Rascasse Audience Intelligence

Mare Audience in Germany

A data profile of the people who buy, follow and care about Mare in Germany — modelled from more than twelve digital signal sources. Mare has an estimated audience of 840,830 people in Germany.

#3495among Topic in Germany#599in Travel & Leisure

The average Mare fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Arabian horse, Paul Schockemöhle, Krämer Pferdesport, with strongest over-indexing on Arabian horse (12.14× the country average).

Demographically, the Mare audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Spirituality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Mare fan in Germany is more female, around 39.8 years old, with strong Spirituality tendencies and a notable affinity for Arabian horse.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mare profile in Germany.

Audience size
841K
in Germany
Gender
60.2%♀
39.8% male
Age
39.8
average years
Country rank
#7554
Topic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mare fans

60.2% are female, 39.8% are male, average age 39.8.

Fig. 02

Gender split

60.2%
Female
39.8%
Male
Demographic split for Mare audience in Germany
MetricValue
Female60.2%
Male39.8%
Average age39.8
Estimated audience size840,830
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Mare audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3923%
40-4927%
50+16%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Mare audience comes from Germany.

Worldwide audience distribution share by country for Mare
CountryShare
Italy17.0%
United States10.9%
Brazil9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mare audience in Germany is strongest.

Fig. 05

Top regions by affinity

Mare fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~50K1.81×
02Hamburg~20K1.19×
03Berlin~40K1.15×
04Hessen~70K1.06×
05Bayern~100K1.03×
06Nordrhein-Westfalen~200K1.00×
07Baden-Württemberg~100K1.00×
08Bremen~7K1.00×
09Rheinland-Pfalz~40K0.98×
10Mecklenburg-Vorpommern~20K0.97×
11Niedersachsen~80K0.93×
12Saarland~10K0.92×
13Sachsen~30K0.83×
14Brandenburg~20K0.80×
15Thüringen~20K0.79×
16Sachsen-Anhalt~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Mare, Germany
0.76×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mare audience
#·InterestCategoryAffinity×
01HaflingerFashion & Accessoires20.01×
02Paul SchockemöhleSports20.00×
03Christian AhlmannSports20.00×
04Hanoverian horsePets & Animals20.00×
05AppaloosaPets & Animals20.00×
06EvianFood & Beverages20.00×
07AriatFashion & Accessoires18.12×
08Table Tennis World CupSports17.18×
09Ludger BeerbaumSports16.87×
10Spy GameMovies & TV16.79×
11Krämer PferdesportSports15.13×
12Isabell WerthSports14.71×
13Arabian horsePets & Animals12.14×
14Marcus EhningSports8.44×
15Real propertyHome & Garden2.93×
16CHIO AachenSports2.72×
17Müller (company)Food & Beverages2.13×
18TagesschauMovies & TV1.97×
19Netto Marken-DiscountShopping1.54×
20PetsPets & Animals1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mare audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.64×
TravellingTHRILL1.41×
TraditionCONSERVATISM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mare audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.72×
Price SensitivityPREMIUM0.75×
Luxury OrientationPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mare have in Germany?

Mare has an estimated audience of 840,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Mare fans?

60.2% of Mare fans are female, 39.8% are male, with an average age of 39.8 years.

03

Which brands do Mare fans like most?

Mare fans show strongest brand affinity for Arabian horse (12.14×), Paul Schockemöhle (20×), and Krämer Pferdesport (15.13×) over the country average.

04

Where do Mare fans live in Germany?

Mare fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Mare fans also like?

Beyond Mare itself, the audience over-indexes on Paul Schockemöhle (20×), Krämer Pferdesport (15.13×), Ludger Beerbaum (16.87×), and Isabell Werth (14.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Germany

See Mare audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Mare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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