Wakefulness Audience in United States

Wakefulness logo

Wakefulness has an estimated audience of 3,573,335 people in United States. 63.1% are female, 36.9% are male, average age 42.2. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, StubHub, DocuSign, OpenTable.

The average Wakefulness fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Wakefulness audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Wakefulness fans

Demographic split for Wakefulness audience in United States
MetricValue
Female63.1%
Male36.9%
Average age42.2
Estimated audience size3,573,335

Audience persona

The typical Wakefulness fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Wakefulness in United States
RegionReachAffinity
California346,9940.88×
Texas217,2540.71×
New York195,7250.98×
Florida185,8740.77×
Pennsylvania90,8660.76×
Georgia89,8730.82×
Illinois85,2270.72×
Virginia84,7610.97×
North Carolina80,9980.75×
Ohio66,9970.61×
New Jersey64,3360.71×
Michigan63,9720.68×
Massachusetts61,0580.87×
Arizona58,6710.8×
Maryland52,0900.85×
Missouri50,0450.87×
Washington47,9160.67×
Tennessee45,7870.64×
Louisiana39,5850.86×
South Carolina37,8830.7×
Colorado36,1280.64×
Oregon35,3400.86×
Indiana33,9580.52×
Wisconsin33,8470.63×
Minnesota31,4500.61×
Connecticut29,6100.83×
Mississippi29,0360.99×
Alabama28,8370.58×
Oklahoma26,9080.68×
Kentucky21,5160.48×
North Dakota21,3762.91×
Arkansas20,6360.7×
Nevada20,4550.59×
Kansas19,1880.68×
West Virginia19,1761.15×
Alaska19,1362.5×
Hawaii18,3261.19×
Iowa18,2160.62×
Idaho17,7080.99×
Utah17,5640.55×
Montana16,6821.68×
South Dakota16,4661.99×
New Hampshire15,8001.12×
Wyoming15,5122.93×
Nebraska15,4720.86×
New Mexico15,3910.86×
Rhode Island15,2571.34×
Maine15,2481.19×
Vermont15,0062.39×
Delaware13,6631.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wakefulness audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.65×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Natalie Portman11.42×Movies & TV
Cotton On15.99×Fashion & Accessoires
Orange17.89×Technology & Electronics
Jake Gyllenhaal11.04×Movies & TV
Forrest Gump14.23×Movies & TV
Fiverr14.62×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wakefulness audience
TraitClusterScore
Convenience OrientationPREMIUM1.52
Family OrientationCONSERVATISM1.47
SustainabilityBALANCE1.39
SpiritualityBALANCE1.39
Quality AwarenessPREMIUM1.38
Need for SecurityCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Wakefulness
CountryShare
United States39.8%
United Kingdom7.9%
Australia6.4%

See Wakefulness audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Wakefulness have in United States?

Wakefulness has an estimated audience of 3,573,335 people in United States, concentrated in California and Texas.

What is the gender split and age of Wakefulness fans?

63.1% of Wakefulness fans are female, 36.9% are male, with an average age of 42.2 years.

Which brands do Wakefulness fans like most?

Wakefulness fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Wakefulness fans live in United States?

Wakefulness fans in United States are most concentrated in California (reach 346,994), Texas (reach 217,254), and New York (reach 195,725). These three regions account for the largest share of the active audience.

What other brands do Wakefulness fans also like?

Beyond Wakefulness itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), DocuSign (15.07×), and OpenTable (15.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wakefulness. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.