Mare Audience in Germany
Mare has an estimated audience of 840,830 people in Germany. 60.2% are female, 39.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Google Analytics, Goes, Pillow, Tigran Hamasyan.
The average Mare fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Google Analytics, Goes, with strongest over-indexing on Rossmann (1.63× the country average). Demographically, the Mare audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Mare fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 39.8 |
| Estimated audience size | 840,830 |
Audience persona
The typical Mare fan in Germany is more female, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 187,017 | 1.02× |
| Bayern | 148,173 | 1.1× |
| Baden-Württemberg | 118,367 | 1.03× |
| Niedersachsen | 77,781 | 0.95× |
| Hessen | 72,166 | 1.13× |
| Schleswig-Holstein | 54,547 | 1.81× |
| Berlin | 45,184 | 1.2× |
| Rheinland-Pfalz | 42,268 | 1× |
| Sachsen | 34,545 | 0.84× |
| Hamburg | 23,221 | 1.22× |
| Brandenburg | 19,883 | 0.76× |
| Thüringen | 14,333 | 0.67× |
| Sachsen-Anhalt | 14,271 | 0.66× |
| Mecklenburg-Vorpommern | 13,945 | 0.87× |
| Saarland | 8,658 | 0.84× |
| Bremen | 6,606 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.63× | Shopping |
| Google Analytics | 4.78× | Internet & Social Media |
| Goes | 1.77× | Travel & Leisure |
| Pillow | 1.72× | Home & Garden |
| Tigran Hamasyan | 15.96× | Music & Radio |
| Icon (magazine) | 2.21× | Arts & Culture |
| Picnic | 3.11× | Kids & Family |
| Liberace | 5.03× | Music & Radio |
| Samanyolu Haber | 3.68× | Movies & TV |
| Kerala | 3.44× | Travel & Leisure |
| Slipper lobster | 16.02× | Pets & Animals |
| Esra Erol | 4.43× | Movies & TV |
| Snow White (Fables) | 1.77× | Literature |
| Este, Veneto | 1.82× | Travel & Leisure |
| Figure painting (hobby) | 2.98× | Arts & Culture |
| Sri Lankan Tamil cinema | 20× | Movies & TV |
| Hatten | 3.81× | Travel & Leisure |
| Hà Giang | 21.49× | Travel & Leisure |
| Fantasy Earth: Zero | 4.35× | Games |
| Buying and Selling | 20× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| Pet Ownership | JOY | 1.24 |
| Travelling | THRILL | 1.21 |
| Spirituality | BALANCE | 1.18 |
| LGBTQ+ Identity | OPEN | 1.15 |
| Healthy Lifestyle | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 17.0% |
| United States | 10.9% |
| Brazil | 9.5% |
See Mare audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mare have in Germany?
Mare has an estimated audience of 840,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mare fans?
60.2% of Mare fans are female, 39.8% are male, with an average age of 39.8 years.
Which brands do Mare fans like most?
Mare fans show strongest brand affinity for Rossmann (1.63×), Google Analytics (4.78×), and Goes (1.77×) over the country average.
Where do Mare fans live in Germany?
Mare fans in Germany are most concentrated in Nordrhein-Westfalen (reach 187,017), Bayern (reach 148,173), and Baden-Württemberg (reach 118,367). These three regions account for the largest share of the active audience.
What other brands do Mare fans also like?
Beyond Mare itself, the audience over-indexes on Google Analytics (4.78×), Goes (1.77×), Pillow (1.72×), and Tigran Hamasyan (15.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.