Rascasse Audience Intelligence

Mare Audience in United States

Name: Mare — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Mare in United States — modelled from more than twelve digital signal sources. Mare has an estimated audience of 3,993,870 people in United States.

#4323among Topic in United States #675in Travel & Leisure

The average Mare fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Show jumping, New York Post, Drudge Report, with strongest over-indexing on Show jumping (10.38× the country average).

Demographically, the Mare audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mare fan in United States is more female, around 41.3 years old, with strong Need for Security tendencies and a notable affinity for Show jumping.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mare profile in United States.

Audience size

in United States

Gender

61.6%♀

38.4% male

Age

41.3

average years

Country rank

#8061

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Mare fans

61.6% are female, 38.4% are male, average age 41.3.

Fig. 02

Gender split

61.6%

Female

38.4%

Male

Demographic split for Mare audience in United States
Metric	Value
Female	61.6%
Male	38.4%
Average age	41.3
Estimated audience size	3,993,870

Fig. 03

Age distribution

Age distribution of the Mare audience in United States
Age bracket	Share	%
16-19		16%
20-29		17%
30-39		19%
40-49		23%
50+		25%

Fig. 04

Worldwide distribution

10.9%

of the worldwide Mare audience comes from United States.

Worldwide audience distribution share by country for Mare
Country	Share
Italy	17.0%
United States	10.9%
Brazil	9.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mare audience in United States is strongest.

Fig. 05

Top regions by affinity

Mare fans by region: top regions in United States
#	Region	Reach	×
01	Massachusetts	~200K	2.40×
02	Rhode Island	~30K	2.14×
03	Michigan	~200K	1.79×
04	Florida	~400K	1.55×
05	Hawaii	~20K	1.15×
06	California	~500K	1.10×
07	New Hampshire	~20K	1.05×
08	Texas	~400K	1.03×
09	Tennessee	~80K	1.02×
10	Arkansas	~30K	0.99×
11	Connecticut	~40K	0.97×
12	Utah	~30K	0.97×
13	Kentucky	~50K	0.96×
14	Kansas	~30K	0.96×
15	Louisiana	~50K	0.95×
16	Oklahoma	~40K	0.95×
17	Mississippi	~30K	0.95×
18	Washington	~70K	0.94×
19	Missouri	~60K	0.94×
20	Oregon	~40K	0.94×
21	Montana	~10K	0.94×
22	Vermont	~7K	0.94×
23	New York	~200K	0.93×
24	Virginia	~90K	0.93×
25	Georgia	~100K	0.92×
26	Maryland	~60K	0.92×
27	New Mexico	~20K	0.92×
28	Alaska	~8K	0.92×
29	Washington, District of Columbia	~10K	0.91×
30	Arizona	~70K	0.90×
31	Iowa	~30K	0.90×
32	Idaho	~20K	0.90×
33	North Carolina	~100K	0.89×
34	Indiana	~70K	0.89×
35	Alabama	~50K	0.89×
36	West Virginia	~20K	0.89×
37	Maine	~10K	0.89×
38	North Dakota	~7K	0.89×
39	Illinois	~100K	0.88×
40	South Carolina	~50K	0.88×
41	Minnesota	~50K	0.88×
42	Colorado	~50K	0.87×
43	Nebraska	~20K	0.87×
44	Delaware	~10K	0.87×
45	Pennsylvania	~100K	0.86×
46	Ohio	~100K	0.86×
47	Wisconsin	~50K	0.86×
48	South Dakota	~8K	0.86×
49	New Jersey	~90K	0.85×
50	Nevada	~30K	0.84×

Affinity by region — Mare, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mare audience
#	Interest	Category	×
01	Show jumping	Sports	10.38×
02	New York Post	News	3.71×
03	Drudge Report	Sports	3.51×
04	Yosemite National Park	Travel & Leisure	3.28×
05	Kayak	Travel & Leisure	3.01×
06	Web server	Technology & Electronics	2.64×
07	Milwaukee Brewers	Sports	2.50×
08	Natural skin care	Beauty & Wellness	2.15×
09	Ace Hardware	Home & Garden	2.09×
10	Real property	Home & Garden	2.06×
11	Microwave oven	Home & Garden	1.98×
12	Detroit Tigers	Sports	1.96×
13	Menards	Home & Garden	1.95×
14	Innovation	Business & Career	1.88×
15	Genetics	Kids & Family	1.78×
16	Veterinary medicine	Business & Career	1.65×
17	Vintage clothing	Fashion & Accessoires	1.65×
18	Department store	Shopping	1.63×
19	Thanksgiving	Kids & Family	1.60×
20	Do it yourself (DIY)	Home & Garden	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Mare audience · What stands out
Trait	Cluster	Score
Need for Security	CONSERVATISM	1.53×
Patriotism	CONSERVATISM	1.40×
DIY Mentality	THRILL	1.32×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Mare audience · Rather not
Trait	Cluster	Score
Family Orientation	CONSERVATISM	0.75×
Pet Ownership	JOY	0.79×
Mindfulness	BALANCE	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Mare have in United States?

Mare has an estimated audience of 3,993,870 people in United States, concentrated in California and Florida.

What is the gender split and age of Mare fans?

61.6% of Mare fans are female, 38.4% are male, with an average age of 41.3 years.

Which brands do Mare fans like most?

Mare fans show strongest brand affinity for Show jumping (10.38×), New York Post (3.71×), and Drudge Report (3.51×) over the country average.

Where do Mare fans live in United States?

Mare fans in United States are most concentrated in California (reach ~500K), Florida (reach ~400K), and Texas (reach ~400K). These three regions account for the largest share of the active audience.

What other brands do Mare fans also like?

Beyond Mare itself, the audience over-indexes on New York Post (3.71×), Drudge Report (3.51×), Do it yourself (DIY) (1.54×), and Kayak (3.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Mare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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