Rascasse Audience Intelligence

Wakefulness Audience in Germany

A data profile of the people who buy, follow and care about Wakefulness in Germany — modelled from more than twelve digital signal sources. Wakefulness has an estimated audience of 335,752 people in Germany.

#5808among Topic in Germany#465in Health

The average Wakefulness fan in Germany is 41.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Customer satisfaction, VfL Bochum, Non-alcoholic beverage, with strongest over-indexing on Customer satisfaction (34.29× the country average).

Demographically, the Wakefulness audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wakefulness fan in Germany is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Customer satisfaction.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wakefulness profile in Germany.

Audience size
336K
in Germany
Gender
65.1%♀
34.9% male
Age
41.5
average years
Country rank
#16010
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wakefulness fans

65.1% are female, 34.9% are male, average age 41.5.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Wakefulness audience in Germany
MetricValue
Female65.1%
Male34.9%
Average age41.5
Estimated audience size335,752
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Wakefulness audience in Germany
Age bracketShare%
16-1915%
20-2916%
30-3921%
40-4925%
50+23%
Fig. 04

Worldwide distribution

3.7%

of the worldwide Wakefulness audience comes from Germany.

Worldwide audience distribution share by country for Wakefulness
CountryShare
United States39.8%
United Kingdom7.9%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wakefulness audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wakefulness fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.12×
02Sachsen-Anhalt~10K1.11×
03Sachsen~20K1.07×
04Brandenburg~10K1.06×
05Thüringen~9K1.06×
06Mecklenburg-Vorpommern~7K1.05×
07Saarland~4K1.03×
08Hessen~30K1.01×
09Schleswig-Holstein~10K1.01×
10Rheinland-Pfalz~20K0.98×
11Hamburg~7K0.96×
12Niedersachsen~30K0.93×
13Berlin~10K0.93×
14Nordrhein-Westfalen~60K0.84×
15Baden-Württemberg~40K0.84×
16Bayern~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Wakefulness, Germany
0.81×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wakefulness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wakefulness audience
#·InterestCategoryAffinity×
01Customer satisfactionBusiness & Career34.29×
02Cisco SystemsTechnology & Electronics14.11×
03VfL BochumSports7.46×
04Frozen foodFood & Beverages6.72×
05Non-alcoholic beverageFood & Beverages6.65×
06BiochemistryBusiness & Career5.94×
07Mineral waterFood & Beverages4.11×
08Preventive healthcareHealth3.40×
09DiaryKids & Family3.09×
10RefrigeratorHome & Garden2.62×
11SC FreiburgSports2.62×
12Self-awarenessHealth2.39×
13Müller (company)Food & Beverages2.26×
14TagesschauMovies & TV2.06×
15Wetter.comHome & Garden2.06×
16DeichmannShopping1.95×
17Borussia MönchengladbachSports1.93×
18Online newspaperNews1.90×
19PostbankBusiness & Career1.78×
20PoliticsPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wakefulness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wakefulness audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.19×
Convenience OrientationPREMIUM1.89×
MindfulnessBALANCE1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wakefulness audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.70×
Price SensitivityPREMIUM0.75×
Sports ActivityPOWER0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wakefulness have in Germany?

Wakefulness has an estimated audience of 335,752 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wakefulness fans?

65.1% of Wakefulness fans are female, 34.9% are male, with an average age of 41.5 years.

03

Which brands do Wakefulness fans like most?

Wakefulness fans show strongest brand affinity for Customer satisfaction (34.29×), VfL Bochum (7.46×), and Non-alcoholic beverage (6.65×) over the country average.

04

Where do Wakefulness fans live in Germany?

Wakefulness fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Wakefulness fans also like?

Beyond Wakefulness itself, the audience over-indexes on VfL Bochum (7.46×), Non-alcoholic beverage (6.65×), Tagesschau (2.06×), and Müller (company) (2.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Wakefulness audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wakefulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →