Rascasse Audience Intelligence

Wakefulness Audience in United States

A data profile of the people who buy, follow and care about Wakefulness in United States — modelled from more than twelve digital signal sources. Wakefulness has an estimated audience of 3,573,335 people in United States.

#4611among Topic in United States#346in Health

The average Wakefulness fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Web server, Non-alcoholic beverage, Microwave oven, with strongest over-indexing on Web server (4.23× the country average).

Demographically, the Wakefulness audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wakefulness fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Web server.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wakefulness profile in United States.

Audience size
3.6M
in United States
Gender
63.1%♀
36.9% male
Age
42.2
average years
Country rank
#8862
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wakefulness fans

63.1% are female, 36.9% are male, average age 42.2.

Fig. 02

Gender split

63.1%
Female
36.9%
Male
Demographic split for Wakefulness audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.2
Estimated audience size3,573,335
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Wakefulness audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

39.8%

of the worldwide Wakefulness audience comes from United States.

Worldwide audience distribution share by country for Wakefulness
CountryShare
United States39.8%
United Kingdom7.9%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wakefulness audience in United States is strongest.

Fig. 05

Top regions by affinity

Wakefulness fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~10K1.37×
02Alaska~10K1.31×
03Vermont~8K1.23×
04South Dakota~10K1.17×
05Montana~10K1.11×
06Delaware~10K1.10×
07Rhode Island~10K1.08×
08Maine~10K1.05×
09West Virginia~20K1.02×
10Hawaii~20K1.02×
11New Hampshire~10K1.02×
12Idaho~20K0.99×
13Mississippi~30K0.98×
14Washington, District of Columbia~10K0.98×
15Arkansas~30K0.97×
16Nebraska~20K0.97×
17New Mexico~20K0.97×
18Maryland~60K0.96×
19Oregon~40K0.96×
20Connecticut~30K0.95×
21Louisiana~40K0.94×
22Kansas~30K0.94×
23Virginia~80K0.93×
24Oklahoma~40K0.93×
25Iowa~30K0.93×
26Missouri~50K0.92×
27South Carolina~50K0.92×
28Massachusetts~60K0.91×
29Wisconsin~50K0.91×
30Kentucky~40K0.91×
31Nevada~30K0.91×
32Utah~30K0.91×
33California~400K0.90×
34Georgia~100K0.90×
35New York~200K0.89×
36Alabama~40K0.89×
37Pennsylvania~100K0.88×
38Arizona~60K0.88×
39Minnesota~40K0.88×
40North Carolina~90K0.87×
41New Jersey~80K0.87×
42Washington~60K0.87×
43Tennessee~60K0.86×
44Indiana~60K0.86×
45Colorado~50K0.86×
46Ohio~90K0.83×
47Michigan~80K0.83×
48Illinois~100K0.82×
49Texas~200K0.79×
50Florida~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Wakefulness, United States
0.79×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wakefulness audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wakefulness audience
#·InterestCategoryAffinity×
01Web serverTechnology & Electronics4.23×
02Non-alcoholic beverageFood & Beverages3.42×
03Mineral waterFood & Beverages3.11×
04Milwaukee BrewersSports2.67×
05Microwave ovenHome & Garden2.62×
06Baby foodKids & Family2.51×
07Anne HathawayMovies & TV2.47×
08HypermarketShopping2.39×
09Sustainable energyHome & Garden2.33×
10Detroit TigersSports2.21×
11PharmacyBusiness & Career2.14×
12Renewable energyBusiness & Career1.97×
13GeneticsKids & Family1.87×
14Britney SpearsMusic & Radio1.82×
15Discount storesShopping1.80×
16InnovationBusiness & Career1.75×
17Real propertyHome & Garden1.70×
18United Parcel ServiceBusiness & Career1.63×
19Ace HardwareHome & Garden1.63×
20Pizza HutFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wakefulness audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wakefulness audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.53×
PatriotismCONSERVATISM1.43×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wakefulness audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Luxury OrientationPREMIUM0.74×
Social Media UsageJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wakefulness have in United States?

Wakefulness has an estimated audience of 3,573,335 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wakefulness fans?

63.1% of Wakefulness fans are female, 36.9% are male, with an average age of 42.2 years.

03

Which brands do Wakefulness fans like most?

Wakefulness fans show strongest brand affinity for Web server (4.23×), Non-alcoholic beverage (3.42×), and Microwave oven (2.62×) over the country average.

04

Where do Wakefulness fans live in United States?

Wakefulness fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wakefulness fans also like?

Beyond Wakefulness itself, the audience over-indexes on Non-alcoholic beverage (3.42×), Microwave oven (2.62×), Pharmacy (2.14×), and Genetics (1.87×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Wakefulness audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wakefulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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