Rio de Janeiro Audience in Germany
Rio de Janeiro has an estimated audience of 359,593 people in Germany. 48.3% are female, 51.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Curcuma, Motion Picture Association of America, Nationality, Buying and Selling Real Estate, Umrah & Hajj.
The average Rio de Janeiro fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Curcuma, Motion Picture Association of America, Nationality, with strongest over-indexing on Curcuma (20.18× the country average). Demographically, the Rio de Janeiro audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Mindfulness, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Rio de Janeiro fans
| Metric | Value |
|---|---|
| Female | 48.3% |
| Male | 51.7% |
| Average age | 37.6 |
| Estimated audience size | 359,593 |
Audience persona
The typical Rio de Janeiro fan in Germany is balanced, around 37.6 years old, with strong Mindfulness tendencies and a notable affinity for Curcuma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 87,254 | 1.11× |
| Bayern | 69,750 | 1.21× |
| Baden-Württemberg | 61,333 | 1.25× |
| Hessen | 35,754 | 1.3× |
| Niedersachsen | 34,286 | 0.98× |
| Berlin | 20,152 | 1.25× |
| Rheinland-Pfalz | 18,072 | 1× |
| Sachsen | 15,899 | 0.9× |
| Schleswig-Holstein | 11,446 | 0.89× |
| Hamburg | 9,511 | 1.17× |
| Brandenburg | 8,835 | 0.79× |
| Thüringen | 7,849 | 0.86× |
| Sachsen-Anhalt | 6,897 | 0.74× |
| Mecklenburg-Vorpommern | 5,435 | 0.79× |
| Saarland | 3,726 | 0.84× |
| Bremen | 2,794 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curcuma | 20.18× | Food & Beverages |
| Motion Picture Association of America | 18.77× | Movies & TV |
| Nationality | 6.82× | Politics & Society |
| Buying and Selling Real Estate | 11.77× | Home & Garden |
| Umrah & Hajj | 32.24× | Politics & Society |
| Buying a House | 8.78× | Home & Garden |
| South Yorkshire | 23.79× | Travel & Leisure |
| Kodi (software) | 3.68× | Technology & Electronics |
| Unique Gifts | 1.59× | Shopping |
| CAC 40 | 1.67× | Business & Career |
| Google Home | 6.55× | Technology & Electronics |
| Preacher (comics) | 7.41× | Literature |
| Gudrun Sjödén | 3.24× | Fashion & Accessoires |
| Nurse education | 2.44× | Kids & Family |
| Product design | 1.54× | Business & Career |
| Commercial mortgage | 1.84× | Business & Career |
| Jalebi | 11.67× | Food & Beverages |
| 3D printing | 1.85× | Technology & Electronics |
| Home Delivery | 2.29× | Food & Beverages |
| Humulus lupulus | 12.56× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.56 |
| Sports Activity | POWER | 1.74 |
| Pet Ownership | JOY | 1.66 |
| Travelling | THRILL | 1.63 |
| Quality Awareness | PREMIUM | 1.59 |
| Extroversion | THRILL | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 61.8% |
| United States | 5.7% |
| Italy | 4.1% |
See Rio de Janeiro audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Rio de Janeiro have in Germany?
Rio de Janeiro has an estimated audience of 359,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rio de Janeiro fans?
48.3% of Rio de Janeiro fans are female, 51.7% are male, with an average age of 37.6 years.
Which brands do Rio de Janeiro fans like most?
Rio de Janeiro fans show strongest brand affinity for Curcuma (20.18×), Motion Picture Association of America (18.77×), and Nationality (6.82×) over the country average.
Where do Rio de Janeiro fans live in Germany?
Rio de Janeiro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 87,254), Bayern (reach 69,750), and Baden-Württemberg (reach 61,333). These three regions account for the largest share of the active audience.
What other brands do Rio de Janeiro fans also like?
Beyond Rio de Janeiro itself, the audience over-indexes on Motion Picture Association of America (18.77×), Nationality (6.82×), Buying and Selling Real Estate (11.77×), and Umrah & Hajj (32.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rio de Janeiro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.