Plus Size Fashion Audience in United States

Plus Size Fashion logo

Plus Size Fashion has an estimated audience of 4,107,670 people in United States. 84.3% are female, 15.7% are male, average age 31.6. Top regions: California, Texas, Georgia. Top brand affinities: Lulu 黃路梓茵, Historic site, Staycation, The Halal Guys, Vocal harmony.

The average Plus Size Fashion fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Georgia. Top brand affinities include Lulu 黃路梓茵, Historic site, Staycation, with strongest over-indexing on Lulu 黃路梓茵 (7.03× the country average). Demographically, the Plus Size Fashion audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Plus Size Fashion fans

Demographic split for Plus Size Fashion audience in United States
MetricValue
Female84.3%
Male15.7%
Average age31.6
Estimated audience size4,107,670

Audience persona

The typical Plus Size Fashion fan in United States is more female, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Plus Size Fashion in United States
RegionReachAffinity
California320,6380.71×
Texas311,8450.88×
Georgia226,2511.79×
Florida216,8660.78×
New York211,9940.92×
Alabama187,2293.26×
North Carolina157,8721.28×
Michigan153,9751.43×
Tennessee150,7561.83×
Louisiana133,8542.53×
Ohio132,7791.05×
Illinois130,1370.95×
South Carolina111,2341.8×
Pennsylvania108,2450.78×
Virginia94,0920.94×
Mississippi93,3872.76×
Maryland78,6611.11×
Washington76,3100.93×
New Jersey72,0390.69×
Missouri63,9280.97×
Indiana62,9390.84×
Massachusetts58,2560.72×
Arizona55,8520.67×
Arkansas50,4221.49×
Oregon50,3921.07×
Wisconsin50,1130.81×
Minnesota48,5470.82×
Kentucky46,4640.9×
Oklahoma43,3650.95×
Colorado41,4420.64×
Connecticut29,4480.71×
Iowa27,6820.82×
Nevada27,1170.68×
Utah24,0020.65×
Kansas22,4060.69×
Nebraska16,6230.81×
West Virginia15,2860.8×
New Mexico14,9360.73×
Idaho11,9680.58×
New Hampshire10,6780.66×
Washington, District of Columbia10,4280.84×
Hawaii9,9670.56×
Delaware9,9440.88×
Maine9,5120.65×
Rhode Island8,7250.67×
Alaska8,2900.94×
Montana6,3600.56×
South Dakota5,7070.6×
North Dakota5,0010.59×
Vermont4,6810.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plus Size Fashion audience
BrandAffinityCategory
Lulu 黃路梓茵7.03×Movies & TV
Historic site10.75×Arts & Culture
Staycation5.62×Home & Garden
The Halal Guys9.37×Food & Beverages
Vocal harmony6.11×Music & Radio
Grinch5.11×Movies & TV
Voltron: Legendary Defender19.97×Movies & TV
Home equity2.2×Home & Garden
Fairy godmother8.14×Literature
Sugar glass32.65×Food & Beverages
South Asian cuisine9.32×Food & Beverages
Harlow11.96×Travel & Leisure
Mathcore7.75×Music & Radio
Goop4.88×Internet & Social Media
Bank account2.19×Business & Career
Hipster7.27×Politics & Society
John Havlicek11.72×Sports
Governor of Michigan5.5×Politics & Society
TV Fanatic7.1×Movies & TV
Admiralty27.73×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plus Size Fashion audience
TraitClusterScore
Luxury OrientationPREMIUM4.25
LGBTQ+ IdentityOPEN1.62
Design AffinityPREMIUM1.57
Community OrientationOPEN1.33
Pet OwnershipJOY1.28
MindfulnessBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Plus Size Fashion
CountryShare
United States26.9%
Brazil7.4%
Japan7.2%

See Plus Size Fashion audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Plus Size Fashion have in United States?

Plus Size Fashion has an estimated audience of 4,107,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Plus Size Fashion fans?

84.3% of Plus Size Fashion fans are female, 15.7% are male, with an average age of 31.6 years.

Which brands do Plus Size Fashion fans like most?

Plus Size Fashion fans show strongest brand affinity for Lulu 黃路梓茵 (7.03×), Historic site (10.75×), and Staycation (5.62×) over the country average.

Where do Plus Size Fashion fans live in United States?

Plus Size Fashion fans in United States are most concentrated in California (reach 320,638), Texas (reach 311,845), and Georgia (reach 226,251). These three regions account for the largest share of the active audience.

What other brands do Plus Size Fashion fans also like?

Beyond Plus Size Fashion itself, the audience over-indexes on Historic site (10.75×), Staycation (5.62×), The Halal Guys (9.37×), and Vocal harmony (6.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plus Size Fashion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.