Celtic music Audience in Germany
Celtic music has an estimated audience of 251,502 people in Germany. 47.1% are female, 52.9% are male, average age 46.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pierce Brosnan, Popsicle, Jamie Dornan, Dublin, Liam Neeson.
The average Celtic music fan in Germany is 46.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pierce Brosnan, Popsicle, Jamie Dornan, with strongest over-indexing on Pierce Brosnan (18.97× the country average). Demographically, the Celtic music audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Tradition, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Celtic music fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 46.8 |
| Estimated audience size | 251,502 |
Audience persona
The typical Celtic music fan in Germany is balanced, around 46.8 years old, with strong Tradition tendencies and a notable affinity for Pierce Brosnan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 48,080 | 0.87× |
| Bayern | 39,914 | 0.99× |
| Baden-Württemberg | 32,394 | 0.94× |
| Niedersachsen | 23,244 | 0.95× |
| Hessen | 13,337 | 0.7× |
| Rheinland-Pfalz | 12,422 | 0.99× |
| Sachsen | 11,875 | 0.96× |
| Berlin | 10,726 | 0.95× |
| Thüringen | 10,356 | 1.62× |
| Schleswig-Holstein | 7,792 | 0.86× |
| Sachsen-Anhalt | 6,583 | 1.01× |
| Brandenburg | 6,271 | 0.8× |
| Mecklenburg-Vorpommern | 4,825 | 1× |
| Saarland | 3,677 | 1.19× |
| Hamburg | 3,550 | 0.62× |
| Bremen | 3,295 | 1.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pierce Brosnan | 18.97× | Movies & TV |
| Popsicle | 42.57× | Food & Beverages |
| Jamie Dornan | 18.42× | Movies & TV |
| Dublin | 14.88× | Travel & Leisure |
| Liam Neeson | 8.6× | Movies & TV |
| Nick Hornby | 57.83× | Literature |
| Dracula Untold | 27.27× | Movies & TV |
| Ireland | 9.33× | Travel & Leisure |
| Terrence Howard | 36.29× | Movies & TV |
| Cork (city) | 19.71× | Travel & Leisure |
| Harry Potter | 1.91× | Movies & TV |
| Music of Ireland | 15.6× | Music & Radio |
| The Man in the High Castle (TV series) | 18.03× | Movies & TV |
| Orlando Bloom | 8.51× | Movies & TV |
| Enya | 15.49× | Music & Radio |
| Sam Heughan | 9.19× | Movies & TV |
| Kilt | 21.41× | Fashion & Accessoires |
| Bagpipes | 23.7× | Music & Radio |
| Aer Lingus | 12.34× | Travel & Leisure |
| Landscape | 4.31× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 3.33 |
| Travelling | THRILL | 2.23 |
| Pet Ownership | JOY | 1.67 |
| Risk Appetite | THRILL | 1.48 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Community Orientation | OPEN | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| United Kingdom | 12.1% |
| Ireland | 7.0% |
See Celtic music audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Celtic music have in Germany?
Celtic music has an estimated audience of 251,502 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Celtic music fans?
47.1% of Celtic music fans are female, 52.9% are male, with an average age of 46.8 years.
Which brands do Celtic music fans like most?
Celtic music fans show strongest brand affinity for Pierce Brosnan (18.97×), Popsicle (42.57×), and Jamie Dornan (18.42×) over the country average.
Where do Celtic music fans live in Germany?
Celtic music fans in Germany are most concentrated in Nordrhein-Westfalen (reach 48,080), Bayern (reach 39,914), and Baden-Württemberg (reach 32,394). These three regions account for the largest share of the active audience.
What other brands do Celtic music fans also like?
Beyond Celtic music itself, the audience over-indexes on Popsicle (42.57×), Jamie Dornan (18.42×), Dublin (14.88×), and Liam Neeson (8.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Celtic music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.