Kashrut Audience in United States

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Kashrut has an estimated audience of 2,279,286 people in United States. 69.1% are female, 30.9% are male, average age 40.6. Top regions: California, New York, Florida. Top brand affinities: Bank account, Home equity, Christmas Gifts, Historic site, JDSU.

The average Kashrut fan in United States is 40.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Bank account, Home equity, Christmas Gifts, with strongest over-indexing on Bank account (3.88× the country average). Demographically, the Kashrut audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Kashrut fans

Demographic split for Kashrut audience in United States
MetricValue
Female69.1%
Male30.9%
Average age40.6
Estimated audience size2,279,286

Audience persona

The typical Kashrut fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Kashrut in United States
RegionReachAffinity
California212,1510.85×
New York196,8261.55×
Florida165,5421.07×
Texas165,0450.84×
North Carolina81,1881.18×
Pennsylvania78,0191.02×
Illinois73,9600.97×
Georgia72,2141.03×
Ohio66,7970.95×
New Jersey63,6251.1×
Massachusetts57,3341.28×
Virginia56,4891.02×
Michigan50,3090.84×
Washington48,4551.06×
Arizona44,8390.96×
Maryland42,6521.09×
Tennessee42,1870.92×
Alabama39,1331.23×
Missouri39,0631.06×
Indiana35,1150.84×
Minnesota33,8241.04×
Wisconsin28,7190.84×
South Carolina28,2480.82×
Colorado28,0930.78×
Connecticut25,6541.12×
Kentucky25,5340.89×
Oregon24,7450.95×
Louisiana23,2330.79×
Oklahoma22,7020.9×
Utah17,7420.87×
Arkansas17,1340.91×
Kansas17,0790.95×
Nevada16,8470.76×
Iowa16,6640.89×
Washington, District of Columbia13,7402.01×
Mississippi12,4430.66×
West Virginia10,2720.97×
Nebraska9,5310.83×
Idaho9,4860.83×
New Mexico9,4810.83×
Rhode Island7,7641.07×
Maine7,7600.95×
Hawaii7,7020.79×
New Hampshire7,6180.85×
Alaska6,1511.26×
South Dakota5,7331.09×
Montana5,3620.85×
Vermont5,2251.31×
North Dakota5,1531.1×
Wyoming4,9861.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Kashrut audience
BrandAffinityCategory
Bank account3.88×Business & Career
Home equity2.33×Home & Garden
Christmas Gifts5.5×Kids & Family
Historic site3.67×Arts & Culture
JDSU2.28×Business & Career
Birthday Gifts2.22×Kids & Family
Unique Gifts1.55×Shopping
Isothermal process17.79×Business & Career
Staycation1.89×Home & Garden
Mathcore3.89×Music & Radio
Torchlight11.94×Games
Mothercare1.56×Kids & Family
Jesse Plemons1.62×Movies & TV
Vocal harmony2.11×Music & Radio
Goop2.41×Internet & Social Media
Hibachi3.54×Food & Beverages
Bounce (film)5.63×Movies & TV
Fairy godmother3.22×Literature
Gilt.com3.5×Shopping
Governor of Michigan3.06×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Kashrut audience
TraitClusterScore
Healthy LifestyleBALANCE2.34
Design AffinityPREMIUM1.55
DIY MentalityTHRILL1.49
Luxury OrientationPREMIUM1.48
SpiritualityBALANCE1.39
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for Kashrut
CountryShare
United States45.9%
Israel30.9%
Italy3.7%

See Kashrut audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Kashrut have in United States?

Kashrut has an estimated audience of 2,279,286 people in United States, concentrated in California and New York.

What is the gender split and age of Kashrut fans?

69.1% of Kashrut fans are female, 30.9% are male, with an average age of 40.6 years.

Which brands do Kashrut fans like most?

Kashrut fans show strongest brand affinity for Bank account (3.88×), Home equity (2.33×), and Christmas Gifts (5.5×) over the country average.

Where do Kashrut fans live in United States?

Kashrut fans in United States are most concentrated in California (reach 212,151), New York (reach 196,826), and Florida (reach 165,542). These three regions account for the largest share of the active audience.

What other brands do Kashrut fans also like?

Beyond Kashrut itself, the audience over-indexes on Home equity (2.33×), Christmas Gifts (5.5×), Historic site (3.67×), and JDSU (2.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Kashrut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.