A data profile of the people who buy, follow and care about Customer support in United Kingdom — modelled from more than twelve digital signal sources. Customer support has an estimated audience of 3,754,207 people in United Kingdom.
The average Customer support fan in United Kingdom is 42.7 years old, balanced, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, North West.
Top brand affinities include Breaking news, EBay, Energy, with strongest over-indexing on Breaking news (3.39× the country average).
Demographically, the Customer support audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Customer support fan in United Kingdom is balanced, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Breaking news.
The key figures that characterise the Customer support profile in United Kingdom.
53.9% are female, 46.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 42.7 |
| Estimated audience size | 3,754,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Customer support audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 30.7% |
| United Kingdom | 14.0% |
| Philippines | 8.6% |
Where the Customer support audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.36× | |
| 02 | Yorkshire and the Humber | ~300K | 1.15× | |
| 03 | North East | ~200K | 1.09× | |
| 04 | South East | ~500K | 1.02× | |
| 05 | East of England | ~300K | 0.96× | |
| 06 | South West | ~300K | 0.94× | |
| 07 | East Midlands | ~200K | 0.92× | |
| 08 | North West | ~300K | 0.84× |
The strongest cross-interests of the Customer support audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Workwear | Fashion & Accessoires | 3.68× | ||
| 02 | Travel insurance | Travel & Leisure | 3.64× | ||
| 03 | Breaking news | Movies & TV | 3.39× | ||
| 04 | Air pollution | Health | 3.39× | ||
| 05 | Life insurance | Business & Career | 3.13× | ||
| 06 | Risk management | Business & Career | 2.97× | ||
| 07 | EBay | Shopping | 2.96× | ||
| 08 | Google Drive | Technology & Electronics | 2.87× | ||
| 09 | Wikipedia | Internet & Social Media | 2.70× | ||
| 10 | Vodafone | Technology & Electronics | 2.69× | ||
| 11 | Energy | Home & Garden | 2.48× | ||
| 12 | Esso | Cars & Mobility | 2.29× | ||
| 13 | Documentary movies | Movies & TV | 1.94× | ||
| 14 | Home Appliances | Home & Garden | 1.92× | ||
| 15 | Internet & Social Media | 1.84× | |||
| 16 | Fast food | Food & Beverages | 1.74× | ||
| 17 | Hobby | Home & Garden | 1.65× | ||
| 18 | Comedy movies | Movies & TV | 1.63× | ||
| 19 | Rock music | Music & Radio | 1.58× | ||
| 20 | Pop music | Music & Radio | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.55× | |
| Convenience Orientation | PREMIUM | 1.48× | |
| Need for Security | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Community Orientation | OPEN | 0.77× | |
| Sports Activity | POWER | 0.81× |
Customer support has an estimated audience of 3,754,207 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
53.9% of Customer support fans are female, 46.1% are male, with an average age of 42.7 years.
Customer support fans show strongest brand affinity for Breaking news (3.39×), EBay (2.96×), and Energy (2.48×) over the country average.
Customer support fans in United Kingdom are most concentrated in South East (reach ~500K), Yorkshire and the Humber (reach ~300K), and North West (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Customer support itself, the audience over-indexes on EBay (2.96×), Energy (2.48×), Google Drive (2.87×), and Life insurance (3.13×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Customer support. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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