92×
Utah21,1931.06×
Arkansas15,4930.84×
Mississippi15,4170.84×
Kansas15,3940.88×
Iowa14,2710.78×
Washington, District of Columbia11,0701.65×
New Mexico10,5080.94×
Idaho10,1640.91×
Nebraska9,7640.87×
Hawaii9,4900.99×
New Hampshire8,0800.92×
West Virginia7,9680.77×
Rhode Island6,8890.97×
Maine6,3150.79×
Delaware5,3890.88×
Montana5,0480.82×
Alaska4,1510.87×
South Dakota4,0420.79×
North Dakota3,6310.79×
Vermont2,8570.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Rio de Janeiro audience
BrandAffinityCategory
Nationality28×Politics & Society
Nurse educator56.9×Kids & Family
Urban horticulture14.19×Home & Garden
Curcuma59.66×Food & Beverages
Buying and Selling Real Estate22.46×Home & Garden
Pro-Ject10.64×Music & Radio
South Yorkshire37×Travel & Leisure
Product design4.25×Business & Career
Natural rubber4.38×Cars & Mobility
Kendra Scott4.86×Fashion & Accessoires
Electrolyte7.61×Health
Voter registration6.96×Politics & Society
Bank account3.53×Business & Career
Jawaharlal Nehru University39.43×Business & Career
Staycation4.49×Home & Garden
Home construction1.9×Home & Garden
Elsword21×Games
Urban Outfitters2.18×Shopping
Litter box1.72×Pets & Animals
Kento Yamazaki7.92×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Rio de Janeiro audience
TraitClusterScore
MindfulnessBALANCE2.86
LGBTQ+ IdentityOPEN2.15
PatriotismCONSERVATISM2
TravellingTHRILL1.76
Luxury OrientationPREMIUM1.76
Sports ActivityPOWER1.64

Worldwide distribution

Worldwide audience distribution share by country for Rio de Janeiro
CountryShare
Brazil61.8%
United States5.7%
Italy4.1%

See Rio de Janeiro audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Rio de Janeiro have in United States?

Rio de Janeiro has an estimated audience of 2,227,356 people in United States, concentrated in California and Texas.

What is the gender split and age of Rio de Janeiro fans?

45.4% of Rio de Janeiro fans are female, 54.6% are male, with an average age of 37.3 years.

Which brands do Rio de Janeiro fans like most?

Rio de Janeiro fans show strongest brand affinity for Nationality (28×), Nurse educator (56.9×), and Urban horticulture (14.19×) over the country average.

Where do Rio de Janeiro fans live in United States?

Rio de Janeiro fans in United States are most concentrated in California (reach 304,453), Texas (reach 250,968), and Florida (reach 210,154). These three regions account for the largest share of the active audience.

What other brands do Rio de Janeiro fans also like?

Beyond Rio de Janeiro itself, the audience over-indexes on Nurse educator (56.9×), Urban horticulture (14.19×), Curcuma (59.66×), and Buying and Selling Real Estate (22.46×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Rio de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.