A data profile of the people who buy, follow and care about Watch in India — modelled from more than twelve digital signal sources. Watch has an estimated audience of 10,031,058 people in India.
Watch has an estimated audience of 10,031,058 people in India. 27.8% are female, 72.2% are male, average age 29.6. Top brand affinities: Chennai, Pakistan national cricket team, England cricket team, Kolkata Knight Riders, Embroidery.
Top brand affinities include Chennai, Pakistan national cricket team, England cricket team, with strongest over-indexing on Chennai (1.63× the country average).
Demographically, the Watch audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.
The typical Watch fan in India is more male, around 29.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Chennai.
The key figures that characterise the Watch profile in India.
27.8% are female, 72.2% are male, average age 29.6.
| Metric | Value |
|---|---|
| Female | 27.8% |
| Male | 72.2% |
| Average age | 29.6 |
| Estimated audience size | 10,031,058 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 31% | |
| 30-39 | 15% | |
| 40-49 | 8% | |
| 50+ | 6% |
of the worldwide Watch audience comes from India.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 9.1% |
| China | 5.0% |
The strongest cross-interests of the Watch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crochet | Home & Garden | 2.35× | ||
| 02 | Sewing machine | Home & Garden | 2.21× | ||
| 03 | Telegram | Internet & Social Media | 2.21× | ||
| 04 | Xiaomi | Technology & Electronics | 2.06× | ||
| 05 | England cricket team | Sports | 1.94× | ||
| 06 | Pakistan national cricket team | Sports | 1.93× | ||
| 07 | Mahesh Babu | Movies & TV | 1.91× | ||
| 08 | Star Plus | Movies & TV | 1.89× | ||
| 09 | Bigg Boss | Movies & TV | 1.79× | ||
| 10 | True Detective | Movies & TV | 1.78× | ||
| 11 | Weaving | Fashion & Accessoires | 1.78× | ||
| 12 | Big Bash League | Sports | 1.76× | ||
| 13 | Embroidery | Home & Garden | 1.74× | ||
| 14 | BSE SENSEX | Business & Career | 1.71× | ||
| 15 | Alia Bhatt | Movies & TV | 1.68× | ||
| 16 | Chennai | Travel & Leisure | 1.63× | ||
| 17 | Ranveer Singh | Movies & TV | 1.57× | ||
| 18 | Shah Rukh Khan | Movies & TV | 1.57× | ||
| 19 | Party dress | Fashion & Accessoires | 1.52× | ||
| 20 | Kolkata Knight Riders | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.45× | |
| Quality Awareness | PREMIUM | 1.37× | |
| Early Adopter Mentality | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Tradition | CONSERVATISM | 0.74× | |
| Community Orientation | OPEN | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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