Mare Audience in United States

Mare has an estimated audience of 3,993,870 people in United States. 61.6% are female, 38.4% are male, average age 41.3. Top regions: California, Florida, Texas. Top brand affinities: Do it yourself (DIY), Show jumping, New York Post, Drudge Report, Singer-songwriter.

The average Mare fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Do it yourself (DIY), Show jumping, New York Post, with strongest over-indexing on Do it yourself (DIY) (2.04× the country average). Demographically, the Mare audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Early Adopter Mentality, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Mare fans

Demographic split for Mare audience in United States
MetricValue
Female61.6%
Male38.4%
Average age41.3
Estimated audience size3,993,870

Audience persona

The typical Mare fan in United States is more female, around 41.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Do it yourself (DIY).

Top regions in United States

Top regions ranked by reach for Mare in United States
RegionReachAffinity
California506,6311.15×
Florida377,1851.39×
Texas371,0151.08×
New York220,7790.99×
Michigan212,1542.03×
Massachusetts204,3272.6×
Illinois122,2040.92×
Pennsylvania115,3120.86×
Georgia113,7060.92×
Ohio110,7740.9×
North Carolina104,8800.87×
Virginia93,7520.96×
New Jersey87,0390.86×
Washington79,1430.99×
Tennessee78,7160.98×
Arizona75,6870.93×
Maryland65,8780.96×
Indiana65,2100.89×
Missouri59,7350.93×
Colorado57,3830.91×
South Carolina52,7650.88×
Minnesota51,0050.89×
Wisconsin50,5920.84×
Alabama49,1110.88×
Louisiana48,3590.94×
Kentucky47,6990.95×
Oregon45,6681×
Oklahoma42,4280.96×
Connecticut38,1550.95×
Utah33,5430.94×
Nevada32,5150.84×
Mississippi30,3950.92×
Arkansas30,1010.91×
Rhode Island29,7872.34×
Kansas28,9780.92×
Iowa27,6410.84×
Hawaii20,0011.17×
New Mexico17,9630.9×
Idaho17,2640.86×
New Hampshire16,1121.02×
Nebraska15,8060.79×
West Virginia15,7550.85×
Maine12,2280.85×
Washington, District of Columbia11,4920.96×
Montana9,3430.84×
Delaware8,3940.76×
South Dakota6,7480.73×
Alaska6,7070.78×
Vermont6,1490.88×
North Dakota5,9840.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mare audience
BrandAffinityCategory
Do it yourself (DIY)2.04×Home & Garden
Show jumping10.6×Sports
New York Post3.35×News
Drudge Report3.65×Sports
Singer-songwriter1.93×Music & Radio
Menards2.34×Home & Garden
Harry Potter1.63×Movies & TV
Dentistry2.33×Business & Career
Natural skin care2.66×Beauty & Wellness
Local food2.09×Food & Beverages
Texas Roadhouse1.66×Food & Beverages
Wells Fargo1.61×Business & Career
Nail salon2.97×Beauty & Wellness
Diabetes mellitus awareness2.67×Health
Dollar General1.54×Shopping
AutoZone1.57×Cars & Mobility
Petco2.11×Shopping
Kayak2.76×Travel & Leisure
Artificial nails2.92×Beauty & Wellness
Made in USA2.16×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mare audience
TraitClusterScore
Early Adopter MentalityPOWER1.42
DIY MentalityTHRILL1.35
Need for SecurityCONSERVATISM1.33
Sports ActivityPOWER1.21
Risk AppetiteTHRILL1.16
CreativityOPEN1.12

Worldwide distribution

Worldwide audience distribution share by country for Mare
CountryShare
Italy17.0%
United States10.9%
Brazil9.5%

See Mare audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mare have in United States?

Mare has an estimated audience of 3,993,870 people in United States, concentrated in California and Florida.

What is the gender split and age of Mare fans?

61.6% of Mare fans are female, 38.4% are male, with an average age of 41.3 years.

Which brands do Mare fans like most?

Mare fans show strongest brand affinity for Do it yourself (DIY) (2.04×), Show jumping (10.6×), and New York Post (3.35×) over the country average.

Where do Mare fans live in United States?

Mare fans in United States are most concentrated in California (reach 506,631), Florida (reach 377,185), and Texas (reach 371,015). These three regions account for the largest share of the active audience.

What other brands do Mare fans also like?

Beyond Mare itself, the audience over-indexes on Show jumping (10.6×), New York Post (3.35×), Drudge Report (3.65×), and Singer-songwriter (1.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.