Rascasse Audience Intelligence

Plus Size Fashion Audience in United States

A data profile of the people who buy, follow and care about Plus Size Fashion in United States — modelled from more than twelve digital signal sources. Plus Size Fashion has an estimated audience of 4,107,670 people in United States.

#4262among Topic in United States#383in Fashion & Accessoires

The average Plus Size Fashion fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include 24 (TV series), Napoleon Dynamite, Torrid, with strongest over-indexing on 24 (TV series) (30.65× the country average).

Demographically, the Plus Size Fashion audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plus Size Fashion fan in United States is more female, around 31.6 years old, with strong Price Sensitivity tendencies and a notable affinity for 24 (TV series).

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plus Size Fashion profile in United States.

Audience size
4.1M
in United States
Gender
84.3%♀
15.7% male
Age
31.6
average years
Country rank
#7882
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plus Size Fashion fans

84.3% are female, 15.7% are male, average age 31.6.

Fig. 02

Gender split

84.3%
Female
15.7%
Male
Demographic split for Plus Size Fashion audience in United States
MetricValue
Female84.3%
Male15.7%
Average age31.6
Estimated audience size4,107,670
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the Plus Size Fashion audience in United States
Age bracketShare%
16-1934%
20-2929%
30-3919%
40-4913%
50+5%
Fig. 04

Worldwide distribution

26.9%

of the worldwide Plus Size Fashion audience comes from United States.

Worldwide audience distribution share by country for Plus Size Fashion
CountryShare
United States26.9%
Brazil7.4%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plus Size Fashion audience in United States is strongest.

Fig. 05

Top regions by affinity

Plus Size Fashion fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K2.56×
02Mississippi~70K2.17×
03Louisiana~100K2.00×
04Tennessee~100K1.53×
05South Carolina~90K1.53×
06Georgia~200K1.52×
07Arkansas~40K1.28×
08Michigan~100K1.22×
09Maryland~90K1.22×
10North Carolina~100K1.19×
11Ohio~100K1.06×
12Oregon~50K1.05×
13Indiana~80K1.04×
14Missouri~70K1.03×
15Virginia~100K1.02×
16Kentucky~50K1.02×
17West Virginia~20K1.01×
18Washington, District of Columbia~10K0.98×
19Delaware~10K0.98×
20Alaska~9K0.98×
21Illinois~100K0.97×
22Oklahoma~40K0.96×
23Iowa~30K0.94×
24Nebraska~20K0.94×
25New York~200K0.93×
26Pennsylvania~100K0.93×
27North Dakota~8K0.93×
28Washington~80K0.92×
29Wisconsin~60K0.92×
30Vermont~7K0.92×
31Minnesota~50K0.91×
32Maine~10K0.91×
33Rhode Island~10K0.91×
34Kansas~30K0.90×
35New Hampshire~10K0.90×
36South Dakota~9K0.90×
37Montana~10K0.89×
38Texas~300K0.88×
39Connecticut~40K0.88×
40New Mexico~20K0.87×
41Idaho~20K0.85×
42Hawaii~10K0.85×
43Utah~30K0.83×
44New Jersey~80K0.81×
45Nevada~30K0.81×
46Massachusetts~60K0.79×
47California~400K0.78×
48Florida~200K0.78×
49Arizona~60K0.75×
50Colorado~50K0.72×
Fig. 06

Affinity by region

Affinity by region — Plus Size Fashion, United States
0.72×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plus Size Fashion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plus Size Fashion audience
#·InterestCategoryAffinity×
01sheegoFashion & Accessoires206.24×
0224 (TV series)Movies & TV30.65×
03House of Cards (U.S. TV series)Movies & TV20.30×
04Napoleon DynamiteMovies & TV20.00×
05TorridFashion & Accessoires12.86×
06International educationBusiness & Career10.43×
07Jeremy Allen WhiteMovies & TV8.67×
08Desperate HousewivesMovies & TV7.57×
09Dennis QuaidMovies & TV7.10×
10SnappedMovies & TV6.61×
11True DetectiveMovies & TV5.68×
12Formal wearFashion & Accessoires4.85×
13Sex and the CityMovies & TV3.91×
14Cyber MondayShopping3.29×
15Deal of the dayShopping2.95×
16Black Friday (shopping)Shopping2.42×
17MarshallsFashion & Accessoires2.26×
18Macy'sShopping1.87×
19TikTokInternet & Social Media1.65×
20Luxury goodsFashion & Accessoires1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plus Size Fashion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plus Size Fashion audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.66×
Community OrientationOPEN1.58×
Luxury OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plus Size Fashion audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.70×
Risk AppetiteTHRILL0.72×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plus Size Fashion have in United States?

Plus Size Fashion has an estimated audience of 4,107,670 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plus Size Fashion fans?

84.3% of Plus Size Fashion fans are female, 15.7% are male, with an average age of 31.6 years.

03

Which brands do Plus Size Fashion fans like most?

Plus Size Fashion fans show strongest brand affinity for 24 (TV series) (30.65×), Napoleon Dynamite (20×), and Torrid (12.86×) over the country average.

04

Where do Plus Size Fashion fans live in United States?

Plus Size Fashion fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plus Size Fashion fans also like?

Beyond Plus Size Fashion itself, the audience over-indexes on Napoleon Dynamite (20×), Torrid (12.86×), sheego (206.24×), and House of Cards (U.S. TV series) (20.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Plus Size Fashion audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plus Size Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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