Rascasse Audience Intelligence

Kashrut Audience in United States

A data profile of the people who buy, follow and care about Kashrut in United States — modelled from more than twelve digital signal sources. Kashrut has an estimated audience of 2,279,286 people in United States.

#5902among Topic in United States#466in Health

The average Kashrut fan in United States is 40.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Napoleon Dynamite, Orthodox Judaism, Paleolithic diet, with strongest over-indexing on Napoleon Dynamite (17.79× the country average).

Demographically, the Kashrut audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Kashrut fan in United States is more female, around 40.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Napoleon Dynamite.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Kashrut profile in United States.

Audience size
2.3M
in United States
Gender
69.1%♀
30.9% male
Age
40.6
average years
Country rank
#12813
Topic in United States
Fig. 01

Search interest · 12-month trend

+79%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Kashrut fans

69.1% are female, 30.9% are male, average age 40.6.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Kashrut audience in United States
MetricValue
Female69.1%
Male30.9%
Average age40.6
Estimated audience size2,279,286
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Kashrut audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

45.9%

of the worldwide Kashrut audience comes from United States.

Worldwide audience distribution share by country for Kashrut
CountryShare
United States45.9%
Israel30.9%
Italy3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Kashrut audience in United States is strongest.

Fig. 05

Top regions by affinity

Kashrut fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.46×
02Washington, District of Columbia~10K1.41×
03Massachusetts~60K1.27×
04New Jersey~60K1.12×
05Vermont~4K1.12×
06Connecticut~30K1.11×
07Maryland~40K1.09×
08Oregon~30K1.08×
09Alaska~5K1.08×
10Washington~50K1.05×
11Maine~9K1.05×
12North Carolina~70K1.04×
13Pennsylvania~80K1.03×
14North Dakota~5K1.02×
15Missouri~40K1.01×
16Minnesota~30K1.01×
17Alabama~30K1.01×
18Rhode Island~7K1.01×
19South Dakota~5K1.01×
20New Mexico~10K1.00×
21West Virginia~10K1.00×
22New Hampshire~9K1.00×
23Florida~200K0.99×
24Georgia~70K0.99×
25Virginia~50K0.99×
26Montana~6K0.98×
27Delaware~6K0.98×
28Kansas~20K0.97×
29Idaho~10K0.97×
30California~200K0.96×
31Tennessee~40K0.96×
32Hawaii~9K0.96×
33Illinois~70K0.95×
34Iowa~20K0.95×
35Colorado~30K0.94×
36Arkansas~20K0.94×
37Wisconsin~30K0.93×
38Kentucky~30K0.93×
39Utah~20K0.93×
40Nebraska~10K0.93×
41Ohio~60K0.92×
42Arizona~40K0.92×
43Michigan~50K0.91×
44Oklahoma~20K0.91×
45Nevada~20K0.90×
46Mississippi~20K0.90×
47Indiana~40K0.88×
48South Carolina~30K0.88×
49Louisiana~30K0.88×
50Texas~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Kashrut, United States
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Kashrut audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Kashrut audience
#·InterestCategoryAffinity×
01Napoleon DynamiteMovies & TV17.79×
02Orthodox JudaismPolitics & Society17.79×
03ColumboMovies & TV17.79×
04RegusBusiness & Career17.79×
05AmarettoFood & Beverages17.79×
06Chef BoyardeeFood & Beverages17.79×
07SmuleMusic & Radio14.11×
08Japanese whiskyFood & Beverages10.65×
09Paleolithic dietHealth5.96×
10JudaismPolitics & Society3.72×
11New York PostNews3.55×
12Drudge ReportSports3.32×
13Sugar substituteFood & Beverages3.24×
14Vinyl RecordsMusic & Radio3.18×
15Microwave ovenHome & Garden2.24×
16ExpediaTravel & Leisure2.07×
17InnovationBusiness & Career2.05×
18Trader Joe'sShopping1.73×
19BreakfastFood & Beverages1.65×
20Do it yourself (DIY)Home & Garden1.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Kashrut audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Kashrut audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.39×
SpiritualityBALANCE1.57×
IndulgenceJOY1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Kashrut audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
Pet OwnershipJOY0.86×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Kashrut have in United States?

Kashrut has an estimated audience of 2,279,286 people in United States, concentrated in California and New York.

02

What is the gender split and age of Kashrut fans?

69.1% of Kashrut fans are female, 30.9% are male, with an average age of 40.6 years.

03

Which brands do Kashrut fans like most?

Kashrut fans show strongest brand affinity for Napoleon Dynamite (17.79×), Orthodox Judaism (17.79×), and Paleolithic diet (5.96×) over the country average.

04

Where do Kashrut fans live in United States?

Kashrut fans in United States are most concentrated in California (reach ~200K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Kashrut fans also like?

Beyond Kashrut itself, the audience over-indexes on Orthodox Judaism (17.79×), Paleolithic diet (5.96×), Columbo (17.79×), and New York Post (3.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Kashrut audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Kashrut. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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