Recruitment Audience in Germany
Recruitment has an estimated audience of 4,102,981 people in Germany. 45.9% are female, 54.1% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LinkedIn, Part-time, Employment agency, Satire, German television comedy.
The average Recruitment fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LinkedIn, Part-time, Employment agency, with strongest over-indexing on LinkedIn (7.02× the country average). Demographically, the Recruitment audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Recruitment fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 42.6 |
| Estimated audience size | 4,102,981 |
Audience persona
The typical Recruitment fan in Germany is balanced, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for LinkedIn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,046,839 | 1.17× |
| Bayern | 770,503 | 1.17× |
| Baden-Württemberg | 604,045 | 1.08× |
| Hessen | 498,883 | 1.6× |
| Niedersachsen | 376,113 | 0.94× |
| Berlin | 235,724 | 1.28× |
| Rheinland-Pfalz | 196,206 | 0.95× |
| Sachsen | 167,833 | 0.83× |
| Schleswig-Holstein | 140,807 | 0.96× |
| Hamburg | 125,338 | 1.35× |
| Brandenburg | 110,040 | 0.86× |
| Sachsen-Anhalt | 73,321 | 0.69× |
| Thüringen | 69,456 | 0.66× |
| Mecklenburg-Vorpommern | 52,449 | 0.67× |
| Bremen | 37,652 | 1.07× |
| Saarland | 35,519 | 0.7× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 7.02× | Internet & Social Media | |
| Part-time | 10.59× | Business & Career |
| Employment agency | 7.85× | Business & Career |
| Satire | 6.41× | Literature |
| German television comedy | 7.14× | Movies & TV |
| Headphones | 6.6× | Technology & Electronics |
| Tagesschau | 2.17× | Movies & TV |
| Employment website | 3.64× | Business & Career |
| Career development | 4.57× | Business & Career |
| Human resource management | 5.79× | Business & Career |
| Country rap | 5.64× | Music & Radio |
| Self care | 3.3× | Health |
| Customer relationship management | 4.72× | Business & Career |
| Western Union | 3.72× | Business & Career |
| Hygiene | 2.85× | Beauty & Wellness |
| Vacations | 2.31× | Travel & Leisure |
| Immowelt | 2.5× | Home & Garden |
| Family | 1.65× | Kids & Family |
| Stuttgart | 2.51× | Travel & Leisure |
| Transfermarkt | 2.13× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.42 |
| Social Media Usage | JOY | 1.6 |
| Indulgence | JOY | 1.46 |
| Travelling | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.19 |
| Early Adopter Mentality | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| Japan | 8.2% |
| United Kingdom | 6.9% |
See Recruitment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Recruitment have in Germany?
Recruitment has an estimated audience of 4,102,981 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Recruitment fans?
45.9% of Recruitment fans are female, 54.1% are male, with an average age of 42.6 years.
Which brands do Recruitment fans like most?
Recruitment fans show strongest brand affinity for LinkedIn (7.02×), Part-time (10.59×), and Employment agency (7.85×) over the country average.
Where do Recruitment fans live in Germany?
Recruitment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,046,839), Bayern (reach 770,503), and Baden-Württemberg (reach 604,045). These three regions account for the largest share of the active audience.
What other brands do Recruitment fans also like?
Beyond Recruitment itself, the audience over-indexes on Part-time (10.59×), Employment agency (7.85×), Satire (6.41×), and German television comedy (7.14×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Recruitment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.