Mexican street food Audience in United States

Mexican street food logo

Mexican street food has an estimated audience of 2,887,508 people in United States. 60.6% are female, 39.4% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Nurse educator, Mathcore, Google Home, Nationality.

The average Mexican street food fan in United States is 35.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Nurse educator, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Mexican street food audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

Demographics of Mexican street food fans

Demographic split for Mexican street food audience in United States
MetricValue
Female60.6%
Male39.4%
Average age35.9
Estimated audience size2,887,508

Audience persona

The typical Mexican street food fan in United States is more female, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Mexican street food in United States
RegionReachAffinity
California492,4801.55×
Texas445,1301.79×
Florida219,9231.12×
New York141,3590.88×
Illinois107,3871.12×
Georgia104,0231.17×
North Carolina96,7671.11×
Washington84,9641.47×
Virginia72,6811.03×
Michigan71,3270.94×
Pennsylvania70,8990.73×
Maryland65,4501.32×
Ohio60,0450.68×
Arizona59,6631.01×
Massachusetts56,9951×
New Jersey55,2470.75×
Nevada52,8421.89×
Missouri48,5461.04×
Tennessee48,4390.84×
Indiana45,7680.87×
Colorado43,8690.96×
South Carolina43,0590.99×
Wisconsin40,9700.94×
Minnesota39,7290.96×
Oregon38,6601.17×
Kansas33,7721.48×
Kentucky32,9830.91×
Oklahoma32,2731.01×
Louisiana30,4870.82×
Connecticut30,4061.05×
Utah26,8541.04×
Alabama21,8750.54×
Arkansas17,7690.75×
Iowa16,5480.7×
Idaho14,7041.02×
New Mexico14,2000.98×
Mississippi13,5730.57×
Hawaii11,4450.92×
Nebraska10,9440.76×
Washington, District of Columbia9,1021.05×
West Virginia8,8460.66×
New Hampshire7,7750.68×
Montana7,1820.9×
Alaska7,0621.14×
Rhode Island7,0380.77×
South Dakota6,5830.99×
Maine6,5650.63×
North Dakota6,4101.08×
Delaware6,3030.79×
Wyoming5,7251.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mexican street food audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Nurse educator18.19×Kids & Family
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Nationality3.79×Politics & Society
Historic site5.88×Arts & Culture
Progressive rock2.47×Music & Radio
The Historian16.48×Literature
Carnival of Souls20×Movies & TV
Bully (2011 film)6.06×Movies & TV
Voltron: Legendary Defender12.9×Movies & TV
Eurail16.57×Cars & Mobility
Canis6.98×Pets & Animals
South Asian cuisine6.02×Food & Beverages
JDSU2.01×Business & Career
Parral, Chihuahua9.01×Travel & Leisure
Jesse Plemons2.01×Movies & TV
Kendra Scott1.7×Fashion & Accessoires
Home staging2.94×Home & Garden
Grammarly2.5×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mexican street food audience
TraitClusterScore
Urban LifestyleOPEN1.64
IndulgenceJOY1.57
Price SensitivityPREMIUM1.24
LGBTQ+ IdentityOPEN1.23
Convenience OrientationPREMIUM1.18
Design AffinityPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Mexican street food
CountryShare
United States49.2%
Mexico20.8%
Colombia2.8%

See Mexican street food audiences in other countries

More Cuisine audiences in United States

Frequently asked questions

How many fans does Mexican street food have in United States?

Mexican street food has an estimated audience of 2,887,508 people in United States, concentrated in California and Texas.

What is the gender split and age of Mexican street food fans?

60.6% of Mexican street food fans are female, 39.4% are male, with an average age of 35.9 years.

Which brands do Mexican street food fans like most?

Mexican street food fans show strongest brand affinity for Keene, New Hampshire (675×), Nurse educator (18.19×), and Mathcore (17.5×) over the country average.

Where do Mexican street food fans live in United States?

Mexican street food fans in United States are most concentrated in California (reach 492,480), Texas (reach 445,130), and Florida (reach 219,923). These three regions account for the largest share of the active audience.

What other brands do Mexican street food fans also like?

Beyond Mexican street food itself, the audience over-indexes on Nurse educator (18.19×), Mathcore (17.5×), Google Home (11.65×), and Nationality (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexican street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.