Dublin Audience in Germany
Dublin has an estimated audience of 912,510 people in Germany. 53.6% are female, 46.4% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Product design, Kissin' Dynamite, Haberler, Stradivarius, Israel.
The average Dublin fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Product design, Kissin' Dynamite, Haberler, with strongest over-indexing on Product design (7.64× the country average). Demographically, the Dublin audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Dublin fans
| Metric | Value |
|---|---|
| Female | 53.6% |
| Male | 46.4% |
| Average age | 41.2 |
| Estimated audience size | 912,510 |
Audience persona
The typical Dublin fan in Germany is balanced, around 41.2 years old, with strong Tradition tendencies and a notable affinity for Product design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 228,994 | 1.15× |
| Bayern | 171,957 | 1.17× |
| Baden-Württemberg | 136,833 | 1.1× |
| Hessen | 86,440 | 1.24× |
| Niedersachsen | 85,202 | 0.96× |
| Berlin | 52,707 | 1.29× |
| Rheinland-Pfalz | 50,585 | 1.11× |
| Sachsen | 38,459 | 0.86× |
| Schleswig-Holstein | 32,682 | 1× |
| Hamburg | 25,885 | 1.26× |
| Brandenburg | 24,015 | 0.85× |
| Thüringen | 16,766 | 0.72× |
| Sachsen-Anhalt | 15,888 | 0.67× |
| Mecklenburg-Vorpommern | 12,013 | 0.69× |
| Saarland | 11,131 | 0.99× |
| Bremen | 7,355 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 7.64× | Business & Career |
| Kissin' Dynamite | 23.86× | Music & Radio |
| Haberler | 1.63× | News |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.04× | Travel & Leisure |
| Esra Erol | 4.92× | Movies & TV |
| Bank account | 2.57× | Business & Career |
| Urban horticulture | 1.52× | Home & Garden |
| KLIX (AM) | 2.16× | Music & Radio |
| Home Delivery | 2.34× | Food & Beverages |
| Škoda Kodiaq | 1.69× | Cars & Mobility |
| Snow White (Fables) | 1.77× | Literature |
| Este, Veneto | 1.85× | Travel & Leisure |
| JDSU | 2.4× | Business & Career |
| Isola 2000 | 15.18× | Travel & Leisure |
| Buying a House | 3.64× | Home & Garden |
| Sixx | 1.65× | Movies & TV |
| Coworking | 2.11× | Business & Career |
| Assassin's Creed: Revelations | 3.85× | Games |
| Medieval fantasy | 5.66× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.57 |
| Community Orientation | OPEN | 1.55 |
| Sustainability | BALANCE | 1.44 |
| Travelling | THRILL | 1.41 |
| Pet Ownership | JOY | 1.39 |
| Design Affinity | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 22.1% |
| United States | 21.9% |
| Ireland | 9.1% |
See Dublin audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Dublin have in Germany?
Dublin has an estimated audience of 912,510 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dublin fans?
53.6% of Dublin fans are female, 46.4% are male, with an average age of 41.2 years.
Which brands do Dublin fans like most?
Dublin fans show strongest brand affinity for Product design (7.64×), Kissin' Dynamite (23.86×), and Haberler (1.63×) over the country average.
Where do Dublin fans live in Germany?
Dublin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 228,994), Bayern (reach 171,957), and Baden-Württemberg (reach 136,833). These three regions account for the largest share of the active audience.
What other brands do Dublin fans also like?
Beyond Dublin itself, the audience over-indexes on Kissin' Dynamite (23.86×), Haberler (1.63×), Stradivarius (1.97×), and Israel (2.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dublin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.