A data profile of the people who buy, follow and care about Dublin in United Kingdom — modelled from more than twelve digital signal sources. Dublin has an estimated audience of 5,718,917 people in United Kingdom.
The average Dublin fan in United Kingdom is 44.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Wikipedia, Local news, Breaking news, with strongest over-indexing on Wikipedia (3.28× the country average).
Demographically, the Dublin audience skews more female with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Dublin fan in United Kingdom is more female, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Dublin profile in United Kingdom.
56.7% are female, 43.3% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 44.1 |
| Estimated audience size | 5,718,917 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
of the worldwide Dublin audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 22.1% |
| United States | 21.9% |
| Ireland | 9.1% |
Where the Dublin audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.71× | |
| 02 | West Midlands | ~400K | 1.47× | |
| 03 | Yorkshire and the Humber | ~700K | 1.45× | |
| 04 | North East | ~300K | 1.26× | |
| 05 | South East | ~700K | 0.94× | |
| 06 | East of England | ~400K | 0.78× | |
| 07 | South West | ~400K | 0.78× | |
| 08 | East Midlands | ~300K | 0.77× | |
| 09 | Scotland | ~400K | 0.72× | |
| 10 | Wales | ~200K | 0.58× | |
| 11 | North West | ~300K | 0.57× |
The strongest cross-interests of the Dublin audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Harvey Norman | Shopping | 5.19× | ||
| 02 | Conference and resort hotels | Travel & Leisure | 4.00× | ||
| 03 | Wikipedia | Internet & Social Media | 3.28× | ||
| 04 | Local news | News | 3.07× | ||
| 05 | Rangers FC | Sports | 2.76× | ||
| 06 | Risk management | Business & Career | 2.51× | ||
| 07 | Betfair | Games | 2.43× | ||
| 08 | Hot tub | Home & Garden | 2.29× | ||
| 09 | Refrigerator | Home & Garden | 2.24× | ||
| 10 | Satire | Literature | 2.21× | ||
| 11 | Breaking news | Movies & TV | 2.19× | ||
| 12 | Mobile home | Cars & Mobility | 2.17× | ||
| 13 | William Hill (bookmaker) | Games | 2.12× | ||
| 14 | Hobby | Home & Garden | 1.93× | ||
| 15 | Internet & Social Media | 1.88× | |||
| 16 | Distilled beverage | Food & Beverages | 1.72× | ||
| 17 | Rugby union | Sports | 1.72× | ||
| 18 | EBay | Shopping | 1.67× | ||
| 19 | Energy | Home & Garden | 1.61× | ||
| 20 | Fast food | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.34× | |
| Convenience Orientation | PREMIUM | 1.30× | |
| Spirituality | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.84× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Design Affinity | PREMIUM | 0.85× |
Dublin has an estimated audience of 5,718,917 people in United Kingdom, concentrated in England and South East.
56.7% of Dublin fans are female, 43.3% are male, with an average age of 44.1 years.
Dublin fans show strongest brand affinity for Wikipedia (3.28×), Local news (3.07×), and Breaking news (2.19×) over the country average.
Dublin fans in United Kingdom are most concentrated in England (reach ~4.5M), South East (reach ~700K), and Yorkshire and the Humber (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Dublin itself, the audience over-indexes on Local news (3.07×), Breaking news (2.19×), Hobby (1.93×), and William Hill (bookmaker) (2.12×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Dublin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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