A data profile of the people who buy, follow and care about Watch in Portugal — modelled from more than twelve digital signal sources. Watch has an estimated audience of 1,835,381 people in Portugal.
Watch has an estimated audience of 1,835,381 people in Portugal. 61.4% are female, 38.6% are male, average age 47.1. Top brand affinities: WhatsApp, Fnac, Airbnb, Lingerie, Sunglasses.
Top brand affinities include WhatsApp, Fnac, Airbnb, with strongest over-indexing on WhatsApp (1.59× the country average).
Demographically, the Watch audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Watch fan in Portugal is more female, around 47.1 years old, with strong Luxury Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Watch profile in Portugal.
61.4% are female, 38.6% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 47.1 |
| Estimated audience size | 1,835,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 43% |
of the worldwide Watch audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 9.1% |
| China | 5.0% |
The strongest cross-interests of the Watch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Linux | Technology & Electronics | 2.42× | ||
| 02 | Michael Kors | Fashion & Accessoires | 2.07× | ||
| 03 | Balenciaga | Fashion & Accessoires | 1.99× | ||
| 04 | Calvin Klein | Fashion & Accessoires | 1.88× | ||
| 05 | Prada | Fashion & Accessoires | 1.83× | ||
| 06 | Costume jewelry | Fashion & Accessoires | 1.80× | ||
| 07 | Louis Vuitton | Fashion & Accessoires | 1.80× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.73× | ||
| 09 | Art museum | Arts & Culture | 1.69× | ||
| 10 | Purchase discount | Shopping | 1.67× | ||
| 11 | Fashion show | Fashion & Accessoires | 1.67× | ||
| 12 | Sunglasses | Fashion & Accessoires | 1.65× | ||
| 13 | Black Friday (shopping) | Shopping | 1.63× | ||
| 14 | Contemporary art | Arts & Culture | 1.60× | ||
| 15 | Internet & Social Media | 1.59× | |||
| 16 | Sportswear (activewear) | Fashion & Accessoires | 1.57× | ||
| 17 | Airbnb | Travel & Leisure | 1.56× | ||
| 18 | EDreams | Travel & Leisure | 1.56× | ||
| 19 | Eyewear | Fashion & Accessoires | 1.56× | ||
| 20 | Fnac | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.67× | |
| Quality Awareness | PREMIUM | 1.26× | |
| Early Adopter Mentality | POWER | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.