Rascasse Audience Intelligence

Mexican street food Audience in United States

A data profile of the people who buy, follow and care about Mexican street food in United States — modelled from more than twelve digital signal sources. Mexican street food has an estimated audience of 2,887,508 people in United States.

#32among Cuisine in United States#5219among Topic in United States#660in Food & Beverages

The average Mexican street food fan in United States is 35.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Napoleon Dynamite, Street food, with strongest over-indexing on Google Maps (5.76× the country average).

Demographically, the Mexican street food audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mexican street food fan in United States is more female, around 35.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Google Maps.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mexican street food profile in United States.

Audience size
2.9M
in United States
Gender
60.6%♀
39.4% male
Age
35.9
average years
Country rank
#10632
Topic in United States
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mexican street food fans

60.6% are female, 39.4% are male, average age 35.9.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Mexican street food audience in United States
MetricValue
Female60.6%
Male39.4%
Average age35.9
Estimated audience size2,887,508
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Mexican street food audience in United States
Age bracketShare%
16-1924%
20-2923%
30-3923%
40-4919%
50+10%
Fig. 04

Worldwide distribution

49.2%

of the worldwide Mexican street food audience comes from United States.

Worldwide audience distribution share by country for Mexican street food
CountryShare
United States49.2%
Mexico20.8%
Colombia2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mexican street food audience in United States is strongest.

Fig. 05

Top regions by affinity

Mexican street food fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~70K2.40×
02California~500K1.69×
03Arizona~90K1.53×
04Texas~400K1.51×
05New Mexico~20K1.49×
06Washington~70K1.24×
07Oregon~40K1.23×
08Colorado~50K1.18×
09Kansas~30K1.18×
10Illinois~100K1.16×
11Utah~30K1.15×
12Georgia~100K1.13×
13Nebraska~20K1.12×
14Oklahoma~40K1.11×
15Arkansas~30K1.07×
16Idaho~20K1.07×
17Alaska~6K1.03×
18North Carolina~90K1.02×
19New York~200K1.01×
20Washington, District of Columbia~9K1.01×
21Missouri~50K0.99×
22Hawaii~10K0.98×
23Tennessee~50K0.95×
24South Carolina~40K0.95×
25Kentucky~30K0.95×
26Maryland~50K0.93×
27Wisconsin~40K0.93×
28Montana~7K0.93×
29Indiana~50K0.91×
30New Jersey~70K0.90×
31Connecticut~30K0.90×
32South Dakota~6K0.90×
33North Dakota~5K0.90×
34Florida~200K0.89×
35Iowa~20K0.89×
36Minnesota~40K0.88×
37Delaware~7K0.88×
38Vermont~4K0.88×
39Virginia~60K0.85×
40Massachusetts~50K0.85×
41Alabama~30K0.85×
42Louisiana~30K0.85×
43Mississippi~20K0.85×
44Rhode Island~8K0.84×
45New Hampshire~9K0.83×
46West Virginia~10K0.78×
47Michigan~60K0.77×
48Maine~8K0.77×
49Pennsylvania~70K0.71×
50Ohio~60K0.69×
Fig. 06

Affinity by region

Affinity by region — Mexican street food, United States
0.69×1.00×2.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mexican street food audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mexican street food audience
#·InterestCategoryAffinity×
01Napoleon DynamiteMovies & TV20.00×
02Akame ga Kill!Literature20.00×
03RegusBusiness & Career20.00×
04CasemiroSports20.00×
05RonaldinhoSports18.51×
06LG TVTechnology & Electronics18.07×
07Dolph LundgrenMovies & TV8.19×
08WazeInternet & Social Media6.50×
09Street foodFood & Beverages6.22×
10Google MapsInternet & Social Media5.76×
11La LigaSports4.87×
12Web serverTechnology & Electronics3.69×
13WhataburgerFood & Beverages3.30×
14Spanish languagePolitics & Society2.56×
15Panda ExpressFood & Beverages2.34×
16Pizza HutFood & Beverages2.18×
17Discount storesShopping2.15×
18In-N-Out BurgerFood & Beverages2.14×
19WingstopFood & Beverages1.99×
20Domino's PizzaFood & Beverages1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mexican street food audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mexican street food audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.02×
IndulgenceJOY1.79×
Price SensitivityPREMIUM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mexican street food audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.69×
Early Adopter MentalityPOWER0.75×
TraditionCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mexican street food have in United States?

Mexican street food has an estimated audience of 2,887,508 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mexican street food fans?

60.6% of Mexican street food fans are female, 39.4% are male, with an average age of 35.9 years.

03

Which brands do Mexican street food fans like most?

Mexican street food fans show strongest brand affinity for Google Maps (5.76×), Napoleon Dynamite (20×), and Street food (6.22×) over the country average.

04

Where do Mexican street food fans live in United States?

Mexican street food fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mexican street food fans also like?

Beyond Mexican street food itself, the audience over-indexes on Napoleon Dynamite (20×), Street food (6.22×), Ronaldinho (18.51×), and Akame ga Kill! (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cuisine audiences in United States

See Mexican street food audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mexican street food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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