Wakefulness Audience in Germany
Wakefulness has an estimated audience of 335,752 people in Germany. 65.1% are female, 34.9% are male, average age 41.5. Top brand affinities: Jotex, Customer satisfaction, Tagesschau, Felix Baumgartner, VfL Bochum.
Top brand affinities include Jotex, Customer satisfaction, Tagesschau, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Wakefulness audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Individualism, Pet Ownership.
Category: Health · Type: Topic
Demographics of Wakefulness fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.5 |
| Estimated audience size | 335,752 |
Audience persona
The typical Wakefulness fan in Germany is more female, around 41.5 years old, with strong Individualism tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Customer satisfaction | 34.9× | Business & Career |
| Tagesschau | 2.6× | Movies & TV |
| Felix Baumgartner | 5.19× | Sports |
| VfL Bochum | 5.16× | Sports |
| Deichmann | 2.38× | Shopping |
| Wetter.com | 2.21× | Home & Garden |
| Pets | 1.62× | Pets & Animals |
| Self-awareness | 2.77× | Health |
| Rossmann | 2.14× | Shopping |
| Spiegel Online | 1.8× | News |
| Gute Zeiten, schlechte Zeiten | 2.37× | Movies & TV |
| Cisco Systems | 13.61× | Technology & Electronics |
| Automobiles | 1.5× | Cars & Mobility |
| Cat food | 2.55× | Pets & Animals |
| Airbnb | 1.74× | Travel & Leisure |
| H&M | 1.61× | Shopping |
| Emotional intelligence | 4× | Health |
| Gala | 1.63× | News |
| Helene Fischer | 1.85× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 1.85 |
| Pet Ownership | JOY | 1.67 |
| Mindfulness | BALANCE | 1.65 |
| Convenience Orientation | PREMIUM | 1.59 |
| Family Orientation | CONSERVATISM | 1.53 |
| Healthy Lifestyle | BALANCE | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 39.8% |
| United Kingdom | 7.9% |
| Australia | 6.4% |
See Wakefulness audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wakefulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.