Rascasse Audience Intelligence

Rio de Janeiro Audience in United States

A data profile of the people who buy, follow and care about Rio de Janeiro in United States — modelled from more than twelve digital signal sources. Rio de Janeiro has an estimated audience of 2,227,356 people in United States.

#193among City in United States#1014among POI in United States#1034in Travel & Leisure

The average Rio de Janeiro fan in United States is 37.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include uol, FIFA World Cup, Web server, with strongest over-indexing on uol (57.38× the country average).

Demographically, the Rio de Janeiro audience skews balanced with an average age of 37.3, and over-indexes on personality traits such as Mindfulness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Rio de Janeiro fan in United States is balanced, around 37.3 years old, with strong Mindfulness tendencies and a notable affinity for uol.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Rio de Janeiro profile in United States.

Audience size
2.2M
in United States
Gender
45.4%♀
54.6% male
Age
37.3
average years
Country rank
#13062
POI in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Rio de Janeiro fans

45.4% are female, 54.6% are male, average age 37.3.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for Rio de Janeiro audience in United States
MetricValue
Female45.4%
Male54.6%
Average age37.3
Estimated audience size2,227,356
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Rio de Janeiro audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

5.7%

of the worldwide Rio de Janeiro audience comes from United States.

Worldwide audience distribution share by country for Rio de Janeiro
CountryShare
Brazil61.7%
United States5.7%
Italy4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Rio de Janeiro audience in United States is strongest.

Fig. 05

Top regions by affinity

Rio de Janeiro fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.54×
02Massachusetts~60K1.32×
03New York~200K1.28×
04Texas~200K1.26×
05Florida~200K1.26×
06California~300K1.19×
07Georgia~80K1.18×
08Virginia~60K1.15×
09New Jersey~60K1.14×
10Illinois~80K1.12×
11Washington~50K1.12×
12Maryland~40K1.12×
13Utah~20K1.07×
14North Carolina~70K1.06×
15Arizona~50K1.06×
16Connecticut~20K1.06×
17Colorado~40K1.02×
18Oregon~30K1.01×
19Nevada~20K1.01×
20New Mexico~10K0.99×
21Hawaii~9K0.99×
22Rhode Island~7K0.99×
23South Carolina~30K0.98×
24Minnesota~30K0.98×
25Pennsylvania~70K0.97×
26Louisiana~30K0.97×
27Alaska~5K0.97×
28Oklahoma~20K0.96×
29Idaho~10K0.96×
30Kansas~20K0.95×
31Nebraska~10K0.94×
32New Hampshire~8K0.94×
33Indiana~40K0.93×
34Montana~6K0.93×
35Missouri~30K0.92×
36Delaware~6K0.92×
37South Dakota~5K0.91×
38Wisconsin~30K0.90×
39Michigan~50K0.89×
40Kentucky~20K0.89×
41North Dakota~4K0.89×
42Tennessee~40K0.88×
43Ohio~60K0.87×
44Alabama~30K0.87×
45Vermont~3K0.87×
46Mississippi~20K0.86×
47Maine~7K0.86×
48Arkansas~20K0.84×
49Iowa~20K0.83×
50West Virginia~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Rio de Janeiro, United States
0.82×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Rio de Janeiro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Rio de Janeiro audience
#·InterestCategoryAffinity×
01uolTechnology & Electronics57.38×
02Gusttavo LimaMusic & Radio39.75×
03Campeonato Brasileiro Série BSports39.65×
04Rede GloboMovies & TV29.04×
05Cruzeiro Esporte ClubeSports22.63×
06Allison JanneyMovies & TV20.00×
07Copa LibertadoresSports20.00×
08Kiernan ShipkaMovies & TV13.96×
09AikidoSports11.66×
10SambaMusic & Radio10.52×
11Ligue 1Sports10.42×
12JudoSports8.87×
13Web serverTechnology & Electronics8.56×
14The HillsMovies & TV7.42×
15Anthony JoshuaSports7.26×
16Carl's Jr.Food & Beverages5.89×
17Anne HathawayMovies & TV5.24×
18GrapplingSports5.20×
19FIFA World CupSports4.30×
20Sam's ClubShopping2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Rio de Janeiro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Rio de Janeiro audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.79×
PatriotismCONSERVATISM2.51×
SpiritualityBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Rio de Janeiro audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Family OrientationCONSERVATISM0.73×
IndividualismJOY0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Rio de Janeiro have in United States?

Rio de Janeiro has an estimated audience of 2,227,356 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Rio de Janeiro fans?

45.4% of Rio de Janeiro fans are female, 54.6% are male, with an average age of 37.3 years.

03

Which brands do Rio de Janeiro fans like most?

Rio de Janeiro fans show strongest brand affinity for uol (57.38×), FIFA World Cup (4.3×), and Web server (8.56×) over the country average.

04

Where do Rio de Janeiro fans live in United States?

Rio de Janeiro fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Rio de Janeiro fans also like?

Beyond Rio de Janeiro itself, the audience over-indexes on FIFA World Cup (4.3×), Web server (8.56×), Judo (8.87×), and Allison Janney (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Rio de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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