Rascasse Audience Intelligence

Family meal Audience in United States

A data profile of the people who buy, follow and care about Family meal in United States — modelled from more than twelve digital signal sources. Family meal has an estimated audience of 1,673,454 people in United States.

#6919among Topic in United States#984in Food & Beverages

The average Family meal fan in United States is 41.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Napoleon Dynamite, Pressure cooking, Kitchenware, with strongest over-indexing on Napoleon Dynamite (19.06× the country average).

Demographically, the Family meal audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Family meal fan in United States is more female, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Napoleon Dynamite.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family meal profile in United States.

Audience size
1.7M
in United States
Gender
79.7%♀
20.3% male
Age
41.4
average years
Country rank
#16352
Topic in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family meal fans

79.7% are female, 20.3% are male, average age 41.4.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Family meal audience in United States
MetricValue
Female79.7%
Male20.3%
Average age41.4
Estimated audience size1,673,454
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Family meal audience in United States
Age bracketShare%
16-199%
20-2923%
30-3923%
40-4926%
50+20%
Fig. 04

Worldwide distribution

73.7%

of the worldwide Family meal audience comes from United States.

Worldwide audience distribution share by country for Family meal
CountryShare
United States73.7%
Canada6.3%
United Kingdom3.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family meal audience in United States is strongest.

Fig. 05

Top regions by affinity

Family meal fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K2.17×
02Alabama~50K2.10×
03Tennessee~70K2.09×
04Kentucky~40K1.99×
05Oklahoma~30K1.66×
06South Carolina~40K1.65×
07Arkansas~20K1.62×
08Georgia~80K1.61×
09Mississippi~20K1.51×
10Arizona~50K1.47×
11Louisiana~30K1.47×
12Florida~200K1.46×
13North Carolina~70K1.43×
14Indiana~40K1.40×
15New Mexico~10K1.33×
16Ohio~70K1.32×
17Nevada~20K1.20×
18West Virginia~9K1.19×
19California~200K1.14×
20Missouri~30K1.14×
21Kansas~10K1.11×
22Nebraska~9K1.10×
23Maryland~30K1.08×
24Virginia~40K1.07×
25Colorado~30K0.97×
26Utah~10K0.94×
27South Dakota~3K0.89×
28Delaware~4K0.88×
29North Dakota~3K0.86×
30Iowa~10K0.85×
31Michigan~40K0.83×
32Vermont~2K0.82×
33Alaska~3K0.81×
34Idaho~6K0.75×
35Montana~3K0.75×
36Rhode Island~4K0.72×
37Illinois~40K0.70×
38Maine~4K0.70×
39Wisconsin~20K0.69×
40Hawaii~5K0.68×
41New Hampshire~5K0.68×
42Washington, District of Columbia~3K0.67×
43Minnesota~20K0.63×
44Connecticut~10K0.61×
45Pennsylvania~30K0.58×
46Oregon~10K0.53×
47Washington~20K0.50×
48New Jersey~20K0.47×
49New York~40K0.46×
50Massachusetts~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Family meal, United States
0.46×1.00×2.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Family meal audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Family meal audience
#·InterestCategoryAffinity×
01Napoleon DynamiteMovies & TV19.06×
02Burj KhalifaTravel & Leisure19.06×
03Pressure cookingHome & Garden15.74×
04AmazonFreshShopping9.84×
05High-net-worth individualBusiness & Career9.03×
06KitchenwareHome & Garden5.99×
07Discount TireShopping4.51×
08Deal of the dayShopping3.97×
09NordstromShopping3.13×
10CocktailFood & Beverages3.09×
11Burger KingFood & Beverages3.04×
12SubwayFood & Beverages3.02×
13Home AppliancesHome & Garden2.78×
14WineFood & Beverages2.63×
15RecipesFood & Beverages2.60×
16Fast foodFood & Beverages2.45×
17Home improvementHome & Garden2.41×
18PinterestInternet & Social Media2.26×
19CookingFood & Beverages2.13×
20Alcoholic beveragesFood & Beverages2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family meal audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family meal audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.02×
IndulgenceJOY2.83×
Convenience OrientationPREMIUM2.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family meal audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.84×
TraditionCONSERVATISM0.88×
Social Media UsageJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Family meal have in United States?

Family meal has an estimated audience of 1,673,454 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Family meal fans?

79.7% of Family meal fans are female, 20.3% are male, with an average age of 41.4 years.

03

Which brands do Family meal fans like most?

Family meal fans show strongest brand affinity for Napoleon Dynamite (19.06×), Pressure cooking (15.74×), and Kitchenware (5.99×) over the country average.

04

Where do Family meal fans live in United States?

Family meal fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Family meal fans also like?

Beyond Family meal itself, the audience over-indexes on Pressure cooking (15.74×), Kitchenware (5.99×), High-net-worth individual (9.03×), and Recipes (2.6×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Family meal audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Family meal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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