A data profile of the people who buy, follow and care about Recruitment in Brazil — modelled from more than twelve digital signal sources. Recruitment has an estimated audience of 4,091,893 people in Brazil.
Recruitment has an estimated audience of 4,091,893 people in Brazil. 62.9% are female, 37.1% are male, average age 42.9. Top brand affinities: Employment website, Employment agency, LinkedIn, Career development, Dafiti.
Top brand affinities include Employment website, Employment agency, LinkedIn, with strongest over-indexing on Employment website (17.44× the country average).
Demographically, the Recruitment audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Social Media Usage.
The typical Recruitment fan in Brazil is more female, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Employment website.
The key figures that characterise the Recruitment profile in Brazil.
62.9% are female, 37.1% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 42.9 |
| Estimated audience size | 4,091,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Recruitment audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.7% |
| Japan | 8.2% |
| United Kingdom | 6.9% |
The strongest cross-interests of the Recruitment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Employment agency | Business & Career | 23.05× | ||
| 02 | Employment website | Business & Career | 17.44× | ||
| 03 | Internet & Social Media | 8.77× | |||
| 04 | Career development | Business & Career | 8.59× | ||
| 05 | Randstad | Business & Career | 8.07× | ||
| 06 | International education | Business & Career | 5.81× | ||
| 07 | Dafiti | Fashion & Accessoires | 3.06× | ||
| 08 | Business school | Business & Career | 2.90× | ||
| 09 | Centauro | Cars & Mobility | 2.54× | ||
| 10 | True Detective | Movies & TV | 2.23× | ||
| 11 | GitHub | Internet & Social Media | 2.05× | ||
| 12 | Khan Academy | Business & Career | 2.03× | ||
| 13 | Innovation | Business & Career | 1.95× | ||
| 14 | MSN | News | 1.94× | ||
| 15 | TripAdvisor | Travel & Leisure | 1.90× | ||
| 16 | Enel | Home & Garden | 1.70× | ||
| 17 | Microsoft | Technology & Electronics | 1.69× | ||
| 18 | Accounting | Business & Career | 1.69× | ||
| 19 | Coritiba Foot Ball Club | Sports | 1.67× | ||
| 20 | Netshoes | Shopping | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 3.51× | |
| Social Media Usage | JOY | 2.03× | |
| Convenience Orientation | PREMIUM | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.74× | |
| Need for Security | CONSERVATISM | 0.75× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Recruitment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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