A data profile of the people who buy, follow and care about Watch in Denmark — modelled from more than twelve digital signal sources. Watch has an estimated audience of 729,709 people in Denmark.
Watch has an estimated audience of 729,709 people in Denmark. 43.4% are female, 56.6% are male, average age 43.0. Top brand affinities: Linux, Bracelet, Rolex, Sunglasses, Luxury real estate.
Top brand affinities include Linux, Bracelet, Rolex, with strongest over-indexing on Linux (3.41× the country average).
Demographically, the Watch audience skews more male with an average age of 43.0, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
The typical Watch fan in Denmark is more male, around 43.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Linux.
The key figures that characterise the Watch profile in Denmark.
43.4% are female, 56.6% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 43.0 |
| Estimated audience size | 729,709 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 15% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Watch audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 13.8% |
| Japan | 9.1% |
| China | 5.0% |
The strongest cross-interests of the Watch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Linux | Technology & Electronics | 3.41× | ||
| 02 | TAG Heuer | Fashion & Accessoires | 3.41× | ||
| 03 | Hublot | Fashion & Accessoires | 3.41× | ||
| 04 | Watchmaker | Fashion & Accessoires | 3.41× | ||
| 05 | Rolex | Fashion & Accessoires | 3.28× | ||
| 06 | Bracelet | Fashion & Accessoires | 2.77× | ||
| 07 | Cartier | Fashion & Accessoires | 2.33× | ||
| 08 | Wedding ring | Fashion & Accessoires | 2.22× | ||
| 09 | Milan | Travel & Leisure | 2.22× | ||
| 10 | Costume jewelry | Fashion & Accessoires | 2.15× | ||
| 11 | Mango | Shopping | 2.14× | ||
| 12 | Hamburger | Food & Beverages | 2.04× | ||
| 13 | Luxury real estate | Business & Career | 2.02× | ||
| 14 | Pasta | Food & Beverages | 1.98× | ||
| 15 | Sunglasses | Fashion & Accessoires | 1.85× | ||
| 16 | Wedding dress | Fashion & Accessoires | 1.83× | ||
| 17 | Deal of the day | Shopping | 1.78× | ||
| 18 | Steak | Food & Beverages | 1.72× | ||
| 19 | Intersport | Shopping | 1.64× | ||
| 20 | Uniqlo | Shopping | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.48× | |
| Early Adopter Mentality | POWER | 1.37× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Sustainability | BALANCE | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Watch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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